玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)15.3144.8424.170.030.0-25.00.6825.93-5.560000.20-30.96-39.64.44-13.06-23.940.00003120.00.0
23Q3 (19)10.5737.81-36.360.0350.0-25.00.5431.71-58.140000.288.8517.865.11-4.43-34.220.00003120.00.0
23Q2 (18)7.67-5.66-49.840.020.0-50.00.410.0-26.790000.266.0-0.335.356.045.950.00003120.00.0
23Q1 (17)8.13-34.06-36.580.02-50.0-33.330.41-43.06-14.580000.25-24.175.135.04-13.6434.690.00003120.00.0
22Q4 (16)12.33-25.77-18.830.040.033.330.72-44.1950.00000.3234.7164.265.84-24.8184.790.00003120.00.0
22Q3 (15)16.618.6323.490.040.033.331.29130.36163.270000.24-7.957.977.77112.05113.180.00003120.0-4.59
22Q2 (14)15.2919.2734.60.0433.3333.330.5616.6719.150000.2611.79-0.943.66-2.18-11.480.00003120.0-4.59
22Q1 (13)12.82-15.620.260.030.0-25.00.480.014.290000.2318.49-37.643.7418.49-4.970.00003120.0-4.59
21Q4 (12)15.1912.9446.620.030.00.00.48-2.04-5.880000.20-11.45-31.83.16-13.26-35.810.0000312-4.59-4.59
21Q3 (11)13.4518.453.540.030.00.00.494.2611.360000.22-15.54-34.873.64-11.94-27.470.00003270.03.48
21Q2 (10)11.366.5713.150.03-25.00.00.4711.96.820000.26-29.62-11.624.145.01-5.590.00003270.03.48
21Q1 (9)10.662.935.620.0433.3333.330.42-17.65-2.330000.3829.58-1.693.94-19.96-27.980.00003270.01.24
20Q4 (8)10.3618.265.710.030.0-25.00.5115.916.250000.29-15.44-29.054.92-1.990.510.00003273.481.24
20Q3 (7)8.76-12.75-1.90.030.00.00.440.0-8.330000.3414.611.945.0214.61-6.550.00003160.0-2.17
20Q2 (6)10.0427.7441.410.030.0-25.00.442.33-6.380000.30-21.71-46.964.38-19.89-33.80.0000316-2.17-2.17
20Q1 (5)7.86-19.823.780.03-25.0-25.00.43-10.42-4.440000.38-6.49-39.415.4711.69-22.80.00003230.00.0
19Q4 (4)9.89.740.00.0433.330.00.480.00.0000.00.4121.50.04.90-8.880.00.0000.03230.00.0
19Q3 (3)8.9325.770.00.03-25.00.00.482.130.0000.00.34-40.370.05.38-18.80.00.0000.03230.00.0
19Q2 (2)7.111.810.00.040.00.00.474.440.0000.00.56-10.560.06.62-6.590.00.0000.03230.00.0
19Q1 (1)6.350.00.00.040.00.00.450.00.000.00.00.630.00.07.090.00.00.000.00.03230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)41.68-26.940.1-28.572.04-32.89000.24-2.234.89-8.150.0003120.0
2022 (9)57.0512.590.147.693.0463.44000.25-4.355.3345.160.0003120.0
2021 (8)50.6736.870.138.331.862.2000.26-20.853.67-25.330.000312-4.59
2020 (7)37.0215.080.12-20.01.82-3.19000.32-30.484.92-15.870.0003273.48
2019 (6)32.1718.140.157.141.885.03000.47-9.315.84-11.10.000316-2.17
2018 (5)27.232.290.14-6.671.790.56000.51-8.766.57-1.690.0003233.53
2017 (4)26.62-6.10.15-11.761.78-6.81000.56-6.036.69-0.750.000312-3.41
2016 (3)28.353.50.17-5.561.910.53000.60-8.756.74-2.880.000323-3.0
2015 (2)27.3913.510.1812.51.98.57000.66-0.896.94-4.350.0003336.05
2014 (1)24.133.210.16-11.111.75-15.05000.6607.2500.000314-10.03

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