- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 34.24 | 11.93 | 43.68 | 0.01 | 0.0 | 0.0 | 0.7 | 1.45 | 16.67 | 0 | 0 | 0 | 0.03 | -10.66 | -30.4 | 2.04 | -9.37 | -18.8 | 0.00 | 0 | 0 | 1194 | 0.0 | 0.0 |
23Q3 (19) | 30.59 | 13.46 | 47.14 | 0.01 | 0.0 | 0.0 | 0.69 | 18.97 | 23.21 | 0 | 0 | 0 | 0.03 | -11.87 | -32.04 | 2.26 | 4.85 | -16.26 | 0.00 | 0 | 0 | 1194 | 0.0 | 7.66 |
23Q2 (18) | 26.96 | 28.56 | 29.12 | 0.01 | 0.0 | 0.0 | 0.58 | -12.12 | 16.0 | 0 | 0 | 0 | 0.04 | -22.22 | -22.55 | 2.15 | -31.65 | -10.16 | 0.00 | 0 | 0 | 1194 | 0.0 | 7.66 |
23Q1 (17) | 20.97 | -12.0 | 10.43 | 0.01 | 0.0 | 0.0 | 0.66 | 10.0 | 57.14 | 0 | 0 | 0 | 0.05 | 13.64 | -9.44 | 3.15 | 25.0 | 42.31 | 0.00 | 0 | 0 | 1194 | 0.0 | 7.66 |
22Q4 (16) | 23.83 | 14.62 | 2.8 | 0.01 | 0.0 | 0.0 | 0.6 | 7.14 | 30.43 | 0 | 0 | 0 | 0.04 | -12.76 | -2.73 | 2.52 | -6.53 | 26.88 | 0.00 | 0 | 0 | 1194 | 7.66 | 7.66 |
22Q3 (15) | 20.79 | -0.43 | -4.59 | 0.01 | 0.0 | 0.0 | 0.56 | 12.0 | 27.27 | 0 | 0 | 0 | 0.05 | 0.43 | 4.81 | 2.69 | 12.48 | 33.39 | 0.00 | 0 | 0 | 1109 | 0.0 | 2.5 |
22Q2 (14) | 20.88 | 9.95 | 5.03 | 0.01 | 0.0 | 0.0 | 0.5 | 19.05 | 19.05 | 0 | 0 | 0 | 0.05 | -9.05 | -4.79 | 2.39 | 8.27 | 13.35 | 0.00 | 0 | 0 | 1109 | 0.0 | 2.5 |
22Q1 (13) | 18.99 | -18.08 | 25.18 | 0.01 | 0.0 | 0.0 | 0.42 | -8.7 | 7.69 | 0 | 0 | 0 | 0.05 | 22.06 | -20.12 | 2.21 | 11.45 | -13.97 | 0.00 | 0 | 0 | 1109 | 0.0 | 2.5 |
21Q4 (12) | 23.18 | 6.38 | 22.91 | 0.01 | 0.0 | 0.0 | 0.46 | 4.55 | 2.22 | 0 | 0 | 0 | 0.04 | -6.0 | -18.64 | 1.98 | -1.72 | -16.83 | 0.00 | 0 | 0 | 1109 | 2.5 | 2.5 |
21Q3 (11) | 21.79 | 9.61 | 26.61 | 0.01 | 0.0 | 0.0 | 0.44 | 4.76 | 10.0 | 0 | 0 | 0 | 0.05 | -8.77 | -21.02 | 2.02 | -4.42 | -13.12 | 0.00 | 0 | 0 | 1082 | 0.0 | -0.37 |
21Q2 (10) | 19.88 | 31.05 | 27.44 | 0.01 | 0.0 | 0.0 | 0.42 | 7.69 | 10.53 | 0 | 0 | 0 | 0.05 | -23.69 | -21.53 | 2.11 | -17.82 | -13.27 | 0.00 | 0 | 0 | 1082 | 0.0 | -0.37 |
21Q1 (9) | 15.17 | -19.57 | 22.44 | 0.01 | 0.0 | 0.0 | 0.39 | -13.33 | 14.71 | 0 | 0 | 0 | 0.07 | 24.32 | -18.33 | 2.57 | 7.75 | -6.31 | 0.00 | 0 | 0 | 1082 | 0.0 | 41.99 |
20Q4 (8) | 18.86 | 9.59 | 9.33 | 0.01 | 0.0 | 0.0 | 0.45 | 12.5 | 15.38 | 0 | 0 | 0 | 0.05 | -8.75 | -8.54 | 2.39 | 2.66 | 5.53 | 0.00 | 0 | 0 | 1082 | -0.37 | 41.99 |
20Q3 (7) | 17.21 | 10.32 | 22.14 | 0.01 | 0.0 | 0.0 | 0.4 | 5.26 | -21.57 | 0 | 0 | 0 | 0.06 | -9.36 | -18.13 | 2.32 | -4.58 | -35.79 | 0.00 | 0 | 0 | 1086 | 0.0 | 42.52 |
20Q2 (6) | 15.6 | 25.91 | 10.95 | 0.01 | 0.0 | 0.0 | 0.38 | 11.76 | -9.52 | 0 | 0 | 0 | 0.06 | -20.58 | -9.87 | 2.44 | -11.23 | -18.46 | 0.00 | 0 | 0 | 1086 | 42.52 | 42.52 |
20Q1 (5) | 12.39 | -28.17 | 14.62 | 0.01 | 0.0 | 0.0 | 0.34 | -12.82 | -8.11 | 0 | 0 | 0 | 0.08 | 39.23 | -12.75 | 2.74 | 21.38 | -19.83 | 0.00 | 0 | 0 | 762 | 0.0 | 0.0 |
19Q4 (4) | 17.25 | 22.43 | 0.0 | 0.01 | 0.0 | 0.0 | 0.39 | -23.53 | 0.0 | 0 | 0 | 0.0 | 0.06 | -18.32 | 0.0 | 2.26 | -37.54 | 0.0 | 0.00 | 0 | 0.0 | 762 | 0.0 | 0.0 |
19Q3 (3) | 14.09 | 0.21 | 0.0 | 0.01 | 0.0 | 0.0 | 0.51 | 21.43 | 0.0 | 0 | 0 | 0.0 | 0.07 | -0.21 | 0.0 | 3.62 | 21.17 | 0.0 | 0.00 | 0 | 0.0 | 762 | 0.0 | 0.0 |
19Q2 (2) | 14.06 | 30.06 | 0.0 | 0.01 | 0.0 | 0.0 | 0.42 | 13.51 | 0.0 | 0 | 0 | 0.0 | 0.07 | -23.12 | 0.0 | 2.99 | -12.73 | 0.0 | 0.00 | 0 | 0.0 | 762 | 0.0 | 0.0 |
19Q1 (1) | 10.81 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 762 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 112.75 | 33.46 | 0.04 | 33.33 | 2.62 | 25.96 | 0 | 0 | 0.04 | -0.1 | 2.32 | -5.62 | 0.00 | 0 | 1194 | 0.0 |
2022 (9) | 84.48 | 5.56 | 0.03 | 0.0 | 2.08 | 20.93 | 0 | 0 | 0.04 | -5.27 | 2.46 | 14.56 | 0.00 | 0 | 1194 | 7.66 |
2021 (8) | 80.03 | 24.93 | 0.03 | 0.0 | 1.72 | 8.86 | 0 | 0 | 0.04 | -19.96 | 2.15 | -12.86 | 0.00 | 0 | 1109 | 2.5 |
2020 (7) | 64.06 | 13.97 | 0.03 | -25.0 | 1.58 | -5.95 | 0 | 0 | 0.05 | -34.19 | 2.47 | -17.48 | 0.00 | 0 | 1082 | -0.37 |
2019 (6) | 56.21 | 26.12 | 0.04 | 0.0 | 1.68 | 17.48 | 0 | 0 | 0.07 | -20.71 | 2.99 | -6.85 | 0.00 | 0 | 1086 | 42.52 |
2018 (5) | 44.57 | 11.15 | 0.04 | 0.0 | 1.43 | 5.15 | 0 | 0 | 0.09 | -10.03 | 3.21 | -5.4 | 0.00 | 0 | 762 | -9.61 |
2017 (4) | 40.1 | -13.65 | 0.04 | -20.0 | 1.36 | 4.62 | 0 | 0 | 0.10 | -7.35 | 3.39 | 21.16 | 0.00 | 0 | 843 | -15.78 |
2016 (3) | 46.44 | -15.09 | 0.05 | 0.0 | 1.3 | -17.72 | 0 | 0 | 0.11 | 17.76 | 2.80 | -3.1 | 0.00 | 0 | 1001 | 17.9 |
2015 (2) | 54.69 | -0.11 | 0.05 | 25.0 | 1.58 | 47.66 | 0 | 0 | 0.09 | 25.14 | 2.89 | 47.83 | 0.00 | 0 | 849 | 2.17 |
2014 (1) | 54.75 | 52.17 | 0.04 | -20.0 | 1.07 | -15.08 | 0 | 0 | 0.07 | 0 | 1.95 | 0 | 0.00 | 0 | 831 | 5.19 |