- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.51 | -11.19 | -24.72 | 1.42 | 3.65 | -4.7 | 1.64 | 22.39 | 28.12 | 1.44 | 5.11 | -18.64 | 8.60 | 16.71 | 26.59 | 9.93 | 37.81 | 70.19 | 8.72 | 18.35 | 8.06 | 1370 | 0.0 | 0.0 |
| 23Q3 (19) | 18.59 | -2.87 | -26.93 | 1.37 | 5.38 | -11.04 | 1.34 | 16.52 | 5.51 | 1.37 | 0.74 | -7.43 | 7.37 | 8.5 | 21.74 | 7.21 | 19.97 | 44.39 | 7.37 | 3.72 | 26.68 | 1370 | 0.0 | 6.78 |
| 23Q2 (18) | 19.14 | -11.14 | 16.0 | 1.3 | -2.99 | 7.44 | 1.15 | -14.81 | 12.75 | 1.36 | 4.62 | 14.29 | 6.79 | 9.18 | -7.38 | 6.01 | -4.13 | -2.81 | 7.11 | 17.73 | -1.48 | 1370 | 0.0 | 6.78 |
| 23Q1 (17) | 21.54 | -1.78 | 38.43 | 1.34 | -10.07 | 31.37 | 1.35 | 5.47 | 25.0 | 1.3 | -26.55 | 17.12 | 6.22 | -8.44 | -5.1 | 6.27 | 7.38 | -9.7 | 6.04 | -25.22 | -15.4 | 1370 | 0.0 | 6.78 |
| 22Q4 (16) | 21.93 | -13.8 | 34.46 | 1.49 | -3.25 | 52.04 | 1.28 | 0.79 | 0.79 | 1.77 | 19.59 | 75.25 | 6.79 | 12.24 | 13.08 | 5.84 | 16.92 | -25.04 | 8.07 | 38.74 | 30.34 | 1370 | 6.78 | 6.78 |
| 22Q3 (15) | 25.44 | 54.18 | 62.45 | 1.54 | 27.27 | 40.0 | 1.27 | 24.51 | 25.74 | 1.48 | 24.37 | 7.25 | 6.05 | -17.45 | -13.82 | 4.99 | -19.24 | -22.6 | 5.82 | -19.34 | -33.98 | 1283 | 0.0 | -6.49 |
| 22Q2 (14) | 16.5 | 6.04 | 1.85 | 1.21 | 18.63 | -11.03 | 1.02 | -5.56 | -2.86 | 1.19 | 7.21 | -15.0 | 7.33 | 11.87 | -12.65 | 6.18 | -10.94 | -4.62 | 7.21 | 1.1 | -16.55 | 1283 | 0.0 | -6.49 |
| 22Q1 (13) | 15.56 | -4.6 | 9.04 | 1.02 | 4.08 | -1.92 | 1.08 | -14.96 | 14.89 | 1.11 | 9.9 | -5.93 | 6.56 | 9.1 | -10.05 | 6.94 | -10.86 | 5.37 | 7.13 | 15.2 | -13.73 | 1283 | 0.0 | -6.49 |
| 21Q4 (12) | 16.31 | 4.15 | -7.75 | 0.98 | -10.91 | -18.33 | 1.27 | 25.74 | 9.48 | 1.01 | -26.81 | -38.04 | 6.01 | -14.46 | -11.47 | 7.79 | 20.73 | 18.68 | 6.19 | -29.73 | -32.83 | 1283 | -6.49 | -6.49 |
| 21Q3 (11) | 15.66 | -3.33 | 1.75 | 1.1 | -19.12 | 11.11 | 1.01 | -3.81 | 27.85 | 1.38 | -1.43 | 23.21 | 7.02 | -16.33 | 9.2 | 6.45 | -0.49 | 25.64 | 8.81 | 1.97 | 21.09 | 1372 | 0.0 | 5.05 |
| 21Q2 (10) | 16.2 | 13.52 | -0.74 | 1.36 | 30.77 | 37.37 | 1.05 | 11.7 | 19.32 | 1.4 | 18.64 | 25.0 | 8.40 | 15.19 | 38.39 | 6.48 | -1.61 | 20.2 | 8.64 | 4.51 | 25.93 | 1372 | 0.0 | 5.05 |
| 21Q1 (9) | 14.27 | -19.29 | 41.57 | 1.04 | -13.33 | 16.85 | 0.94 | -18.97 | 40.3 | 1.18 | -27.61 | 14.56 | 7.29 | 7.38 | -17.46 | 6.59 | 0.4 | -0.9 | 8.27 | -10.31 | -19.08 | 1372 | 0.0 | 0.59 |
| 20Q4 (8) | 17.68 | 14.88 | 39.1 | 1.2 | 21.21 | 2.56 | 1.16 | 46.84 | 5.45 | 1.63 | 45.54 | 29.37 | 6.79 | 5.51 | -26.27 | 6.56 | 27.82 | -24.19 | 9.22 | 26.69 | -7.0 | 1372 | 5.05 | 0.59 |
| 20Q3 (7) | 15.39 | -5.7 | 6.43 | 0.99 | 0.0 | -15.38 | 0.79 | -10.23 | -15.05 | 1.12 | 0.0 | -8.2 | 6.43 | 6.04 | -20.5 | 5.13 | -4.8 | -20.19 | 7.28 | 6.04 | -13.74 | 1306 | 0.0 | -4.25 |
| 20Q2 (6) | 16.32 | 61.9 | 16.32 | 0.99 | 11.24 | -8.33 | 0.88 | 31.34 | -3.3 | 1.12 | 8.74 | -23.29 | 6.07 | -31.3 | -21.2 | 5.39 | -18.88 | -16.87 | 6.86 | -32.84 | -34.05 | 1306 | -4.25 | -4.25 |
| 20Q1 (5) | 10.08 | -20.69 | -32.17 | 0.89 | -23.93 | -12.75 | 0.67 | -39.09 | -27.17 | 1.03 | -18.25 | -0.96 | 8.83 | -4.08 | 28.63 | 6.65 | -23.2 | 7.36 | 10.22 | 3.07 | 46.0 | 1364 | 0.0 | 0.0 |
| 19Q4 (4) | 12.71 | -12.1 | 0.0 | 1.17 | 0.0 | 0.0 | 1.1 | 18.28 | 0.0 | 1.26 | 3.28 | 0.0 | 9.21 | 13.77 | 0.0 | 8.65 | 34.57 | 0.0 | 9.91 | 17.5 | 0.0 | 1364 | 0.0 | 0.0 |
| 19Q3 (3) | 14.46 | 3.06 | 0.0 | 1.17 | 8.33 | 0.0 | 0.93 | 2.2 | 0.0 | 1.22 | -16.44 | 0.0 | 8.09 | 5.11 | 0.0 | 6.43 | -0.84 | 0.0 | 8.44 | -18.92 | 0.0 | 1364 | 0.0 | 0.0 |
| 19Q2 (2) | 14.03 | -5.59 | 0.0 | 1.08 | 5.88 | 0.0 | 0.91 | -1.09 | 0.0 | 1.46 | 40.38 | 0.0 | 7.70 | 12.15 | 0.0 | 6.49 | 4.76 | 0.0 | 10.41 | 48.69 | 0.0 | 1364 | 0.0 | 0.0 |
| 19Q1 (1) | 14.86 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 6.86 | 0.0 | 0.0 | 6.19 | 0.0 | 0.0 | 7.00 | 0.0 | 0.0 | 1364 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 75.78 | -4.58 | 5.43 | 3.04 | 5.49 | 18.06 | 5.48 | -1.26 | 7.17 | 7.99 | 7.24 | 23.74 | 7.23 | 3.48 | 1370 | 0.0 |
| 2022 (9) | 79.42 | 27.19 | 5.27 | 17.63 | 4.65 | 8.9 | 5.55 | 11.67 | 6.64 | -7.52 | 5.85 | -14.38 | 6.99 | -12.21 | 1370 | 6.78 |
| 2021 (8) | 62.44 | 4.98 | 4.48 | 10.07 | 4.27 | 22.0 | 4.97 | 1.22 | 7.17 | 4.86 | 6.84 | 16.22 | 7.96 | -3.58 | 1283 | -6.49 |
| 2020 (7) | 59.48 | 6.08 | 4.07 | -8.54 | 3.5 | -9.33 | 4.91 | -1.41 | 6.84 | -13.78 | 5.88 | -14.52 | 8.25 | -7.06 | 1372 | 5.05 |
| 2019 (6) | 56.07 | -9.36 | 4.45 | 6.46 | 3.86 | 7.22 | 4.98 | -0.99 | 7.94 | 17.45 | 6.88 | 18.29 | 8.88 | 9.23 | 1306 | -4.25 |
| 2018 (5) | 61.86 | -10.3 | 4.18 | 9.42 | 3.6 | 0.84 | 5.03 | -2.33 | 6.76 | 21.98 | 5.82 | 12.41 | 8.13 | 8.88 | 1364 | -2.71 |
| 2017 (4) | 68.96 | -9.79 | 3.82 | 5.82 | 3.57 | -2.99 | 5.15 | -2.09 | 5.54 | 17.3 | 5.18 | 7.53 | 7.47 | 8.53 | 1402 | -18.35 |
| 2016 (3) | 76.44 | 12.0 | 3.61 | -11.08 | 3.68 | -10.02 | 5.26 | 13.85 | 4.72 | -20.61 | 4.81 | -19.66 | 6.88 | 1.65 | 1717 | 2.14 |
| 2015 (2) | 68.25 | 7.13 | 4.06 | 1.0 | 4.09 | -3.31 | 4.62 | -9.94 | 5.95 | -5.72 | 5.99 | -9.74 | 6.77 | -15.93 | 1681 | -0.88 |
| 2014 (1) | 63.71 | 30.29 | 4.02 | 90.52 | 4.23 | -15.57 | 5.13 | 15.8 | 6.31 | 0 | 6.64 | 0 | 8.05 | 0 | 1696 | 4.63 |
