玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)30.4-1.491.11.190.0-4.031.61-1.835.232.5-1.571.633.911.51-5.075.30-0.344.098.22-0.090.5233480.00.0
23Q3 (19)30.8627.21-10.081.1912.26-8.461.6418.84-1.82.549.01-11.53.86-11.751.85.31-6.589.218.23-14.3-1.5833480.0-6.32
23Q2 (18)24.265.57-30.961.062.91-24.291.385.34-22.032.338.88-11.744.37-2.529.675.69-0.2112.939.603.1327.8433480.0-6.32
23Q1 (17)22.98-23.58-28.571.03-16.94-23.131.31-14.38-16.032.14-13.01-11.574.488.697.615.7012.0417.569.3113.8323.7933480.0-6.32
22Q4 (16)30.07-12.38-13.841.24-4.62-18.951.53-8.38-9.472.46-14.294.684.128.87-5.945.094.575.078.18-2.1721.53348-6.32-6.32
22Q3 (15)34.32-2.33-16.351.3-7.14-10.961.67-5.653.732.878.7112.113.79-4.926.454.87-3.424.018.3611.3134.0335740.012.64
22Q2 (14)35.149.23-19.051.44.48-4.111.7713.466.632.649.0912.823.98-4.3518.465.043.8731.727.51-0.1339.3735740.012.64
22Q1 (13)32.17-7.82-2.841.34-12.42-2.191.56-7.6920.932.422.9810.04.17-4.990.674.850.1424.467.5211.7213.2135740.012.64
21Q4 (12)34.9-14.947.951.534.799.291.694.9722.462.35-8.29.814.3823.21.244.8423.4113.456.737.921.73357412.6412.64
21Q3 (11)41.03-5.4830.671.460.08.961.61-3.0129.842.569.426.733.565.8-16.623.922.61-0.646.2415.75-3.0131730.014.1
21Q2 (10)43.4131.1171.991.466.5728.071.6628.6866.02.346.3627.173.36-18.72-25.543.82-1.85-3.485.39-18.87-26.0631730.014.1
21Q1 (9)33.112.4153.931.37-2.1429.251.29-6.5244.942.22.829.414.14-4.45-16.043.90-8.72-5.846.640.38-15.9331730.010.94
20Q4 (8)32.332.9632.831.44.4830.841.3811.2923.212.145.9422.294.331.47-1.494.278.09-7.246.622.89-7.94317314.110.94
20Q3 (7)31.424.4129.321.3417.549.841.2424.033.332.029.7825.474.27-5.52-15.073.95-0.333.16.43-11.75-2.9827810.0-2.76
20Q2 (6)25.2417.3429.771.147.554.591.012.3623.461.848.2438.354.52-8.35-19.43.96-4.25-4.867.29-7.766.612781-2.76-2.76
20Q1 (5)21.51-11.6332.531.06-0.9311.580.89-20.5423.611.7-2.8649.124.9312.1-15.814.14-10.08-6.737.909.9212.5228600.00.0
19Q4 (4)24.340.250.01.07-12.30.01.1220.430.01.758.70.04.40-12.510.04.6020.130.07.198.430.028600.00.0
19Q3 (3)24.2824.830.01.2211.930.00.9314.810.01.6121.050.05.02-10.340.03.83-8.030.06.63-3.030.028600.00.0
19Q2 (2)19.4519.840.01.0914.740.00.8112.50.01.3316.670.05.60-4.260.04.16-6.120.06.84-2.650.028600.00.0
19Q1 (1)16.230.00.00.950.00.00.720.00.01.140.00.05.850.00.04.440.00.07.020.00.028600.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)108.5-17.624.47-15.185.94-9.049.5-8.574.122.965.4710.428.7610.9833480.0
2022 (9)131.7-13.615.27-9.456.534.4810.399.954.004.824.9620.947.8927.273348-6.32
2021 (8)152.4537.995.8217.586.2538.589.4522.893.82-14.794.100.436.20-10.94357412.64
2020 (7)110.4831.044.9514.324.5125.637.6931.94.48-12.764.08-4.136.960.66317314.1
2019 (6)84.313.374.33-2.043.598.135.8312.125.14-5.234.264.616.918.462781-2.76
2018 (5)81.56-7.134.42-5.153.32-12.175.2-3.75.422.134.07-5.436.383.692860-1.55
2017 (4)87.82-8.874.66-8.453.78-3.575.40.195.310.474.305.826.159.9429053.94
2016 (3)96.374.05.092.213.924.815.3918.25.28-1.734.070.785.5913.65279510.34
2015 (2)92.66-2.734.98-3.683.740.04.564.595.37-0.974.042.814.927.522533-6.15
2014 (1)95.260.235.179.33.7410.04.361.45.4303.9304.580269910.48

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