玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.462.6414.8813.34-19.49-6.127.52-77.44-56.2310.33-60.65-25.581.70-66.14-49.11.22-64.84-47.860.12-7.69-29.4110.48-70.7-44.6141.82-2.34-6.78177.42257.14114.38-77.42-253.85-549.0321.1416.8645.59
23Q3 (19)39.429.562.5216.571.53-22.0233.3318.75.6826.2545.759.195.0239.44-29.43.4737.15-27.710.13-7.14-35.035.7717.828.5942.82-10.850.7349.68-14.34-26.3650.3220.3354.0418.096.4728.75
23Q2 (18)35.988.24-1.8516.3211.482.9728.0830.5419.4418.012.45-10.083.60-10.0-9.322.53-10.6-5.60.14-12.57.6930.3628.9718.9748.0320.77-13.2157.99-14.76-13.7941.8230.8328.7816.998.98-8.36
23Q1 (17)33.24-5.62-1.4214.643.0311.6721.5125.2-0.2817.5826.6611.694.0019.7634.682.8320.9436.060.16-5.8823.0823.5424.42-0.7239.77-11.35-3.4768.03-17.7912.0631.9785.4-18.6315.597.37-12.37
22Q4 (16)35.22-8.423.6714.21-33.1368.5617.18-45.5361.0113.88-42.2630.333.34-53.0252.512.34-51.2553.950.17-15.021.4318.92-42.5648.3944.865.531.3182.7622.685.1117.24-47.22-16.6714.523.35-13.11
22Q3 (15)38.454.8814.5721.2534.0787.7231.5434.1685.8624.0420.0278.747.1179.09166.294.8079.1160.870.2053.8542.8632.9429.0873.142.51-23.18-5.4567.460.281.3832.670.6-2.3614.05-24.22-26.67
22Q2 (14)36.668.722.3215.8520.928.6523.518.9936.6120.0327.2645.043.9733.6740.282.6828.8537.440.130.0-7.1425.527.6333.8255.3434.3219.4567.2710.79-6.1632.47-17.3414.6918.544.22-8.08
22Q1 (13)33.7218.4-7.7213.1155.52-9.4621.57102.16-3.8815.7447.79-12.82.9735.62-10.812.0836.84-10.730.13-7.140.023.7185.96-2.2341.20-6.96-5.5560.71-22.89-6.1439.2989.8810.2817.796.46-14.96
21Q4 (12)28.48-15.14-22.58.43-25.53-40.3810.67-37.12-37.7510.65-20.82-28.952.19-17.98-38.831.52-17.39-39.920.140.0-17.6512.75-33.0-31.2744.28-1.513.3178.7418.33-4.5720.69-38.1618.2816.71-12.79-9.92
21Q3 (11)33.56-6.34-6.8611.32-8.12-34.6416.97-1.39-21.1413.45-2.61-19.412.67-5.65-26.851.84-5.64-28.120.140.0-6.6719.03-0.21-17.5144.96-2.9611.766.54-7.17-17.5133.4618.1670.3819.16-5.0113.04
21Q2 (10)35.83-1.941.9312.32-14.92-26.417.21-23.31-27.1113.81-23.49-16.862.83-15.02-28.541.95-16.31-29.860.147.69-17.6519.07-21.36-23.946.336.213.5871.6810.821.0928.32-20.52-2.6720.17-3.5926.46
21Q1 (9)36.54-0.571.1614.482.441.4122.4430.92-6.4218.0520.41-10.473.33-6.9811.372.33-7.918.880.13-23.5318.1824.2530.73-7.7643.621.778.7564.69-21.651.9835.62103.67-37.5320.9212.78-6.61
20Q4 (8)36.752.06.2414.14-18.3696.1217.14-20.351002.1114.99-10.19593.093.58-1.92739.292.53-1.17732.50.1713.3330.7718.55-19.59042.866.487.9682.512.29121.5217.49-10.93-96.3818.559.44-14.95
20Q3 (7)36.032.5-4.9317.323.4614.5521.52-8.85-17.3916.690.48-12.253.65-7.83-1.352.56-7.91-3.760.15-11.767.1423.07-7.94-16.5940.25-10.023.6380.6613.7638.8619.64-32.5-53.1416.956.27-3.25
20Q2 (6)35.15-2.690.016.7463.4859.7323.61-1.549.3116.61-17.613.33.9632.4441.432.7829.9135.610.1754.5530.7725.06-4.687.1944.7311.5212.7370.9166.646.1629.09-48.99-43.515.95-28.79-8.02
20Q1 (5)36.124.428.4410.2442.02-22.8923.981362.1135.9420.16763.1640.982.99633.9313.262.14635.09.180.11-15.38-21.4326.29036.5740.111.0319.9142.56111.1-43.3957.02-88.2129.8522.402.7130.08
19Q4 (4)34.59-8.730.07.21-52.310.0-1.90-107.290.0-3.04-115.980.0-0.56-115.140.0-0.40-115.040.00.13-7.140.0-0.00-100.00.039.702.210.0-383.33-759.890.0483.331053.270.021.8124.490.0
19Q3 (3)37.907.820.015.1244.270.026.0520.60.019.0218.280.03.7032.140.02.6629.760.00.147.690.027.6618.310.038.84-2.120.058.0919.740.041.91-18.60.017.521.040.0
19Q2 (2)35.155.520.010.48-21.080.021.6022.450.016.0812.450.02.806.060.02.054.590.00.13-7.140.023.3821.450.039.6818.620.048.51-35.480.051.49107.520.017.340.70.0
19Q1 (1)33.310.00.013.280.00.017.640.00.014.300.00.02.640.00.01.960.00.00.140.00.019.250.00.033.450.00.075.190.00.024.810.00.017.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.022.115.25-8.081.8932.6323.02-3.8818.24-2.8814.30-17.210.06-16.030.55-14.0625.40-1.2441.82-6.7866.25-4.433.759.740.13-11.2917.7712.18
2022 (9)36.268.2116.5943.641.42-14.5823.9543.9318.7835.517.2756.0111.9855.180.6414.2925.7238.2144.861.3169.30-0.1430.760.490.152.0115.84-17.41
2021 (8)33.51-6.9711.55-23.11.6719.3616.64-21.5513.86-17.2511.07-20.137.72-21.30.56-5.0818.61-18.3844.283.3169.39-2.0130.614.880.15127.2319.186.08
2020 (7)36.022.2115.0228.61.40-7.9521.2129.5716.7539.2413.8650.829.8147.520.597.2722.8026.1142.867.9670.82-0.7529.181.860.06-12.6718.08-1.58
2019 (6)35.2410.511.685.131.521.9316.37-24.0712.03-17.159.19-20.236.65-18.90.55-1.7918.08-22.9739.707.771.3538.5528.65-40.930.07-0.2518.375.94
2018 (5)31.89-1.6311.11-21.981.4911.4821.5626.8214.528.3611.52-2.78.201.990.56-6.6723.4725.9836.86-22.5151.50-38.5448.50199.170.07017.3414.68
2017 (4)32.42-4.3714.24-18.541.335.1317.00-25.4413.40-25.111.84-33.38.04-31.630.60-7.6918.63-24.5447.57-0.2383.799.3116.21-30.570.00015.126.48
2016 (3)33.902.0217.4820.391.27-10.7122.806.117.894.6217.7511.9211.7628.670.6530.024.69-0.5247.68-20.6376.6513.4723.35-28.040.00014.20-12.4
2015 (2)33.234.6314.5235.071.42-15.3821.49-22.6417.10-26.4215.86-23.689.14-7.490.5028.2124.82-22.6160.07-47.7367.5574.5532.45-47.070.00016.21-2.53
2014 (1)31.76010.7501.68-25.3427.78023.24020.7809.8800.398.3332.071.1114.92-18.6138.7028.8861.30-12.480.00016.63-15.37

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