- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.94 | 1.65 | -19.02 | 0.11 | 22.22 | 37.5 | 0.33 | 10.0 | -5.71 | 0.31 | 29.17 | 55.0 | 2.23 | 20.24 | 69.79 | 6.68 | 8.22 | 16.43 | 6.28 | 27.07 | 91.4 | 543 | 0.0 | 0.0 |
| 23Q3 (19) | 4.86 | 0.62 | -27.14 | 0.09 | 0.0 | -10.0 | 0.3 | 0.0 | -33.33 | 0.24 | 33.33 | 100.0 | 1.85 | -0.62 | 23.52 | 6.17 | -0.62 | -8.5 | 4.94 | 32.51 | 174.49 | 543 | 0.0 | -4.9 |
| 23Q2 (18) | 4.83 | 21.97 | -26.6 | 0.09 | 0.0 | -18.18 | 0.3 | -6.25 | -26.83 | 0.18 | -25.0 | 20.0 | 1.86 | -18.01 | 11.46 | 6.21 | -23.14 | -0.32 | 3.73 | -38.51 | 63.48 | 543 | 0.0 | -4.9 |
| 23Q1 (17) | 3.96 | -35.08 | -20.0 | 0.09 | 12.5 | 28.57 | 0.32 | -8.57 | 0.0 | 0.24 | 20.0 | 60.0 | 2.27 | 73.3 | 60.71 | 8.08 | 40.84 | 25.0 | 6.06 | 84.85 | 100.0 | 543 | 0.0 | -4.9 |
| 22Q4 (16) | 6.1 | -8.55 | -8.68 | 0.08 | -20.0 | -11.11 | 0.35 | -22.22 | -12.5 | 0.2 | 66.67 | 33.33 | 1.31 | -12.52 | -2.66 | 5.74 | -14.95 | -4.18 | 3.28 | 82.24 | 46.01 | 543 | -4.9 | -4.9 |
| 22Q3 (15) | 6.67 | 1.37 | -1.19 | 0.1 | -9.09 | 11.11 | 0.45 | 9.76 | 36.36 | 0.12 | -20.0 | -29.41 | 1.50 | -10.32 | 12.44 | 6.75 | 8.28 | 38.0 | 1.80 | -21.08 | -28.57 | 571 | 0.0 | 10.66 |
| 22Q2 (14) | 6.58 | 32.93 | 1.86 | 0.11 | 57.14 | 57.14 | 0.41 | 28.12 | 7.89 | 0.15 | 0.0 | -16.67 | 1.67 | 18.22 | 54.28 | 6.23 | -3.61 | 5.93 | 2.28 | -24.77 | -18.19 | 571 | 0.0 | 10.66 |
| 22Q1 (13) | 4.95 | -25.9 | -20.67 | 0.07 | -22.22 | 16.67 | 0.32 | -20.0 | -3.03 | 0.15 | 0.0 | 0.0 | 1.41 | 4.96 | 47.07 | 6.46 | 7.96 | 22.24 | 3.03 | 34.95 | 26.06 | 571 | 0.0 | 10.66 |
| 21Q4 (12) | 6.68 | -1.04 | 6.03 | 0.09 | 0.0 | 12.5 | 0.4 | 21.21 | 14.29 | 0.15 | -11.76 | 50.0 | 1.35 | 1.05 | 6.1 | 5.99 | 22.48 | 7.78 | 2.25 | -10.84 | 41.47 | 571 | 10.66 | 10.66 |
| 21Q3 (11) | 6.75 | 4.49 | -7.66 | 0.09 | 28.57 | 50.0 | 0.33 | -13.16 | -5.71 | 0.17 | -5.56 | 54.55 | 1.33 | 23.05 | 62.44 | 4.89 | -16.89 | 2.11 | 2.52 | -9.61 | 67.37 | 516 | 0.0 | 9.79 |
| 21Q2 (10) | 6.46 | 3.53 | -5.83 | 0.07 | 16.67 | -41.67 | 0.38 | 15.15 | 22.58 | 0.18 | 20.0 | 100.0 | 1.08 | 12.69 | -38.05 | 5.88 | 11.23 | 30.17 | 2.79 | 15.91 | 112.38 | 516 | 0.0 | 9.79 |
| 21Q1 (9) | 6.24 | -0.95 | 55.22 | 0.06 | -25.0 | 20.0 | 0.33 | -5.71 | -2.94 | 0.15 | 50.0 | 66.67 | 0.96 | -24.28 | -22.69 | 5.29 | -4.81 | -37.47 | 2.40 | 51.44 | 7.37 | 516 | 0.0 | -11.03 |
| 20Q4 (8) | 6.3 | -13.82 | -14.05 | 0.08 | 33.33 | 33.33 | 0.35 | 0.0 | 9.38 | 0.1 | -9.09 | 0.0 | 1.27 | 54.71 | 55.13 | 5.56 | 16.03 | 27.26 | 1.59 | 5.48 | 16.35 | 516 | 9.79 | -11.03 |
| 20Q3 (7) | 7.31 | 6.56 | -2.66 | 0.06 | -50.0 | 0.0 | 0.35 | 12.9 | 6.06 | 0.11 | 22.22 | -8.33 | 0.82 | -53.08 | 2.74 | 4.79 | 5.95 | 8.96 | 1.50 | 14.7 | -5.83 | 470 | 0.0 | -18.97 |
| 20Q2 (6) | 6.86 | 70.65 | 3.16 | 0.12 | 140.0 | 100.0 | 0.31 | -8.82 | 0.0 | 0.09 | 0.0 | -18.18 | 1.75 | 40.64 | 93.88 | 4.52 | -46.57 | -3.06 | 1.31 | -41.4 | -20.69 | 470 | -18.97 | -18.97 |
| 20Q1 (5) | 4.02 | -45.16 | -43.93 | 0.05 | -16.67 | -16.67 | 0.34 | 6.25 | 3.03 | 0.09 | -10.0 | -10.0 | 1.24 | 51.95 | 48.63 | 8.46 | 93.73 | 83.76 | 2.24 | 64.1 | 60.52 | 580 | 0.0 | 0.0 |
| 19Q4 (4) | 7.33 | -2.4 | 0.0 | 0.06 | 0.0 | 0.0 | 0.32 | -3.03 | 0.0 | 0.1 | -16.67 | 0.0 | 0.82 | 2.46 | 0.0 | 4.37 | -0.65 | 0.0 | 1.36 | -14.62 | 0.0 | 580 | 0.0 | 0.0 |
| 19Q3 (3) | 7.51 | 12.93 | 0.0 | 0.06 | 0.0 | 0.0 | 0.33 | 6.45 | 0.0 | 0.12 | 9.09 | 0.0 | 0.80 | -11.45 | 0.0 | 4.39 | -5.74 | 0.0 | 1.60 | -3.4 | 0.0 | 580 | 0.0 | 0.0 |
| 19Q2 (2) | 6.65 | -7.25 | 0.0 | 0.06 | 0.0 | 0.0 | 0.31 | -6.06 | 0.0 | 0.11 | 10.0 | 0.0 | 0.90 | 7.82 | 0.0 | 4.66 | 1.29 | 0.0 | 1.65 | 18.6 | 0.0 | 580 | 0.0 | 0.0 |
| 19Q1 (1) | 7.17 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 4.60 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 580 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.59 | -23.5 | 0.38 | 5.56 | 1.25 | -17.76 | 0.98 | 58.06 | 2.04 | 37.98 | 6.72 | 7.5 | 5.27 | 106.61 | 543 | 0.0 |
| 2022 (9) | 24.3 | -7.04 | 0.36 | 16.13 | 1.52 | 4.83 | 0.62 | -3.12 | 1.48 | 24.92 | 6.26 | 12.77 | 2.55 | 4.21 | 543 | -4.9 |
| 2021 (8) | 26.14 | 6.74 | 0.31 | 0.0 | 1.45 | 7.41 | 0.64 | 64.1 | 1.19 | -6.31 | 5.55 | 0.63 | 2.45 | 53.74 | 571 | 10.66 |
| 2020 (7) | 24.49 | -14.55 | 0.31 | 29.17 | 1.35 | 5.47 | 0.39 | -9.3 | 1.27 | 51.16 | 5.51 | 23.43 | 1.59 | 6.14 | 516 | 9.79 |
| 2019 (6) | 28.66 | -31.29 | 0.24 | -33.33 | 1.28 | -22.89 | 0.43 | -21.82 | 0.84 | -2.98 | 4.47 | 12.22 | 1.50 | 13.78 | 470 | -18.97 |
| 2018 (5) | 41.71 | 15.06 | 0.36 | -10.0 | 1.66 | -36.64 | 0.55 | 10.0 | 0.86 | -21.78 | 3.98 | -44.94 | 1.32 | -4.4 | 580 | -23.88 |
| 2017 (4) | 36.25 | 41.49 | 0.4 | -25.93 | 2.62 | -8.39 | 0.5 | -64.54 | 1.10 | -47.65 | 7.23 | -35.25 | 1.38 | -74.94 | 762 | -52.26 |
| 2016 (3) | 25.62 | -54.57 | 0.54 | -43.16 | 2.86 | -59.43 | 1.41 | -45.56 | 2.11 | 25.11 | 11.16 | -10.71 | 5.50 | 19.82 | 1596 | -69.66 |
| 2015 (2) | 56.39 | -28.58 | 0.95 | 1.06 | 7.05 | 14.45 | 2.59 | -56.1 | 1.68 | 41.5 | 12.50 | 60.24 | 4.59 | -38.54 | 5260 | -26.17 |
| 2014 (1) | 78.95 | -20.88 | 0.94 | -22.95 | 6.16 | 0.49 | 5.9 | 4.06 | 1.19 | 0 | 7.80 | 0 | 7.47 | 0 | 7124 | -13.43 |
