玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)278.6610.44-3.681.04-14.05-2.85.94-1.0-2.6241.34-0.48-5.230.37-22.180.912.13-10.361.114.84-9.89-1.6134720.06.73
24Q2 (19)252.313.29-16.731.219.0110.06.00.33-1.6441.54-0.72-5.090.485.5432.12.38-2.8618.1216.46-3.8813.9734720.06.73
24Q1 (18)244.28-10.041.591.1126.1429.075.981.187.1741.84-2.2210.860.4540.2127.052.4512.485.4917.138.699.1334720.06.73
23Q4 (17)271.54-6.1421.120.88-17.7611.395.91-3.117.2642.79-1.931.620.32-12.38-8.032.183.22-11.4415.764.518.6734726.736.73
23Q3 (16)289.3-4.5247.871.07-2.7321.596.10.016.1943.62-0.3425.490.371.88-17.772.114.73-21.4315.084.37-15.1432530.07.4
23Q2 (15)302.9926.0-3.691.127.910.926.19.32-6.5843.7715.983.330.361.514.792.01-13.24-3.014.45-7.967.2932530.07.4
23Q1 (14)240.467.25-34.140.868.86-18.875.581.27-19.2537.7416.09-15.130.361.523.192.32-5.5822.6215.698.2428.8632530.07.4
22Q4 (13)224.214.6-38.650.79-10.23-23.35.514.95-14.7132.51-6.47-29.370.35-21.6625.012.46-8.4239.0214.50-18.3915.1232537.47.4
22Q3 (12)195.64-37.82-48.980.88-19.27-22.815.25-19.6-20.3334.76-17.94-13.60.4529.8351.32.6829.2956.1517.7731.9669.3530290.05.8
22Q2 (11)314.61-13.83-7.771.092.83-25.856.53-5.50.3142.36-4.74-3.220.3519.34-19.62.089.678.7613.4610.554.9330290.05.8
22Q1 (10)365.12-0.0838.481.062.91-6.196.916.9717.9244.47-3.3923.630.293.0-32.261.897.05-14.8512.18-3.31-10.7230290.05.8
21Q4 (9)365.42-4.762.751.03-9.654.046.46-1.9732.3846.0314.4243.710.28-5.19-36.071.772.87-18.6612.6020.07-11.730295.85.8
21Q3 (8)383.4612.4274.291.14-22.4516.336.591.2347.4340.23-8.0945.130.30-31.01-33.261.72-9.95-15.4110.49-18.24-16.7328630.07.92
21Q2 (7)341.1129.3783.291.4730.0965.176.5111.0958.7843.7721.6870.580.430.56-9.891.91-14.13-13.3712.83-5.94-6.9428630.07.92
21Q1 (6)263.6717.4356.11.1314.1452.75.8620.0846.535.9712.346.640.43-2.8-2.182.222.26-6.1513.64-4.37-6.0628630.014.02
20Q4 (5)224.532.0535.860.991.0217.864.889.1729.4432.0315.5532.030.44-1.01-13.252.176.97-4.7314.2713.22-2.8228637.9214.02
20Q3 (4)220.0118.220.00.9810.110.04.479.020.027.728.030.00.45-6.860.02.03-7.780.012.60-8.620.026530.00.0
20Q2 (3)186.110.180.00.8920.270.04.12.50.025.664.610.00.489.160.02.20-6.970.013.79-5.060.026535.660.0
20Q1 (2)168.912.210.00.74-11.90.04.06.10.024.531.110.00.44-13.810.02.373.810.014.52-1.070.025110.00.0
19Q4 (1)165.260.00.00.840.00.03.770.00.024.260.00.00.510.00.02.280.00.014.680.00.025110.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1104.290.433.891.8323.7-2.07167.918.960.351.42.15-2.4815.218.532530.0
2022 (9)1099.57-18.773.82-19.7524.2-4.76154.1-7.170.35-1.22.2017.2514.0114.2832537.4
2021 (8)1353.6669.34.7631.8625.4145.62166.0151.00.35-22.121.88-13.9912.26-10.8130295.8
2020 (7)799.5624.213.618.0817.4514.73109.9423.50.45-12.982.18-7.6313.75-0.5728637.92
2019 (6)643.7217.393.347.7415.2112.7589.0215.00.52-8.222.36-3.9613.83-2.0426535.66
2018 (5)548.3416.483.158.9713.4917.7177.4119.850.5736.482.461.0614.122.8925112.62
2017 (4)470.743.121.95-10.9611.467.8164.597.290.41-13.652.434.5513.724.0524471.87
2016 (3)456.51-10.262.19-11.6910.63-5.9360.2-1.840.48-1.62.334.8313.199.3824025.68
2015 (2)508.7-5.912.48-25.311.3-5.6861.333.060.49-20.612.220.2512.069.54227310.23
2014 (1)540.6730.443.3226.2411.9819.9259.5124.010.6102.22011.010206211.1

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