- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 61.78 | -0.24 | 141.14 | 2.28 | -30.7 | 776.92 | 1.48 | -10.84 | 94.74 | 0 | 0 | 0 | 3.69 | -30.53 | 263.66 | 2.40 | -10.63 | -19.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 61.93 | 71.22 | 134.67 | 3.29 | 163.2 | 2250.0 | 1.66 | 76.6 | 121.33 | 0 | 0 | 0 | 5.31 | 53.72 | 901.4 | 2.68 | 3.14 | -5.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 36.17 | 97.11 | 83.88 | 1.25 | 681.25 | 557.89 | 0.94 | 23.68 | 30.56 | 0 | 0 | 0 | 3.46 | 296.35 | 257.78 | 2.60 | -37.25 | -29.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 18.35 | -28.38 | -8.3 | 0.16 | -38.46 | 33.33 | 0.76 | 0.0 | 35.71 | 0 | 0 | 0 | 0.87 | -14.08 | 45.4 | 4.14 | 39.62 | 47.99 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 25.62 | -2.92 | -22.48 | 0.26 | 85.71 | -33.33 | 0.76 | 1.33 | -19.15 | 0 | 0 | 0 | 1.01 | 91.3 | -14.0 | 2.97 | 4.38 | 4.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 26.39 | 34.16 | -2.15 | 0.14 | -26.32 | 27.27 | 0.75 | 4.17 | -15.73 | 0 | 0 | 0 | 0.53 | -45.08 | 30.07 | 2.84 | -22.36 | -13.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 19.67 | -1.7 | -35.93 | 0.19 | 58.33 | 35.71 | 0.72 | 28.57 | -40.98 | 0 | 0 | 0 | 0.97 | 61.07 | 111.82 | 3.66 | 30.79 | -7.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 20.01 | -39.46 | -14.96 | 0.12 | -69.23 | -36.84 | 0.56 | -40.43 | -49.09 | 0 | 0 | 0 | 0.60 | -49.18 | -25.73 | 2.80 | -1.6 | -40.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 33.05 | 22.54 | -6.85 | 0.39 | 254.55 | 69.57 | 0.94 | 5.62 | -40.88 | 0 | 0 | 0 | 1.18 | 189.32 | 82.03 | 2.84 | -13.81 | -36.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 26.97 | -12.15 | -3.3 | 0.11 | -21.43 | -15.38 | 0.89 | -27.05 | 18.67 | 0 | 0 | 0 | 0.41 | -10.56 | -12.5 | 3.30 | -16.96 | 22.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 30.7 | 30.47 | 8.48 | 0.14 | -26.32 | 27.27 | 1.22 | 10.91 | 41.86 | 0 | 0 | 0 | 0.46 | -43.52 | 17.32 | 3.97 | -14.99 | 30.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 23.53 | -33.68 | 46.15 | 0.19 | -17.39 | 90.0 | 1.1 | -30.82 | 64.18 | 0 | 0 | 0 | 0.81 | 24.56 | 30.0 | 4.67 | 4.32 | 12.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 35.48 | 27.21 | -9.93 | 0.23 | 76.92 | -34.29 | 1.59 | 112.0 | 50.0 | 0 | 0 | 0 | 0.65 | 39.08 | -27.04 | 4.48 | 66.65 | 66.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 27.89 | -1.45 | 8.78 | 0.13 | 18.18 | 85.71 | 0.75 | -12.79 | 50.0 | 0 | 0 | 0 | 0.47 | 19.92 | 70.73 | 2.69 | -11.51 | 37.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 28.3 | 75.78 | 27.13 | 0.11 | 10.0 | 22.22 | 0.86 | 28.36 | -30.08 | 0 | 0 | 0 | 0.39 | -37.42 | -3.86 | 3.04 | -26.98 | -45.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 16.1 | -59.13 | 183.95 | 0.1 | -71.43 | 25.0 | 0.67 | -36.79 | 123.33 | 0 | 0 | 0 | 0.62 | -30.1 | -55.98 | 4.16 | 54.64 | -21.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 39.39 | 53.63 | 0.0 | 0.35 | 400.0 | 0.0 | 1.06 | 112.0 | 0.0 | 0 | 0 | 0.0 | 0.89 | 225.46 | 0.0 | 2.69 | 38.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 25.64 | 15.18 | 0.0 | 0.07 | -22.22 | 0.0 | 0.5 | -59.35 | 0.0 | 0 | 0 | 0.0 | 0.27 | -32.48 | 0.0 | 1.95 | -64.71 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 22.26 | 292.59 | 0.0 | 0.09 | 12.5 | 0.0 | 1.23 | 310.0 | 0.0 | 0 | 0 | 0.0 | 0.40 | -71.34 | 0.0 | 5.53 | 4.43 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.67 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 5.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 178.23 | 94.38 | 6.97 | 868.06 | 4.84 | 73.48 | 0 | 0 | 3.91 | 398.01 | 2.72 | -10.76 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 91.69 | -19.75 | 0.72 | -13.25 | 2.79 | -32.61 | 0 | 0 | 0.79 | 8.1 | 3.04 | -16.02 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 114.26 | 6.03 | 0.83 | 48.21 | 4.14 | 7.25 | 0 | 0 | 0.73 | 39.78 | 3.62 | 1.15 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 107.76 | 15.92 | 0.56 | -5.08 | 3.86 | 24.52 | 0 | 0 | 0.52 | -18.12 | 3.58 | 7.41 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 92.96 | 8200.0 | 0.59 | 63.89 | 3.1 | 174.34 | 0 | 0 | 0.63 | -98.03 | 3.33 | -96.69 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 1.12 | 154.55 | 0.36 | 50.0 | 1.13 | -52.12 | 0 | 0 | 32.14 | -41.07 | 100.89 | -81.19 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 0.44 | -94.07 | 0.24 | -35.14 | 2.36 | 46.58 | 0 | 0 | 54.55 | 993.86 | 536.36 | 2371.94 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 7.42 | 235.75 | 0.37 | -58.89 | 1.61 | 47.71 | 0 | 0 | 4.99 | -87.76 | 21.70 | -56.01 | 0.00 | 0 | 7815 | 0.0 |
| 2015 (2) | 2.21 | 4.74 | 0.9 | 136.84 | 1.09 | -30.57 | 0 | 0 | 40.72 | 126.13 | 49.32 | -33.71 | 0.00 | 0 | 7815 | 0.0 |
| 2014 (1) | 2.11 | -99.7 | 0.38 | -98.66 | 1.57 | -82.93 | 0 | 0 | 18.01 | 0 | 74.41 | 0 | 0.00 | 0 | 7815 | 0.0 |
