- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 271.54 | -6.14 | 21.12 | 0.88 | -17.76 | 11.39 | 5.91 | -3.11 | 7.26 | 42.79 | -1.9 | 31.62 | 0.32 | -12.38 | -8.03 | 2.18 | 3.22 | -11.44 | 15.76 | 4.51 | 8.67 | 3253 | 0.0 | 0.0 |
| 23Q3 (19) | 289.3 | -4.52 | 47.87 | 1.07 | -2.73 | 21.59 | 6.1 | 0.0 | 16.19 | 43.62 | -0.34 | 25.49 | 0.37 | 1.88 | -17.77 | 2.11 | 4.73 | -21.43 | 15.08 | 4.37 | -15.14 | 3253 | 0.0 | 7.4 |
| 23Q2 (18) | 302.99 | 26.0 | -3.69 | 1.1 | 27.91 | 0.92 | 6.1 | 9.32 | -6.58 | 43.77 | 15.98 | 3.33 | 0.36 | 1.51 | 4.79 | 2.01 | -13.24 | -3.0 | 14.45 | -7.96 | 7.29 | 3253 | 0.0 | 7.4 |
| 23Q1 (17) | 240.46 | 7.25 | -34.14 | 0.86 | 8.86 | -18.87 | 5.58 | 1.27 | -19.25 | 37.74 | 16.09 | -15.13 | 0.36 | 1.5 | 23.19 | 2.32 | -5.58 | 22.62 | 15.69 | 8.24 | 28.86 | 3253 | 0.0 | 7.4 |
| 22Q4 (16) | 224.2 | 14.6 | -38.65 | 0.79 | -10.23 | -23.3 | 5.51 | 4.95 | -14.71 | 32.51 | -6.47 | -29.37 | 0.35 | -21.66 | 25.01 | 2.46 | -8.42 | 39.02 | 14.50 | -18.39 | 15.12 | 3253 | 7.4 | 7.4 |
| 22Q3 (15) | 195.64 | -37.82 | -48.98 | 0.88 | -19.27 | -22.81 | 5.25 | -19.6 | -20.33 | 34.76 | -17.94 | -13.6 | 0.45 | 29.83 | 51.3 | 2.68 | 29.29 | 56.15 | 17.77 | 31.96 | 69.35 | 3029 | 0.0 | 5.8 |
| 22Q2 (14) | 314.61 | -13.83 | -7.77 | 1.09 | 2.83 | -25.85 | 6.53 | -5.5 | 0.31 | 42.36 | -4.74 | -3.22 | 0.35 | 19.34 | -19.6 | 2.08 | 9.67 | 8.76 | 13.46 | 10.55 | 4.93 | 3029 | 0.0 | 5.8 |
| 22Q1 (13) | 365.12 | -0.08 | 38.48 | 1.06 | 2.91 | -6.19 | 6.91 | 6.97 | 17.92 | 44.47 | -3.39 | 23.63 | 0.29 | 3.0 | -32.26 | 1.89 | 7.05 | -14.85 | 12.18 | -3.31 | -10.72 | 3029 | 0.0 | 5.8 |
| 21Q4 (12) | 365.42 | -4.7 | 62.75 | 1.03 | -9.65 | 4.04 | 6.46 | -1.97 | 32.38 | 46.03 | 14.42 | 43.71 | 0.28 | -5.19 | -36.07 | 1.77 | 2.87 | -18.66 | 12.60 | 20.07 | -11.7 | 3029 | 5.8 | 5.8 |
| 21Q3 (11) | 383.46 | 12.42 | 74.29 | 1.14 | -22.45 | 16.33 | 6.59 | 1.23 | 47.43 | 40.23 | -8.09 | 45.13 | 0.30 | -31.01 | -33.26 | 1.72 | -9.95 | -15.41 | 10.49 | -18.24 | -16.73 | 2863 | 0.0 | 7.92 |
| 21Q2 (10) | 341.11 | 29.37 | 83.29 | 1.47 | 30.09 | 65.17 | 6.51 | 11.09 | 58.78 | 43.77 | 21.68 | 70.58 | 0.43 | 0.56 | -9.89 | 1.91 | -14.13 | -13.37 | 12.83 | -5.94 | -6.94 | 2863 | 0.0 | 7.92 |
| 21Q1 (9) | 263.67 | 17.43 | 56.1 | 1.13 | 14.14 | 52.7 | 5.86 | 20.08 | 46.5 | 35.97 | 12.3 | 46.64 | 0.43 | -2.8 | -2.18 | 2.22 | 2.26 | -6.15 | 13.64 | -4.37 | -6.06 | 2863 | 0.0 | 14.02 |
| 20Q4 (8) | 224.53 | 2.05 | 35.86 | 0.99 | 1.02 | 17.86 | 4.88 | 9.17 | 29.44 | 32.03 | 15.55 | 32.03 | 0.44 | -1.01 | -13.25 | 2.17 | 6.97 | -4.73 | 14.27 | 13.22 | -2.82 | 2863 | 7.92 | 14.02 |
| 20Q3 (7) | 220.01 | 18.22 | 32.58 | 0.98 | 10.11 | 4.26 | 4.47 | 9.02 | 16.71 | 27.72 | 8.03 | 24.19 | 0.45 | -6.86 | -21.36 | 2.03 | -7.78 | -11.97 | 12.60 | -8.62 | -6.32 | 2653 | 0.0 | 5.66 |
| 20Q2 (6) | 186.1 | 10.18 | 14.14 | 0.89 | 20.27 | 11.25 | 4.1 | 2.5 | 5.13 | 25.66 | 4.61 | 16.96 | 0.48 | 9.16 | -2.53 | 2.20 | -6.97 | -7.89 | 13.79 | -5.06 | 2.47 | 2653 | 5.66 | 5.66 |
| 20Q1 (5) | 168.91 | 2.21 | 13.01 | 0.74 | -11.9 | -2.63 | 4.0 | 6.1 | 7.53 | 24.53 | 1.11 | 19.66 | 0.44 | -13.81 | -13.84 | 2.37 | 3.81 | -4.85 | 14.52 | -1.07 | 5.88 | 2511 | 0.0 | 0.0 |
| 19Q4 (4) | 165.26 | -0.42 | 0.0 | 0.84 | -10.64 | 0.0 | 3.77 | -1.57 | 0.0 | 24.26 | 8.69 | 0.0 | 0.51 | -10.27 | 0.0 | 2.28 | -1.16 | 0.0 | 14.68 | 9.15 | 0.0 | 2511 | 0.0 | 0.0 |
| 19Q3 (3) | 165.95 | 1.78 | 0.0 | 0.94 | 17.5 | 0.0 | 3.83 | -1.79 | 0.0 | 22.32 | 1.73 | 0.0 | 0.57 | 15.45 | 0.0 | 2.31 | -3.51 | 0.0 | 13.45 | -0.05 | 0.0 | 2511 | 0.0 | 0.0 |
| 19Q2 (2) | 163.05 | 9.09 | 0.0 | 0.8 | 5.26 | 0.0 | 3.9 | 4.84 | 0.0 | 21.94 | 7.02 | 0.0 | 0.49 | -3.51 | 0.0 | 2.39 | -3.9 | 0.0 | 13.46 | -1.9 | 0.0 | 2511 | 0.0 | 0.0 |
| 19Q1 (1) | 149.46 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 3.72 | 0.0 | 0.0 | 20.5 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 2.49 | 0.0 | 0.0 | 13.72 | 0.0 | 0.0 | 2511 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1104.29 | 0.43 | 3.89 | 1.83 | 23.7 | -2.07 | 167.91 | 8.96 | 0.35 | 1.4 | 2.15 | -2.48 | 15.21 | 8.5 | 3253 | 0.0 |
| 2022 (9) | 1099.57 | -18.77 | 3.82 | -19.75 | 24.2 | -4.76 | 154.1 | -7.17 | 0.35 | -1.2 | 2.20 | 17.25 | 14.01 | 14.28 | 3253 | 7.4 |
| 2021 (8) | 1353.66 | 69.3 | 4.76 | 31.86 | 25.41 | 45.62 | 166.01 | 51.0 | 0.35 | -22.12 | 1.88 | -13.99 | 12.26 | -10.81 | 3029 | 5.8 |
| 2020 (7) | 799.56 | 24.21 | 3.61 | 8.08 | 17.45 | 14.73 | 109.94 | 23.5 | 0.45 | -12.98 | 2.18 | -7.63 | 13.75 | -0.57 | 2863 | 7.92 |
| 2019 (6) | 643.72 | 17.39 | 3.34 | 7.74 | 15.21 | 12.75 | 89.02 | 15.0 | 0.52 | -8.22 | 2.36 | -3.96 | 13.83 | -2.04 | 2653 | 5.66 |
| 2018 (5) | 548.34 | 16.48 | 3.1 | 58.97 | 13.49 | 17.71 | 77.41 | 19.85 | 0.57 | 36.48 | 2.46 | 1.06 | 14.12 | 2.89 | 2511 | 2.62 |
| 2017 (4) | 470.74 | 3.12 | 1.95 | -10.96 | 11.46 | 7.81 | 64.59 | 7.29 | 0.41 | -13.65 | 2.43 | 4.55 | 13.72 | 4.05 | 2447 | 1.87 |
| 2016 (3) | 456.51 | -10.26 | 2.19 | -11.69 | 10.63 | -5.93 | 60.2 | -1.84 | 0.48 | -1.6 | 2.33 | 4.83 | 13.19 | 9.38 | 2402 | 5.68 |
| 2015 (2) | 508.7 | -5.91 | 2.48 | -25.3 | 11.3 | -5.68 | 61.33 | 3.06 | 0.49 | -20.61 | 2.22 | 0.25 | 12.06 | 9.54 | 2273 | 10.23 |
| 2014 (1) | 540.67 | 30.44 | 3.32 | 26.24 | 11.98 | 19.92 | 59.51 | 24.01 | 0.61 | 0 | 2.22 | 0 | 11.01 | 0 | 2062 | 11.1 |
