- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.38 | 25.06 | 2.57 | 0.59 | 9.26 | -6.35 | 0.93 | 29.17 | 1.09 | 1.12 | 133.33 | 67.16 | 5.68 | -12.63 | -8.69 | 8.96 | 3.28 | -1.45 | 10.79 | 86.58 | 62.98 | 425 | 0.0 | 0.0 |
| 23Q3 (19) | 8.3 | -3.71 | -7.88 | 0.54 | 12.5 | -11.48 | 0.72 | -1.37 | -16.28 | 0.48 | -12.73 | -26.15 | 6.51 | 16.84 | -3.9 | 8.67 | 2.43 | -9.12 | 5.78 | -9.36 | -19.84 | 425 | 0.0 | 6.25 |
| 23Q2 (18) | 8.62 | 6.03 | -2.93 | 0.48 | -5.88 | -7.69 | 0.73 | -9.88 | -6.41 | 0.55 | 5.77 | -21.43 | 5.57 | -11.23 | -4.91 | 8.47 | -15.0 | -3.59 | 6.38 | -0.24 | -19.06 | 425 | 0.0 | 6.25 |
| 23Q1 (17) | 8.13 | -19.66 | -11.82 | 0.51 | -19.05 | -1.92 | 0.81 | -11.96 | 1.25 | 0.52 | -22.39 | -42.22 | 6.27 | 0.77 | 11.23 | 9.96 | 9.59 | 14.82 | 6.40 | -3.39 | -34.48 | 425 | 0.0 | 6.25 |
| 22Q4 (16) | 10.12 | 12.32 | -9.64 | 0.63 | 3.28 | 16.67 | 0.92 | 6.98 | 3.37 | 0.67 | 3.08 | -19.28 | 6.23 | -8.05 | 29.12 | 9.09 | -4.76 | 14.4 | 6.62 | -8.23 | -10.66 | 425 | 6.25 | 6.25 |
| 22Q3 (15) | 9.01 | 1.46 | -8.43 | 0.61 | 17.31 | 24.49 | 0.86 | 10.26 | 17.81 | 0.65 | -7.14 | -22.62 | 6.77 | 15.62 | 35.96 | 9.54 | 8.67 | 28.66 | 7.21 | -8.48 | -15.49 | 400 | 0.0 | 4.99 |
| 22Q2 (14) | 8.88 | -3.69 | 10.45 | 0.52 | 0.0 | 23.81 | 0.78 | -2.5 | 27.87 | 0.7 | -22.22 | 37.25 | 5.86 | 3.83 | 12.1 | 8.78 | 1.23 | 15.77 | 7.88 | -19.24 | 24.27 | 400 | 0.0 | 4.99 |
| 22Q1 (13) | 9.22 | -17.68 | 22.93 | 0.52 | -3.7 | 26.83 | 0.8 | -10.11 | 26.98 | 0.9 | 8.43 | 80.0 | 5.64 | 16.98 | 3.17 | 8.68 | 9.19 | 3.3 | 9.76 | 31.72 | 46.42 | 400 | 0.0 | 4.99 |
| 21Q4 (12) | 11.2 | 13.82 | 53.01 | 0.54 | 10.2 | 25.58 | 0.89 | 21.92 | 25.35 | 0.83 | -1.19 | 62.75 | 4.82 | -3.18 | -17.92 | 7.95 | 7.11 | -18.07 | 7.41 | -13.19 | 6.37 | 400 | 4.99 | 4.99 |
| 21Q3 (11) | 9.84 | 22.39 | 52.8 | 0.49 | 16.67 | 19.51 | 0.73 | 19.67 | 25.86 | 0.84 | 64.71 | 71.43 | 4.98 | -4.67 | -21.78 | 7.42 | -2.22 | -17.63 | 8.54 | 34.58 | 12.2 | 381 | 0.0 | 8.55 |
| 21Q2 (10) | 8.04 | 7.2 | 30.31 | 0.42 | 2.44 | 10.53 | 0.61 | -3.17 | 5.17 | 0.51 | 2.0 | 2.0 | 5.22 | -4.44 | -15.18 | 7.59 | -9.68 | -19.29 | 6.34 | -4.85 | -21.72 | 381 | 0.0 | 8.55 |
| 21Q1 (9) | 7.5 | 2.46 | 51.82 | 0.41 | -4.65 | 24.24 | 0.63 | -11.27 | 14.55 | 0.5 | -1.96 | 13.64 | 5.47 | -6.94 | -18.17 | 8.40 | -13.4 | -24.55 | 6.67 | -4.31 | -25.15 | 381 | 0.0 | 47.1 |
| 20Q4 (8) | 7.32 | 13.66 | 17.68 | 0.43 | 4.88 | 13.16 | 0.71 | 22.41 | 14.52 | 0.51 | 4.08 | 10.87 | 5.87 | -7.73 | -3.85 | 9.70 | 7.7 | -2.69 | 6.97 | -8.43 | -5.79 | 381 | 8.55 | 47.1 |
| 20Q3 (7) | 6.44 | 4.38 | 13.58 | 0.41 | 7.89 | 10.81 | 0.58 | 0.0 | -7.94 | 0.49 | -2.0 | 6.52 | 6.37 | 3.37 | -2.44 | 9.01 | -4.19 | -18.94 | 7.61 | -6.11 | -6.21 | 351 | 0.0 | 35.52 |
| 20Q2 (6) | 6.17 | 24.9 | 31.56 | 0.38 | 15.15 | 5.56 | 0.58 | 5.45 | 0.0 | 0.5 | 13.64 | 16.28 | 6.16 | -7.8 | -19.76 | 9.40 | -15.57 | -23.99 | 8.10 | -9.02 | -11.61 | 351 | 35.52 | 35.52 |
| 20Q1 (5) | 4.94 | -20.58 | 22.28 | 0.33 | -13.16 | 57.14 | 0.55 | -11.29 | 27.91 | 0.44 | -4.35 | 7.32 | 6.68 | 9.34 | 28.51 | 11.13 | 11.7 | 4.6 | 8.91 | 20.44 | -12.23 | 259 | 0.0 | 0.0 |
| 19Q4 (4) | 6.22 | 9.7 | 0.0 | 0.38 | 2.7 | 0.0 | 0.62 | -1.59 | 0.0 | 0.46 | 0.0 | 0.0 | 6.11 | -6.38 | 0.0 | 9.97 | -10.29 | 0.0 | 7.40 | -8.84 | 0.0 | 259 | 0.0 | 0.0 |
| 19Q3 (3) | 5.67 | 20.9 | 0.0 | 0.37 | 2.78 | 0.0 | 0.63 | 8.62 | 0.0 | 0.46 | 6.98 | 0.0 | 6.53 | -14.99 | 0.0 | 11.11 | -10.15 | 0.0 | 8.11 | -11.51 | 0.0 | 259 | 0.0 | 0.0 |
| 19Q2 (2) | 4.69 | 16.09 | 0.0 | 0.36 | 71.43 | 0.0 | 0.58 | 34.88 | 0.0 | 0.43 | 4.88 | 0.0 | 7.68 | 47.67 | 0.0 | 12.37 | 16.19 | 0.0 | 9.17 | -9.66 | 0.0 | 259 | 0.0 | 0.0 |
| 19Q1 (1) | 4.04 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 5.20 | 0.0 | 0.0 | 10.64 | 0.0 | 0.0 | 10.15 | 0.0 | 0.0 | 259 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 35.44 | -4.81 | 2.12 | -6.61 | 3.18 | -5.07 | 2.67 | -8.87 | 5.98 | -1.89 | 8.97 | -0.28 | 7.53 | -4.27 | 425 | 0.0 |
| 2022 (9) | 37.23 | 1.78 | 2.27 | 22.7 | 3.35 | 17.13 | 2.93 | 9.33 | 6.10 | 20.56 | 9.00 | 15.09 | 7.87 | 7.42 | 425 | 6.25 |
| 2021 (8) | 36.58 | 47.03 | 1.85 | 20.13 | 2.86 | 18.18 | 2.68 | 38.14 | 5.06 | -18.29 | 7.82 | -19.62 | 7.33 | -6.04 | 400 | 4.99 |
| 2020 (7) | 24.88 | 20.72 | 1.54 | 15.79 | 2.42 | 7.08 | 1.94 | 10.86 | 6.19 | -4.08 | 9.73 | -11.3 | 7.80 | -8.17 | 381 | 8.55 |
| 2019 (6) | 20.61 | 38.88 | 1.33 | 72.73 | 2.26 | 42.14 | 1.75 | 0.0 | 6.45 | 24.37 | 10.97 | 2.35 | 8.49 | -28.0 | 351 | 35.52 |
| 2018 (5) | 14.84 | -29.97 | 0.77 | -10.47 | 1.59 | -11.67 | 1.75 | -10.71 | 5.19 | 27.85 | 10.71 | 26.13 | 11.79 | 27.49 | 259 | 11.64 |
| 2017 (4) | 21.19 | -2.08 | 0.86 | -15.69 | 1.8 | 9.76 | 1.96 | 13.29 | 4.06 | -13.9 | 8.49 | 12.09 | 9.25 | 15.7 | 232 | -3.33 |
| 2016 (3) | 21.64 | 8.31 | 1.02 | -10.53 | 1.64 | 6.49 | 1.73 | -12.18 | 4.71 | -17.39 | 7.58 | -1.68 | 7.99 | -18.92 | 240 | -1.23 |
| 2015 (2) | 19.98 | 24.1 | 1.14 | 2.7 | 1.54 | 23.2 | 1.97 | 31.33 | 5.71 | -17.24 | 7.71 | -0.72 | 9.86 | 5.83 | 243 | 7.05 |
| 2014 (1) | 16.1 | -29.35 | 1.11 | -27.92 | 1.25 | -20.89 | 1.5 | 56.25 | 6.89 | 0 | 7.76 | 0 | 9.32 | 0 | 227 | 4.13 |
