玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)56.8810.77-1.420.479.3-4.082.0721.0517.610.21162.5162.50.83-1.32-2.73.649.2819.310.37136.98166.288140.00.0
23Q3 (19)51.35-1.0-4.960.43-2.27-23.211.710.06.210.0814.2914.290.84-1.28-19.213.331.0111.750.1615.4420.258140.0-14.04
23Q2 (18)51.873.12-1.260.4410.062.961.71-4.471.790.0716.6700.856.6765.043.30-7.363.080.1313.1408140.0-14.04
23Q1 (17)50.3-12.823.650.4-18.37-16.671.791.7-16.360.06-25.0100.00.80-6.36-19.63.5616.67-19.30.12-13.9792.968140.0-14.04
22Q4 (16)57.76.79-2.980.49-12.536.111.769.32-2.220.0814.29300.00.85-18.0740.293.052.360.780.147.02312.27814-14.04-14.04
22Q3 (15)54.032.862.390.56107.413.71.61-4.173.870.070250.01.04101.651.292.98-6.831.450.130241.849470.018.52
22Q2 (14)52.538.24-4.230.27-43.75-35.711.68-21.53.070-100.0-100.00.51-48.03-32.883.20-27.477.620.00-100.0-100.09470.018.52
22Q1 (13)48.53-18.4-4.710.4833.3320.02.1418.8937.180.0350.050.00.9963.3925.934.4145.6943.960.0683.8157.429470.018.52
21Q4 (12)59.4712.74.810.36-33.33-16.281.816.13-2.70.020.0-33.330.61-40.84-20.123.033.05-7.170.03-11.27-36.3994718.5218.52
21Q3 (11)52.77-3.7912.110.5428.5745.951.55-4.91-1.90.020.00.01.0233.6430.182.94-1.16-12.50.043.94-10.87990.00.88
21Q2 (10)54.857.720.260.425.016.671.634.4919.850.020.00.00.77-2.5-2.992.97-2.98-0.340.04-7.15-16.857990.0-24.84
21Q1 (9)50.93-10.2429.430.4-6.9821.211.56-15.6825.810.02-33.330.00.793.64-6.353.06-6.06-2.80.04-25.73-22.747990.0-24.84
20Q4 (8)56.7420.549.710.4316.22-18.871.8517.0912.80.0350.050.00.76-3.59-26.053.26-2.872.820.0524.4436.737990.88-24.84
20Q3 (7)47.073.21.050.372.78-27.451.5816.18-4.240.020.0-33.330.79-0.41-28.213.3612.57-5.240.04-3.1-34.03792-25.49-25.49
20Q2 (6)45.6115.91-6.210.369.09-18.181.369.68-25.270.020.0-33.330.79-5.88-12.762.98-5.38-20.330.04-13.73-28.9210630.00.0
20Q1 (5)39.35-23.92-8.740.33-37.74-28.261.24-24.39-23.930.020.00.00.84-18.16-21.393.15-0.62-16.640.0531.449.5810630.00.0
19Q4 (4)51.7211.030.00.533.920.01.64-0.610.00.02-33.330.01.02-6.410.03.17-10.480.00.04-39.960.010630.00.0
19Q3 (3)46.58-4.220.00.5115.910.01.65-9.340.00.030.00.01.0921.010.03.54-5.350.00.064.40.010630.00.0
19Q2 (2)48.6312.780.00.44-4.350.01.8211.660.00.0350.00.00.90-15.190.03.74-0.990.00.0633.00.010630.00.0
19Q1 (1)43.120.00.00.460.00.01.630.00.00.020.00.01.070.00.03.780.00.00.050.00.010630.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)210.41-1.121.75-2.787.281.250.43138.890.83-1.683.462.40.20141.598140.0
2022 (9)212.79-2.41.84.657.1910.110.18100.00.857.223.3812.810.08104.92814-14.04
2021 (8)218.0215.491.7215.446.538.290.090.00.79-0.053.00-6.230.04-13.4194718.52
2020 (7)188.78-0.671.49-23.26.03-10.40.09-10.00.79-22.683.19-9.80.05-9.397990.88
2019 (6)190.051.931.949.66.73-6.010.125.01.027.533.54-7.790.0522.63792-25.49
2018 (5)186.4513.591.77-23.387.16-11.710.080.00.95-32.553.84-22.280.04-11.97106315.8
2017 (4)164.14-36.872.31-29.578.11-67.310.08-11.111.4111.554.94-48.220.0540.8918-30.3
2016 (3)259.99-9.883.2811.9524.8127.560.0912.51.2624.219.5441.540.0324.831317-68.84
2015 (2)288.48-17.762.93-14.5819.45-9.410.0860.01.023.876.7410.160.0394.5542260.0
2014 (1)350.7810.893.4321.6321.4712.290.05-16.670.9806.1200.0104226-0.31

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