玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.757.18-0.8920.3314.02-1.8816.27-30.381.1813.42-30.79-8.833.46-34.59-4.162.24-30.86-1.750.160.06.6727.11-19.0-0.1158.520.12-1.07124.8563.67-3.01-25.05-205.6213.422.851.783.07
23Q3 (19)35.222.68-7.3417.8321.79-15.0123.3714.22-23.4319.3911.82-21.945.2949.01-27.243.2444.0-22.120.1623.08-5.8833.470.0-16.758.45-22.67-11.2476.286.5810.9323.72-16.57-24.0622.45-12.033.94
23Q2 (18)34.30-0.64-12.7914.64-2.59-35.7620.4633.9-30.2717.3438.94-27.483.5556.39-47.952.2548.03-44.030.138.33-23.5333.4713.11-13.3475.5950.82-14.1371.57-27.18-7.8828.431563.027.4325.52-2.8225.78
23Q1 (17)34.52-9.37-7.415.03-27.46-27.5715.28-4.98-39.4412.48-15.22-40.122.27-37.12-56.011.52-33.33-53.370.12-20.0-20.029.599.03-14.9250.12-15.27-13.2198.29-23.6419.511.71105.91-90.3726.2618.4511.74
22Q4 (16)38.090.214.320.72-1.240.8316.08-47.31-28.4714.72-40.74-25.173.61-50.34-35.992.28-45.19-34.10.15-11.76-11.7627.14-32.45-12.2359.15-10.17-6.17128.7287.1840.93-28.93-192.62-438.922.172.644.08
22Q3 (15)38.01-3.36-0.6520.98-7.94-14.4730.524.0215.4724.843.8916.027.276.6-9.694.163.48-11.680.170.0-22.7340.184.0421.0265.85-25.2-3.4768.77-11.49-25.9731.2340.0334.0521.606.4612.27
22Q2 (14)39.335.57.6422.799.83-4.8429.3416.2918.5523.9114.7312.786.8232.17-23.284.0223.31-23.140.1713.33-29.1738.6211.0424.6688.0352.4312.6377.69-5.54-19.7722.3125.64584.5520.29-13.6628.34
22Q1 (13)37.282.083.1320.750.97-3.425.2312.2310.8520.845.959.175.16-8.51-17.833.26-5.78-13.30.15-11.76-25.034.7812.4814.2657.75-8.39-10.4182.24-9.96-12.7817.76108.04211.3523.5010.3316.28
21Q4 (12)36.52-4.5521.0520.55-16.2337.6422.48-14.9549.4719.67-8.1365.295.64-29.9436.233.46-26.5443.570.17-22.73-15.030.92-6.8737.6763.04-7.59-12.3891.34-1.68-8.18.5418.62937.0121.3010.7113.84
21Q3 (11)38.264.7124.9124.532.4253.3126.436.7962.0521.410.9960.628.05-9.4567.014.71-9.9469.420.22-8.334.7633.207.1742.068.22-12.72-11.1592.90-4.07-5.257.20120.8268.4119.2421.74.23
21Q2 (10)36.541.0822.1723.9511.569.524.758.7451.5621.2011.0545.018.8941.56109.185.2339.198.860.2420.033.3330.981.7726.3578.1621.257.2396.832.6911.753.26-42.86-76.0215.81-21.770
21Q1 (9)36.1519.8221.3921.4843.8767.2922.7651.3364.3319.0960.4259.886.2851.69115.813.7656.0295.830.200.025.030.4435.5330.9264.46-10.4118.9194.30-5.121.815.70592.9-22.7520.218.02-10.14
20Q4 (8)30.17-1.519.5314.93-6.6964.7915.04-7.7943.9211.90-10.7329.914.14-14.1159.852.41-13.3140.120.20-4.7611.1122.46-3.9317.2871.95-6.2933.9999.381.3614.740.82-57.86-93.8518.711.350
20Q3 (7)30.632.4124.5616.0013.2376.0216.31-0.1250.7413.33-8.8238.134.8213.4174.642.785.750.270.2116.6710.5323.38-4.6523.3876.785.3441.1498.0513.1516.681.95-85.63-87.7718.4600.6
20Q2 (6)29.910.4427.614.1310.05106.5816.3317.9197.2214.6222.45108.264.2546.05170.72.6336.98134.820.1812.520.024.525.4635.172.8934.4643.4886.65-6.444.8913.5984.11-21.840.00-100.0-100.0
20Q1 (5)29.7817.9942.3512.8441.72260.6713.8532.54160.3411.9430.35149.272.9112.36230.681.9211.63190.910.16-11.1123.0823.2521.4136.254.210.9542.2192.626.9337.337.38-44.85-78.1122.490-1.36
19Q4 (4)25.242.640.09.06-0.330.010.45-3.420.09.16-5.080.02.59-6.160.01.72-7.030.00.18-5.260.019.151.060.053.70-1.290.086.613.070.013.39-16.180.00.00-100.00.0
19Q3 (3)24.594.910.09.0932.890.010.8230.680.09.6537.460.02.7675.80.01.8565.180.00.1926.670.018.954.410.054.407.090.084.031.720.015.97-8.170.018.35-14.410.0
19Q2 (2)23.4412.050.06.8492.130.08.2855.640.07.0246.560.01.5778.410.01.1269.70.00.1515.380.018.156.330.050.8033.260.082.6122.490.017.39-48.430.021.44-5.960.0
19Q1 (1)20.920.00.03.560.00.05.320.00.04.790.00.00.880.00.00.660.00.00.130.00.017.070.00.038.120.00.067.440.00.033.720.00.022.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.57-6.8817.23-19.311.1519.819.02-25.7315.79-25.8714.08-36.699.10-34.950.56-13.8530.87-12.9758.52-1.0790.608.719.40-43.560.27-0.3924.0610.16
2022 (9)38.203.4921.35-6.329.3136.3325.615.6121.304.1622.24-20.0313.99-16.920.65-20.7335.4712.7859.15-6.1783.34-11.3416.66177.470.278.8321.8415.31
2021 (8)36.9122.3422.7955.676.83-10.5124.2556.7620.4558.0427.8178.516.8474.510.8210.8131.4534.6963.04-12.3894.00-0.726.0012.770.25-1.1918.94-3.07
2020 (7)30.1726.7114.6495.27.63-15.3515.4770.5612.9462.3615.58102.349.6581.390.7413.8523.3526.6371.9533.9994.6814.65.32-69.140.2520.7919.54-4.12
2019 (6)23.816.257.5014.689.01-9.689.070.897.970.897.707.095.324.520.653.1718.44-4.2153.7023.3182.6113.6117.25-36.760.2119.5920.38-0.97
2018 (5)22.41-9.966.54-28.379.988.478.99-26.557.90-27.057.19-28.395.09-25.80.631.6119.25-11.4143.55-5.8472.71-2.5327.297.440.18193.4120.586.3
2017 (4)24.89-6.089.13-21.029.20-3.212.24-1.0510.832.9510.041.626.860.590.62-1.5921.73-2.2546.25-10.8274.60-20.1725.40288.090.06019.3611.46
2016 (3)26.509.8711.5617.969.51-9.8512.375.3710.523.859.883.356.822.250.630.022.23-2.5451.8615.0493.4611.986.54-60.230.00017.374.39
2015 (2)24.12-1.439.80-7.0210.548.3511.74-2.4110.13-3.069.56-17.36.67-14.160.63-12.522.811.4745.08-15.1883.46-4.7416.4532.780.00016.646.46
2014 (1)24.47010.5409.734.3912.03010.45011.5607.7700.72-1.3722.484.8553.15-5.0287.61-2.1712.3918.550.00015.6311.17

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