- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 149.51 | -7.93 | 1.96 | 5.43 | 0.74 | 25.12 | 6.91 | 6.97 | 19.34 | 0.68 | 6.25 | 17.24 | 3.63 | 9.42 | 22.71 | 4.62 | 16.18 | 17.04 | 0.45 | 15.4 | 14.98 | 19193 | 0.0 | 0.0 |
| 23Q3 (19) | 162.39 | 20.8 | -5.53 | 5.39 | 12.76 | 0.94 | 6.46 | 16.82 | -0.62 | 0.64 | 12.28 | 0.0 | 3.32 | -6.65 | 6.85 | 3.98 | -3.3 | 5.2 | 0.39 | -7.05 | 5.86 | 19193 | 0.0 | -18.41 |
| 23Q2 (18) | 134.43 | -5.52 | -18.88 | 4.78 | -3.43 | -19.66 | 5.53 | -5.79 | -20.32 | 0.57 | -5.0 | -5.0 | 3.56 | 2.21 | -0.97 | 4.11 | -0.28 | -1.78 | 0.42 | 0.55 | 17.11 | 19193 | 0.0 | -18.41 |
| 23Q1 (17) | 142.29 | -2.96 | -18.04 | 4.95 | 14.06 | -4.07 | 5.87 | 1.38 | -31.66 | 0.6 | 3.45 | 3.45 | 3.48 | 17.53 | 17.04 | 4.13 | 4.47 | -16.63 | 0.42 | 6.6 | 26.21 | 19193 | 0.0 | -18.41 |
| 22Q4 (16) | 146.63 | -14.7 | -12.12 | 4.34 | -18.73 | -29.2 | 5.79 | -10.92 | -24.9 | 0.58 | -9.38 | 1.75 | 2.96 | -4.72 | -19.43 | 3.95 | 4.43 | -14.54 | 0.40 | 6.24 | 15.79 | 19193 | -18.41 | -18.41 |
| 22Q3 (15) | 171.9 | 3.74 | 6.31 | 5.34 | -10.25 | -4.98 | 6.5 | -6.34 | -9.97 | 0.64 | 6.67 | 23.08 | 3.11 | -13.48 | -10.62 | 3.78 | -9.71 | -15.31 | 0.37 | 2.83 | 15.77 | 23525 | 0.0 | 20.0 |
| 22Q2 (14) | 165.71 | -4.54 | 10.16 | 5.95 | 15.31 | 15.98 | 6.94 | -19.21 | 6.28 | 0.6 | 3.45 | 13.21 | 3.59 | 20.8 | 5.29 | 4.19 | -15.36 | -3.52 | 0.36 | 8.37 | 2.77 | 23525 | 0.0 | 20.0 |
| 22Q1 (13) | 173.6 | 4.04 | 14.96 | 5.16 | -15.82 | -0.77 | 8.59 | 11.41 | 22.02 | 0.58 | 1.75 | 16.0 | 2.97 | -19.09 | -13.68 | 4.95 | 7.09 | 6.14 | 0.33 | -2.2 | 0.91 | 23525 | 0.0 | 20.0 |
| 21Q4 (12) | 166.86 | 3.19 | 10.44 | 6.13 | 9.07 | 14.15 | 7.71 | 6.79 | 19.72 | 0.57 | 9.62 | -8.06 | 3.67 | 5.7 | 3.36 | 4.62 | 3.48 | 8.41 | 0.34 | 6.23 | -16.75 | 23525 | 20.0 | 20.0 |
| 21Q3 (11) | 161.7 | 7.49 | 2.92 | 5.62 | 9.55 | 6.24 | 7.22 | 10.57 | 28.47 | 0.52 | -1.89 | -18.75 | 3.48 | 1.92 | 3.22 | 4.47 | 2.86 | 24.82 | 0.32 | -8.72 | -21.06 | 19604 | 0.0 | 5.0 |
| 21Q2 (10) | 150.43 | -0.38 | 15.63 | 5.13 | -1.35 | 8.69 | 6.53 | -7.24 | 13.17 | 0.53 | 6.0 | 3.92 | 3.41 | -0.97 | -6.0 | 4.34 | -6.89 | -2.12 | 0.35 | 6.41 | -10.12 | 19604 | 0.0 | 5.0 |
| 21Q1 (9) | 151.01 | -0.05 | 28.87 | 5.2 | -3.17 | 25.6 | 7.04 | 9.32 | 23.51 | 0.5 | -19.35 | 6.38 | 3.44 | -3.11 | -2.53 | 4.66 | 9.37 | -4.16 | 0.33 | -19.31 | -17.45 | 19604 | 0.0 | -3.07 |
| 20Q4 (8) | 151.09 | -3.83 | 7.94 | 5.37 | 1.51 | 4.88 | 6.44 | 14.59 | 10.27 | 0.62 | -3.12 | 10.71 | 3.55 | 5.56 | -2.83 | 4.26 | 19.16 | 2.17 | 0.41 | 0.73 | 2.57 | 19604 | 5.0 | -3.07 |
| 20Q3 (7) | 157.11 | 20.76 | 3.98 | 5.29 | 12.08 | 0.38 | 5.62 | -2.6 | -11.08 | 0.64 | 25.49 | 18.52 | 3.37 | -7.19 | -3.47 | 3.58 | -19.34 | -14.48 | 0.41 | 3.92 | 13.98 | 18670 | 0.0 | -7.69 |
| 20Q2 (6) | 130.1 | 11.03 | -2.06 | 4.72 | 14.01 | -2.48 | 5.77 | 1.23 | 22.51 | 0.51 | 8.51 | 2.0 | 3.63 | 2.69 | -0.43 | 4.44 | -8.82 | 25.09 | 0.39 | -2.27 | 4.15 | 18670 | -7.69 | -7.69 |
| 20Q1 (5) | 117.18 | -16.29 | -2.84 | 4.14 | -19.14 | -9.41 | 5.7 | -2.4 | 7.34 | 0.47 | -16.07 | 2.17 | 3.53 | -3.41 | -6.77 | 4.86 | 16.59 | 10.48 | 0.40 | 0.26 | 5.16 | 20225 | 0.0 | 0.0 |
| 19Q4 (4) | 139.98 | -7.35 | 0.0 | 5.12 | -2.85 | 0.0 | 5.84 | -7.59 | 0.0 | 0.56 | 3.7 | 0.0 | 3.66 | 4.86 | 0.0 | 4.17 | -0.26 | 0.0 | 0.40 | 11.93 | 0.0 | 20225 | 0.0 | 0.0 |
| 19Q3 (3) | 151.09 | 13.74 | 0.0 | 5.27 | 8.88 | 0.0 | 6.32 | 34.18 | 0.0 | 0.54 | 8.0 | 0.0 | 3.49 | -4.27 | 0.0 | 4.18 | 17.97 | 0.0 | 0.36 | -5.05 | 0.0 | 20225 | 0.0 | 0.0 |
| 19Q2 (2) | 132.84 | 10.15 | 0.0 | 4.84 | 5.91 | 0.0 | 4.71 | -11.3 | 0.0 | 0.5 | 8.7 | 0.0 | 3.64 | -3.85 | 0.0 | 3.55 | -19.47 | 0.0 | 0.38 | -1.32 | 0.0 | 20225 | 0.0 | 0.0 |
| 19Q1 (1) | 120.6 | 0.0 | 0.0 | 4.57 | 0.0 | 0.0 | 5.31 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 20225 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 588.62 | -10.52 | 20.55 | -1.15 | 24.76 | -11.03 | 2.5 | 4.17 | 3.49 | 10.47 | 4.21 | -0.57 | 0.42 | 16.42 | 19193 | 0.0 |
| 2022 (9) | 657.84 | 4.42 | 20.79 | -5.8 | 27.83 | -2.35 | 2.4 | 13.74 | 3.16 | -9.79 | 4.23 | -6.48 | 0.36 | 8.93 | 19193 | -18.41 |
| 2021 (8) | 630.0 | 13.42 | 22.07 | 13.12 | 28.5 | 21.17 | 2.11 | -5.8 | 3.50 | -0.26 | 4.52 | 6.84 | 0.33 | -16.95 | 23525 | 20.0 |
| 2020 (7) | 555.48 | 2.01 | 19.51 | -1.41 | 23.52 | 6.04 | 2.24 | 9.27 | 3.51 | -3.36 | 4.23 | 3.95 | 0.40 | 7.11 | 19604 | 5.0 |
| 2019 (6) | 544.51 | 4.5 | 19.79 | -2.56 | 22.18 | 4.87 | 2.05 | 12.02 | 3.63 | -6.76 | 4.07 | 0.35 | 0.38 | 7.2 | 18670 | -7.69 |
| 2018 (5) | 521.06 | 13.72 | 20.31 | 19.05 | 21.15 | 20.93 | 1.83 | 8.28 | 3.90 | 4.69 | 4.06 | 6.34 | 0.35 | -4.78 | 20225 | -0.07 |
| 2017 (4) | 458.19 | 5.3 | 17.06 | -3.01 | 17.49 | -0.29 | 1.69 | 2.42 | 3.72 | -7.89 | 3.82 | -5.3 | 0.37 | -2.73 | 20239 | 12.11 |
| 2016 (3) | 435.13 | 0.3 | 17.59 | 1.97 | 17.54 | -14.73 | 1.65 | 9.27 | 4.04 | 1.67 | 4.03 | -14.98 | 0.38 | 8.95 | 18053 | 0.53 |
| 2015 (2) | 433.83 | 2.24 | 17.25 | -9.21 | 20.57 | 7.58 | 1.51 | 2.03 | 3.98 | -11.2 | 4.74 | 5.23 | 0.35 | -0.21 | 17958 | -3.36 |
| 2014 (1) | 424.33 | 4.07 | 19.0 | 29.16 | 19.12 | 32.96 | 1.48 | 27.59 | 4.48 | 0 | 4.51 | 0 | 0.35 | 0 | 18582 | -5.21 |
