玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)45.496.245.1541.745.754.7727.16114.0355.8221.47110.4954.464.04120.7764.91.0559.0941.890.030.00.066.7321.799.02464.52-2.67-6.2153.69-50.61-32.75-53.6974.5758.2311.83-3.826.77
23Q3 (19)42.82-2.4834.8239.47-3.2138.4412.69-21.13-8.7110.20-22.84-23.711.83-23.11-8.960.66-12.01.540.030.050.054.79-4.89-16.06477.27-2.16-5.51311.1922.851.63-211.13-37.62-100.7812.30-2.92-6.46
23Q2 (18)43.91-4.42771.2340.78-4.838056.016.09-25.82546.1813.22-24.5217.032.38-23.47466.670.75-12.79108.330.030.050.057.61-8.74-24.88487.831.35-6.3253.4128.261174.72-153.41-57.23-292.9212.67-0.55-33.77
23Q1 (17)45.946.250.7242.857.5658.021.6924.44178.0817.5125.97181.963.1126.94279.270.8616.22115.00.030.050.063.133.143.61481.32-2.81-8.67197.57-13.55-43.11-97.5724.0960.5712.7414.98-16.57
22Q4 (16)43.2636.2131.6939.8439.7434.5917.4325.450.1313.903.9648.192.4521.8982.840.7413.8554.170.0350.050.061.21-6.22-4.0495.24-1.96-6.79228.5411.36-10.38-128.54-22.2517.0711.08-15.74-4.97
22Q3 (15)31.76530.16183.8928.515602.0164.9313.90458.23-34.8613.37220.62-26.52.01378.5759.520.6580.5641.30.020.0100.065.27-14.89-49.9505.12-2.98-9.51205.22932.34199.67-105.15-232.24-134.3713.15-31.26-51.73
22Q2 (14)5.04-83.46185.860.50-98.16104.442.49-68.08-84.84.17-32.85-48.390.42-48.78-41.670.36-10.0-5.260.020.0100.076.6925.87-21.93520.64-1.21-4.319.88-94.28128.8779.52132.14-52.9119.1325.28-12.05
22Q1 (13)30.48-7.21-13.0427.12-8.38-15.677.80-32.82-33.846.21-33.8-55.420.82-38.81-57.730.40-16.67-31.030.020.00.060.93-4.44-1.95527.00-0.825.23347.2936.1927.29-247.44-59.64-43.1715.2730.9612.94
21Q4 (12)32.85186.77-20.9829.60167.41-22.7211.61-45.6-45.189.38-48.43-57.961.346.35-64.080.484.35-44.830.02100.0-33.3363.76-51.06-1.19531.34-4.814.17255.00223.8540.98-155.00-150.67-91.7411.66-57.20.09
21Q3 (11)-37.86-544.97-206.65-43.91-289.62-234.8221.3430.2838.318.19125.1210.981.2675.0-50.780.4621.05-31.340.010.0-50.0130.2732.62105.86558.182.66.02-205.90-198.97-197.58305.9081.15375.4327.2425.24118.27
21Q2 (10)-5.87-116.75-135.13-11.27-135.04-186.8316.3838.93334.488.08-42.040.520.72-62.8914.290.38-34.485.560.01-50.0-50.098.2358.0842.09544.058.63-2.59-68.87-125.24-120.03168.87197.71169.2421.7560.8734.26
21Q1 (9)35.05-15.682.3732.16-16.032.3611.79-44.334.1513.93-37.5618.351.94-47.9922.780.58-33.335.450.02-33.330.062.14-3.7-4.33500.82-1.81-0.38272.8350.84-1.79-172.83-113.82.7513.5216.051.12
20Q4 (8)41.5717.1-7.2938.3017.59-8.521.1837.2745.0722.3136.1246.783.7345.741.290.8729.8520.830.0350.00.064.531.9813.53510.05-3.12-2.54180.88-14.28-36.92-80.8427.2156.7311.65-6.657.67
20Q3 (7)35.50112.45-20.7132.57150.92-23.0615.43309.28-0.9616.39185.04-0.122.56306.35-8.90.6786.11-9.460.020.0-33.3363.28-8.466.37526.49-5.731.15211.00-38.65-22.37-111.0654.4635.3312.48-22.9619.31
20Q2 (6)16.71-51.2-64.0312.98-58.69-70.43.77-66.7-77.675.75-51.15-64.980.63-60.13-77.50.36-34.55-52.00.020.0-33.3369.136.4415.58558.5111.12.95343.9023.7932.37-243.90-37.24-52.6216.2021.1757.13
20Q1 (5)34.24-23.64-27.2331.42-24.94-29.6911.32-22.47-38.7111.77-22.57-39.491.58-40.15-51.230.55-23.61-33.730.02-33.33-33.3364.9514.275.35502.71-3.940.8277.81-3.1214.78-177.724.87-25.1213.3723.5725.89
19Q4 (4)44.840.160.041.86-1.110.014.60-6.290.015.20-7.370.02.64-6.050.00.72-2.70.00.030.00.056.84-4.450.0523.350.550.0286.755.50.0-186.81-8.770.010.823.440.0
19Q3 (3)44.77-3.620.042.33-3.470.015.58-7.70.016.41-0.060.02.810.360.00.74-1.330.00.030.00.059.49-0.540.0520.48-4.060.0271.804.610.0-171.74-7.470.010.461.450.0
19Q2 (2)46.45-1.280.043.85-1.880.016.88-8.610.016.42-15.580.02.80-13.580.00.75-9.640.00.030.00.059.81-2.980.0542.498.770.0259.817.340.0-159.81-12.510.010.31-2.920.0
19Q1 (1)47.050.00.044.690.00.018.470.00.019.450.00.03.240.00.00.830.00.00.030.00.061.650.00.0498.730.00.0242.030.00.0-142.030.00.010.620.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.5547.1341.2254.270.46-23.1119.5570.1515.7154.7811.29102.333.3156.870.1233.3360.68-6.63464.52-6.2210.84-9.33-110.84087.44-2.612.38-12.14
2022 (9)30.28102.2726.72143.350.60-17.1111.49-18.5710.15-15.065.586.492.119.90.0928.5764.99-19.1495.24-6.79232.54198.98-132.56089.784.3714.09-15.53
2021 (8)14.97-55.0710.98-63.610.7233.7514.111.8811.95-19.965.24-36.711.92-20.990.07-22.2280.3323.22531.344.1777.78-64.322.22086.02-2.816.6826.56
2020 (7)33.32-27.230.17-30.130.5427.413.85-15.3914.93-11.398.28-27.372.43-19.270.09-18.1865.199.71510.05-2.54217.88-17.41-117.86088.490.4913.1824.93
2019 (6)45.772.2343.182.420.43436.416.371.6816.85-28.4511.40-29.413.01-17.760.1110.059.42-2.61523.35-0.1263.820.76-163.82088.06-4.9510.551.83
2018 (5)44.773.3242.163.130.08-6.9416.107.9123.5591.6216.1587.573.6642.970.100.061.01-4.84523.88-12.44261.83-4.46-161.83092.65010.361.97
2017 (4)43.3320.2340.8821.20.094.8314.9221.212.2920.258.6125.882.5611.790.1025.064.11-10.5598.31-8.7274.04-0.02-174.0400.00010.160.69
2016 (3)36.04-12.6133.73-14.840.0827.812.31-66.0810.22-74.596.84-82.762.29-59.540.08-20.071.63-23.68655.29-11.63274.09151.13-174.1100.00010.0934.53
2015 (2)41.2423.9639.6128.270.06-21.0236.29422.9140.22179.8939.68215.925.66110.410.1025.093.8623.6741.50-26.95109.14-75.46-9.1500.0007.50-5.54
2014 (1)33.27030.8800.08-14.526.94014.37012.5602.6900.0814.2975.94-0.371015.02-4.31444.825.8-344.8200.0007.94-5.02

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