- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.25 | 5.63 | -6.91 | 0.2 | 5.26 | 17.65 | 0.46 | -8.0 | 0.0 | 0.13 | 8.33 | 0.0 | 3.81 | -0.35 | 26.39 | 8.76 | -12.91 | 7.43 | 2.48 | 2.56 | 7.43 | 1064 | 0.0 | 0.0 |
| 23Q3 (19) | 4.97 | 4.85 | -9.31 | 0.19 | 5.56 | 26.67 | 0.5 | 0.0 | -3.85 | 0.12 | -7.69 | -14.29 | 3.82 | 0.67 | 39.66 | 10.06 | -4.63 | 6.02 | 2.41 | -11.96 | -5.49 | 1064 | 0.0 | 43.01 |
| 23Q2 (18) | 4.74 | 29.51 | 18.8 | 0.18 | 20.0 | 38.46 | 0.5 | 66.67 | 31.58 | 0.13 | 0.0 | 8.33 | 3.80 | -7.34 | 16.55 | 10.55 | 28.69 | 10.76 | 2.74 | -22.78 | -8.81 | 1064 | 0.0 | 43.01 |
| 23Q1 (17) | 3.66 | -35.11 | 28.42 | 0.15 | -11.76 | 15.38 | 0.3 | -34.78 | 0.0 | 0.13 | 0.0 | 8.33 | 4.10 | 35.97 | -10.15 | 8.20 | 0.5 | -22.13 | 3.55 | 54.1 | -15.64 | 1064 | 0.0 | 43.01 |
| 22Q4 (16) | 5.64 | 2.92 | 1.08 | 0.17 | 13.33 | -37.04 | 0.46 | -11.54 | -2.13 | 0.13 | -7.14 | 62.5 | 3.01 | 10.12 | -37.71 | 8.16 | -14.05 | -3.17 | 2.30 | -9.78 | 60.77 | 1064 | 43.01 | 43.01 |
| 22Q3 (15) | 5.48 | 37.34 | 1.48 | 0.15 | 15.38 | -21.05 | 0.52 | 36.84 | 8.33 | 0.14 | 16.67 | 100.0 | 2.74 | -15.99 | -22.21 | 9.49 | -0.36 | 6.75 | 2.55 | -15.05 | 97.08 | 744 | 0.0 | -33.33 |
| 22Q2 (14) | 3.99 | 40.0 | 17.35 | 0.13 | 0.0 | -27.78 | 0.38 | 26.67 | -7.32 | 0.12 | 0.0 | 33.33 | 3.26 | -28.57 | -38.46 | 9.52 | -9.52 | -21.02 | 3.01 | -28.57 | 13.62 | 744 | 0.0 | -33.33 |
| 22Q1 (13) | 2.85 | -48.92 | 2.15 | 0.13 | -51.85 | -38.1 | 0.3 | -36.17 | 25.0 | 0.12 | 50.0 | 50.0 | 4.56 | -5.73 | -39.4 | 10.53 | 24.97 | 22.37 | 4.21 | 193.68 | 46.84 | 744 | 0.0 | -33.33 |
| 21Q4 (12) | 5.58 | 3.33 | 0.36 | 0.27 | 42.11 | 17.39 | 0.47 | -2.08 | 0.0 | 0.08 | 14.29 | 0.0 | 4.84 | 37.52 | 16.97 | 8.42 | -5.24 | -0.36 | 1.43 | 10.6 | -0.36 | 744 | -33.33 | -33.33 |
| 21Q3 (11) | 5.4 | 58.82 | 4.05 | 0.19 | 5.56 | -5.0 | 0.48 | 17.07 | 4.35 | 0.07 | -22.22 | -12.5 | 3.52 | -33.54 | -8.69 | 8.89 | -26.29 | 0.29 | 1.30 | -51.03 | -15.9 | 1116 | 0.0 | 49.0 |
| 21Q2 (10) | 3.4 | 21.86 | -9.33 | 0.18 | -14.29 | 0.0 | 0.41 | 70.83 | -6.82 | 0.09 | 12.5 | 125.0 | 5.29 | -29.66 | 10.29 | 12.06 | 40.18 | 2.77 | 2.65 | -7.68 | 148.16 | 1116 | 0.0 | 49.0 |
| 21Q1 (9) | 2.79 | -49.82 | 16.74 | 0.21 | -8.7 | 23.53 | 0.24 | -48.94 | -33.33 | 0.08 | 0.0 | 100.0 | 7.53 | 81.95 | 5.82 | 8.60 | 1.76 | -42.89 | 2.87 | 99.28 | 71.33 | 1116 | 0.0 | -33.37 |
| 20Q4 (8) | 5.56 | 7.13 | 18.55 | 0.23 | 15.0 | -4.17 | 0.47 | 2.17 | 30.56 | 0.08 | 0.0 | 0.0 | 4.14 | 7.35 | -19.16 | 8.45 | -4.63 | 10.13 | 1.44 | -6.65 | -15.65 | 1116 | 49.0 | -33.37 |
| 20Q3 (7) | 5.19 | 38.4 | -20.76 | 0.2 | 11.11 | -13.04 | 0.46 | 4.55 | -20.69 | 0.08 | 100.0 | -11.11 | 3.85 | -19.72 | 9.74 | 8.86 | -24.46 | 0.09 | 1.54 | 44.51 | 12.18 | 749 | 0.0 | -55.28 |
| 20Q2 (6) | 3.75 | 56.9 | -46.66 | 0.18 | 5.88 | -18.18 | 0.44 | 22.22 | -34.33 | 0.04 | 0.0 | -60.0 | 4.80 | -32.52 | 53.38 | 11.73 | -22.1 | 23.11 | 1.07 | -36.27 | -25.01 | 749 | -55.28 | -55.28 |
| 20Q1 (5) | 2.39 | -49.04 | -55.08 | 0.17 | -29.17 | -32.0 | 0.36 | 0.0 | -34.55 | 0.04 | -50.0 | -60.0 | 7.11 | 39.0 | 51.36 | 15.06 | 96.23 | 45.7 | 1.67 | -1.88 | -10.96 | 1675 | 0.0 | 0.0 |
| 19Q4 (4) | 4.69 | -28.4 | 0.0 | 0.24 | 4.35 | 0.0 | 0.36 | -37.93 | 0.0 | 0.08 | -11.11 | 0.0 | 5.12 | 45.73 | 0.0 | 7.68 | -13.32 | 0.0 | 1.71 | 24.14 | 0.0 | 1675 | 0.0 | 0.0 |
| 19Q3 (3) | 6.55 | -6.83 | 0.0 | 0.23 | 4.55 | 0.0 | 0.58 | -13.43 | 0.0 | 0.09 | -10.0 | 0.0 | 3.51 | 12.21 | 0.0 | 8.85 | -7.09 | 0.0 | 1.37 | -3.4 | 0.0 | 1675 | 0.0 | 0.0 |
| 19Q2 (2) | 7.03 | 32.14 | 0.0 | 0.22 | -12.0 | 0.0 | 0.67 | 21.82 | 0.0 | 0.1 | 0.0 | 0.0 | 3.13 | -33.41 | 0.0 | 9.53 | -7.81 | 0.0 | 1.42 | -24.32 | 0.0 | 1675 | 0.0 | 0.0 |
| 19Q1 (1) | 5.32 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 4.70 | 0.0 | 0.0 | 10.34 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 1675 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.62 | 3.73 | 0.73 | 25.86 | 1.75 | 6.06 | 0.52 | 4.0 | 3.92 | 21.33 | 9.40 | 2.24 | 2.79 | 0.26 | 1064 | 0.0 |
| 2022 (9) | 17.95 | 4.48 | 0.58 | -31.76 | 1.65 | 3.12 | 0.5 | 61.29 | 3.23 | -34.69 | 9.19 | -1.3 | 2.79 | 54.37 | 1064 | 43.01 |
| 2021 (8) | 17.18 | 1.72 | 0.85 | 8.97 | 1.6 | -6.98 | 0.31 | 29.17 | 4.95 | 7.13 | 9.31 | -8.55 | 1.80 | 26.99 | 744 | -33.33 |
| 2020 (7) | 16.89 | -28.37 | 0.78 | -17.89 | 1.72 | -20.0 | 0.24 | -35.14 | 4.62 | 14.63 | 10.18 | 11.69 | 1.42 | -9.44 | 1116 | 49.0 |
| 2019 (6) | 23.58 | -12.54 | 0.95 | -15.18 | 2.15 | -13.65 | 0.37 | 0.0 | 4.03 | -3.02 | 9.12 | -1.28 | 1.57 | 14.33 | 749 | -55.28 |
| 2018 (5) | 26.96 | -9.38 | 1.12 | -5.08 | 2.49 | 13.18 | 0.37 | -5.13 | 4.15 | 4.74 | 9.24 | 24.89 | 1.37 | 4.69 | 1675 | 22.17 |
| 2017 (4) | 29.75 | 16.85 | 1.18 | 20.41 | 2.2 | 4.27 | 0.39 | 2.63 | 3.97 | 3.05 | 7.39 | -10.77 | 1.31 | -12.17 | 1371 | 2.08 |
| 2016 (3) | 25.46 | -7.28 | 0.98 | -10.09 | 2.11 | -9.05 | 0.38 | 0.0 | 3.85 | -3.03 | 8.29 | -1.91 | 1.49 | 7.86 | 1343 | -29.72 |
| 2015 (2) | 27.46 | -15.77 | 1.09 | 57.97 | 2.32 | -2.93 | 0.38 | -34.48 | 3.97 | 87.54 | 8.45 | 15.24 | 1.38 | -22.22 | 1911 | -24.08 |
| 2014 (1) | 32.6 | 0.22 | 0.69 | -10.39 | 2.39 | -12.13 | 0.58 | 26.09 | 2.12 | 0 | 7.33 | 0 | 1.78 | 0 | 2517 | -13.65 |
