玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)50.942.1328.8633.174.7754.9329.88-24.3555.0623.58-26.4555.954.43-35.879.353.59-33.2780.40.15-11.7615.3834.29-20.5940.323.930.46-2.88110.8338.250.0-10.83-154.630.023.042.452.77
23Q3 (19)49.8820.1924.6731.6639.4755.9639.5034.630.8432.0646.33-1.086.9084.4927.785.3881.1430.90.1721.4330.7743.1827.6-3.3123.82-27.731.7980.173.7854.5219.83-12.83-58.7922.49-5.78-10.68
23Q2 (18)41.50-1.7510.9922.7016.5923.4429.3443.33-4.9621.9135.08-10.833.7460.52-10.12.9754.69-5.410.1416.677.6933.8429.66-6.4932.9670.25-17.3977.25-18.7229.6222.75358.77-43.723.87-14.29-9.96
23Q1 (17)42.246.865.1519.47-9.06-13.1220.476.23-26.2116.227.28-26.142.33-5.67-43.171.92-3.52-40.920.12-7.69-20.026.106.79-18.1619.36-21.43-25.2895.04-14.2517.514.96145.77-74.0627.8524.2214.8
22Q4 (16)39.53-1.2-6.0421.415.47-20.3819.27-50.8-23.8915.12-53.35-23.482.47-54.26-41.611.99-51.58-40.420.130.0-23.5324.44-45.28-15.5224.645.3-6.03110.83113.624.1-10.83-122.51-67.522.42-10.9613.69
22Q3 (15)40.017.01-7.9220.3010.39-26.2639.1726.8925.5432.4131.9129.485.4029.81-10.64.1130.89-9.870.130.0-27.7844.6623.428.8123.40-41.35-12.2651.88-12.94-41.2148.1219.09309.7725.18-5.0216.14
22Q2 (14)37.39-6.92-11.5418.39-17.94-26.3230.8711.2830.9724.5711.8930.94.161.4615.243.14-3.3814.180.13-13.33-13.3336.1913.4829.7139.9053.994.4859.60-26.32-43.8140.40111.34766.6726.519.2712.66
22Q1 (13)40.17-4.52-0.422.41-16.66-7.4727.749.566.6921.9611.136.814.10-3.077.053.25-2.696.910.15-11.760.031.8910.235.8425.91-1.183.1480.88-24.03-13.219.12395.59180.3924.2623.025.75
21Q4 (12)42.07-3.18-14.1126.89-2.32-10.6125.32-18.85-8.1619.76-21.05-16.094.23-29.97-16.93.34-26.75-15.870.17-5.560.028.93-16.56-7.5126.22-1.69-0.42106.4720.63-2.45-6.47-155.0829.2219.72-9.04-13.17
21Q3 (11)43.452.79-12.2227.5310.3-13.5131.2032.376.5925.0333.356.926.0467.31-5.774.5665.821.790.1820.0-5.2634.6724.275.1926.67-30.16-11.6388.26-16.79-18.7711.74293.75235.6921.68-7.86-5.2
21Q2 (10)42.274.81-8.1524.963.06-14.9923.57-9.35-20.8318.77-8.71-18.183.61-5.74-52.622.75-9.54-46.390.150.0-31.8227.90-7.4-16.4238.1952.03-39.69106.0613.827.61-6.06-188.89-522.2223.532.570
21Q1 (9)40.33-17.66-14.924.22-19.48-14.0226.00-5.69-15.8620.56-12.7-16.493.83-24.75-30.363.04-23.43-24.750.15-11.76-6.2530.13-3.68-16.6525.12-4.6-26.8393.18-14.622.296.82174.62-23.4322.941.010
20Q4 (8)48.98-1.05-3.0930.08-5.5-5.2927.57-5.81-3.0923.550.68.485.09-20.59-23.573.97-11.38-18.140.17-10.53-22.7331.28-5.1-3.9626.33-12.76-31.66109.140.44-2.06-9.14-5.5820.0522.71-0.70
20Q3 (7)49.507.568.7731.838.4121.429.27-1.68-4.3823.412.05-3.386.41-15.88-25.124.48-12.67-25.580.19-13.64-24.032.96-1.26-4.6330.18-52.34-16.4108.6510.2427.08-8.65-702.88-159.6822.8703.11
20Q2 (6)46.02-2.8913.6629.364.2243.2229.77-3.6629.122.94-6.8226.957.6238.5551.495.1326.9840.930.2237.510.033.38-7.6617.9963.3284.4527.9798.568.210.891.44-83.88-87.080.000-100.0
20Q1 (5)47.39-6.2324.9128.17-11.366.8830.908.6183.624.6213.488.85.50-17.4283.954.04-16.777.970.16-27.27-5.8836.1510.9953.4434.33-10.915.6791.10-18.25-8.98.90177.9100.000-100.0
19Q4 (4)50.5411.050.031.7621.130.028.45-7.060.021.71-10.40.06.66-22.20.04.85-19.440.00.22-12.00.032.57-5.760.038.536.730.0111.4330.330.0-11.43-178.820.00.00-100.00.0
19Q3 (3)45.5112.40.026.2227.90.030.6132.740.024.2334.090.08.5670.180.06.0265.380.00.2525.00.034.5622.160.036.10-27.040.085.50-3.810.014.5030.50.022.18-6.570.0
19Q2 (2)40.496.720.020.5021.450.023.0637.020.018.0738.570.05.0368.230.03.6460.350.00.2017.650.028.2920.080.049.4866.710.088.89-11.110.011.1100.023.74-5.830.0
19Q1 (1)37.940.00.016.880.00.016.830.00.013.040.00.02.990.00.02.270.00.00.170.00.023.560.00.029.680.00.0100.000.00.0-0.000.00.025.210.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)46.6618.7627.5333.064.43-11.1830.775.5224.263.6317.8513.5514.3814.670.599.2635.223.123.93-2.8889.5026.1310.50-63.850.19-9.4824.02-2.32
2022 (9)39.29-6.720.69-20.484.9829.629.169.1723.4110.4815.72-9.2412.54-8.60.54-16.9234.1611.7424.64-6.0370.96-27.1429.041014.610.212.1624.5912.44
2021 (8)42.11-12.3326.02-13.323.85-2.0426.71-8.6221.19-9.9817.32-21.4513.72-18.620.65-9.7230.57-7.8726.22-0.4297.39-5.12.6100.20-10.7421.87-2.5
2020 (7)48.038.3730.0221.693.93-17.2129.2314.023.5417.8822.05-4.1316.860.540.72-14.2933.188.7526.33-31.66102.636.62-2.6300.23-34.7922.43-3.44
2019 (6)44.3212.1524.6731.714.74-11.2425.6421.9219.9720.0823.0032.6416.7731.120.8410.5330.5114.9238.534.8796.268.123.74-65.910.35-17.0323.23-11.67
2018 (5)39.52-3.0918.73-7.965.34-8.2321.038.1816.637.9917.3415.2912.7914.50.765.5626.554.5336.742.4889.04-14.8810.9600.42026.303.75
2017 (4)40.7810.6920.3538.815.82-18.8219.4414.4215.4019.115.0417.5911.1716.840.72-2.725.404.7435.854.46104.6121.15-4.6100.00025.35-4.7
2016 (3)36.8423.0514.66181.387.17-17.0616.9990.912.9374.0212.7997.689.5693.130.7413.8524.2536.4734.320.5986.3547.4513.65-67.050.00026.60-6.76
2015 (2)29.94-7.425.21-42.438.655.828.90-24.267.43-25.556.47-29.134.95-25.230.651.5617.77-13.1934.125.9658.56-23.7741.4478.790.00028.539.73
2014 (1)32.3409.0508.1724.811.7509.9809.1306.6200.64-7.2520.4735.7432.20-39.2376.821.8723.18-5.740.00026.0015.5

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