玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)4.6066.67622.73-9.6210.8427.89-11.42-121.3239.61-11.42-121.3239.61-4.05-131.4346.22-1.14-216.6752.10.120.0-14.29-2.02-146.7679.11200.207.542.6185.71-58.7921.6916.07114.88-45.6419.134.48-50.29
23Q3 (19)2.76-37.98137.5-10.79-33.7138.27-5.16-74.3240.07-5.16-74.3240.07-1.75-78.5750.84-0.36-260.066.670.120.0-20.04.32-36.75476.0186.17-0.770.87208.00-25.331.33-108.0039.52-4.3418.31-4.541.1
23Q2 (18)4.45256.0156.19-8.0747.0157.37-2.9646.7679.85-2.9646.7679.85-0.9834.6784.62-0.1064.2994.950.1233.33-20.06.8312.71232.11187.62-0.817.18278.572.14116.17-178.57-3.38-518.6219.18-19.926.14
23Q1 (17)1.25242.05139.68-15.23-14.17-1.13-5.5670.640.34-5.5670.640.34-1.5080.0854.13-0.2888.2467.060.09-35.71-18.186.06162.6776.68189.16-3.05-11.18272.73287.2167.27-172.73-684.22-183.7723.95-37.7614.7
22Q4 (16)-0.8888.0472.41-13.3423.68-1.91-18.91-119.63-26.49-18.91-119.63-26.49-7.53-111.52-11.56-2.38-120.37-16.10.14-6.67-6.67-9.67-1389.33-74.55195.115.71-8.6870.43-65.69-19.9629.57128.56146.3838.48112.48117.65
22Q3 (15)-7.367.07-781.48-17.487.66-130.0-8.6141.39-213.09-8.6141.39-213.09-3.5644.11-194.21-1.0845.45-350.00.150.00.00.75114.51-88.23184.575.44-3.48205.2659.28-23.53-103.51-258.5840.418.110.2212.28
22Q2 (14)-7.92-151.43-287.23-18.93-25.7-300.21-14.69-57.62-2980.39-14.69-57.62-2980.39-6.37-94.8-3133.33-1.98-132.94-861.540.1536.367.14-5.17-250.73-149.86175.05-17.81-7.81128.87-20.96112.47-28.8752.58-102.5518.07-13.469.18
22Q1 (13)-3.151.25-182.68-15.06-15.05-223.87-9.3237.66-947.19-9.3237.66-947.19-3.2751.56-808.33-0.8558.54-2933.330.11-26.67-26.673.43161.91-61.76212.98-0.3111.99163.0485.28-66.27-60.87-607.2584.1220.8818.131.49
21Q4 (12)-3.19-395.37-47.0-13.09-72.2437.84-14.95-443.64-76.51-14.95-443.64-68.36-6.75-457.85-69.6-2.05-754.17-64.00.150.0-6.25-5.54-186.97-349.55213.6511.7330.8688.00-67.22-64.9312.00106.91108.0517.689.6117.95
21Q3 (11)1.08-74.47-79.35-7.60-60.68-281.91-2.75-639.22-265.66-2.75-639.22-265.66-1.21-676.19-227.37-0.24-192.31-146.150.157.14-25.06.37-38.57-49.92191.220.71-1.19268.42125.98314.74-173.68-115.33-177.1916.13-2.5433.64
21Q2 (10)4.2311.02649.35-4.73-1.7284.670.51157.3101.880.51157.3101.880.21158.33101.530.26766.67105.150.14-6.67-26.3210.3715.61168.4189.87-0.168.49-1033.33-313.79-1006.61133.33395.658207.6916.554.220
21Q1 (9)3.81275.58153.81-4.6577.9276.01-0.8989.4994.36-0.8989.9894.36-0.3690.9591.570.03102.4102.010.15-6.2536.368.97304.0589.64190.1716.4826.2483.3392.61290.38-383.33-157.17-1625.015.885.94-22.76
20Q4 (8)-2.17-141.49-213.02-21.06-958.29-312.13-8.47-610.24-74.64-8.88-634.94-81.6-3.98-518.95-70.82-1.25-340.38-71.230.16-20.0-15.792.22-82.55-67.45163.27-15.634.67250.94300.75144.16-149.06-166.25-2583.0214.9924.1933.36
20Q3 (7)5.23779.22239.61-1.9993.5561.881.66106.12146.51.66106.12146.50.95106.94155.880.52110.3220.930.205.2611.1112.72183.9156.65193.5210.5824.69-125.00-209.67-186.54225.001709.62606.2512.0703.96
20Q2 (6)-0.7789.1280.26-30.86-59.24-164.44-27.12-71.86-8648.39-27.12-71.86-5016.98-13.69-220.61-6122.73-5.05-238.93-4308.330.1972.7326.67-15.16-420.51-214.59175.0116.14-2.45113.98-7.94-97.08-13.9837.199.630.00-100.0-100.0
20Q1 (5)-7.08-468.75-200.0-19.38-279.26-132.93-15.78-225.36-2527.69-15.78-222.7-2048.15-4.27-83.26-1286.11-1.49-104.11-580.650.11-42.11-26.674.73-30.65-63.53150.69-3.4-15.21123.8120.46110.32-22.22-300.0-101.7420.5682.9265.41
19Q4 (4)1.9224.680.0-5.112.110.0-4.85-35.850.0-4.89-36.970.0-2.33-37.060.0-0.73-69.770.00.195.560.06.82-16.010.0155.990.510.0102.78-28.850.0-5.5687.50.011.24-3.190.0
19Q3 (3)1.54139.490.0-5.2255.270.0-3.57-1051.610.0-3.57-573.580.0-1.70-672.730.0-0.43-458.330.00.1820.00.08.12-38.620.0155.20-13.490.0144.44-96.30.0-44.4498.830.011.61-12.970.0
19Q2 (2)-3.90-65.250.0-11.67-40.260.0-0.31-147.690.0-0.53-165.430.0-0.22-161.110.00.12-61.290.00.150.00.013.232.00.0179.400.950.03900.00425.00.0-3800.00-396.870.013.347.320.0
19Q1 (1)-2.360.00.0-8.320.00.00.650.00.00.810.00.00.360.00.00.310.00.00.150.00.012.970.00.0177.720.00.0-1200.000.00.01280.000.00.012.430.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)3.370-10.7207.21-10.18-6.340-6.340-8.280-1.8300.44-20.03.660200.202.61168.6434.24-68.6400.056.3919.96-16.06
2022 (9)-5.020-16.3408.021.34-12.990-12.990-21.680-6.3100.55-9.84-2.920195.11-8.68125.63-23.22-25.9500.05-58.823.7843.51
2021 (8)1.420-7.5907.92-29.22-4.620-4.620-8.130-2.1000.61-1.614.93447.78213.6530.86163.648.97-64.4600.11-35.6816.5715.79
2020 (7)-0.370-17.83011.194.11-11.870-11.970-19.190-6.7000.62-3.130.90-91.17163.274.67150.17-57.9-50.1700.17571.9814.3118.07
2019 (6)-0.600-7.46010.7576.47-2.090-2.110-3.820-0.6000.64-20.010.19128.48155.99-25.71356.67130.67-256.6700.0331.1712.1214.34
2018 (5)2.020-4.4006.09-39.52-2.860-2.990-7.820-1.6600.8026.984.46-62.83209.97-15.36154.620-53.7800.02-47.3410.60-46.79
2017 (4)-4.210-13.92010.07-69.830.4500.5401.4001.0500.63133.3312.00-51.96248.08-35.8-3156.2503256.2500.04019.92-49.57
2016 (3)-41.850-60.60033.3751.64-18.170-18.200-31.250-3.2900.27-25.024.980386.41-38.58333.76499.64-233.7600.00039.50-7.97
2015 (2)-32.210-51.00022.0129.37-91.620-91.580-116.920-31.2200.36-16.28-62.760629.08279.6755.66-20.3644.3447.250.00042.9235.87
2014 (1)-2.760-19.23017.0147.1-27.520-27.470-26.850-10.3800.43-18.87-5.520165.6970.3269.89-29.8830.119249.310.00031.5920.53

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