. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)9.93-6.53.651.63-12.83-4.120.96-14.29-10.2800016.41-6.78-7.59.67-8.33-13.440.00006740.00.0
23Q3 (19)10.626.3116.581.876.862.751.121.824.6700017.610.52-11.8610.55-4.22-10.210.00006740.03.85
23Q2 (18)9.99-2.8226.621.75-2.2314.381.10.9218.2800017.520.6-9.6611.013.85-6.580.00006740.03.85
23Q1 (17)10.287.3122.971.795.2920.951.091.8719.7800017.41-1.88-1.6410.60-5.07-2.590.00006740.03.85
22Q4 (16)9.585.1629.991.7-6.5913.331.070.028.9200017.75-11.18-12.8111.17-4.91-0.820.00006743.853.85
22Q3 (15)9.1115.4635.971.8218.9521.331.0715.0530.4900019.983.02-10.7611.75-0.35-4.030.00006490.019.08
22Q2 (14)7.89-5.6228.291.533.3815.040.932.225.6800019.399.54-10.3311.798.29-2.040.00006490.019.08
22Q1 (13)8.3613.4337.051.48-1.3322.310.919.6419.7400017.70-13.02-10.7510.89-3.34-12.630.00006490.019.08
21Q4 (12)7.3710.028.41.50.011.110.831.2229.6900020.35-9.09-13.4611.26-7.981.00.000064919.0819.08
21Q3 (11)6.78.9411.671.512.7821.950.8210.8124.2400022.393.529.2112.241.7111.260.00005450.09.22
21Q2 (10)6.150.8227.071.339.9235.710.74-2.6345.100021.639.026.8112.03-3.4214.190.00005450.09.22
21Q1 (9)6.16.2754.431.21-10.3749.380.7618.7546.1500019.84-15.66-3.2712.4611.74-5.360.00005450.012.37
20Q4 (8)5.74-4.3348.321.359.7636.360.64-3.033.2300023.5214.73-8.0611.151.36-30.40.00005459.2212.37
20Q3 (7)6.023.9765.291.2325.5129.470.6629.4129.4100020.501.24-21.6711.004.39-21.710.00004990.02.89
20Q2 (6)4.8422.5334.820.9820.9912.640.51-1.920.000020.25-1.26-16.4510.54-19.96-25.830.00004992.892.89
20Q1 (5)3.952.0727.010.81-18.182.530.52-16.1315.5600020.51-19.84-19.2713.16-17.83-9.020.00004850.00.0
19Q4 (4)3.876.610.00.994.210.00.6221.570.0000.025.58-2.250.016.0214.030.00.0000.04850.00.0
19Q3 (3)3.631.110.00.959.20.00.510.00.0000.026.177.990.014.05-1.10.00.0000.04850.00.0
19Q2 (2)3.5915.430.00.8710.130.00.5113.330.0000.024.23-4.60.014.21-1.820.00.0000.04850.00.0
19Q1 (1)3.110.00.00.790.00.00.450.00.000.00.025.400.00.014.470.00.00.000.00.04850.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)40.8216.837.047.814.287.540017.25-7.7210.49-7.950.0006740.0
2022 (9)34.9432.756.5317.873.9826.750018.69-11.2111.39-4.520.0006743.85
2021 (8)26.3228.25.5427.063.1434.190021.05-0.8911.934.670.00064919.08
2020 (7)20.5344.684.3621.112.3411.430021.24-16.2911.40-22.980.0005459.22
2019 (6)14.1918.743.69.762.116.670025.37-7.5714.80-1.750.0004992.89
2018 (5)11.9510.443.286.841.819.210027.45-3.2615.067.930.00048526.63
2017 (4)10.820.843.07-2.231.51-7.930028.37-3.0413.96-8.690.000383-7.26
2016 (3)10.735.823.140.01.642.50029.26-5.515.28-3.140.0004132.99
2015 (2)10.142.633.1412.141.6-4.190030.979.2715.78-6.650.0004018.09
2014 (1)9.887.862.85.261.673.730028.34016.9000.0003711.37

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