- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.54 | -4.58 | -25.0 | 0.15 | 36.36 | 0.0 | 0.46 | 9.52 | 9.52 | 0.84 | 12.0 | -3.45 | 4.24 | 42.91 | 33.33 | 12.99 | 14.78 | 46.03 | 23.73 | 17.38 | 28.74 | 447 | 0.0 | 0.0 |
| 23Q3 (19) | 3.71 | 23.26 | -7.48 | 0.11 | 0.0 | -15.38 | 0.42 | 10.53 | 23.53 | 0.75 | 5.63 | -3.85 | 2.96 | -18.87 | -8.54 | 11.32 | -10.33 | 33.52 | 20.22 | -14.3 | 3.93 | 447 | 0.0 | -3.66 |
| 23Q2 (18) | 3.01 | -17.31 | -10.68 | 0.11 | -8.33 | -15.38 | 0.38 | -5.0 | 8.57 | 0.71 | 5.97 | -1.39 | 3.65 | 10.85 | -5.26 | 12.62 | 14.88 | 21.56 | 23.59 | 28.15 | 10.41 | 447 | 0.0 | -3.66 |
| 23Q1 (17) | 3.64 | -22.88 | 43.87 | 0.12 | -20.0 | 9.09 | 0.4 | -4.76 | 8.11 | 0.67 | -22.99 | 9.84 | 3.30 | 3.74 | -24.18 | 10.99 | 23.5 | -24.86 | 18.41 | -0.14 | -23.66 | 447 | 0.0 | -3.66 |
| 22Q4 (16) | 4.72 | 17.71 | 32.58 | 0.15 | 15.38 | 7.14 | 0.42 | 23.53 | 2.44 | 0.87 | 11.54 | 31.82 | 3.18 | -1.97 | -19.19 | 8.90 | 4.95 | -22.74 | 18.43 | -5.24 | -0.58 | 447 | -3.66 | -3.66 |
| 22Q3 (15) | 4.01 | 18.99 | 44.77 | 0.13 | 0.0 | 8.33 | 0.34 | -2.86 | -8.11 | 0.78 | 8.33 | -9.3 | 3.24 | -15.96 | -25.17 | 8.48 | -18.36 | -36.52 | 19.45 | -8.96 | -37.35 | 464 | 0.0 | -3.33 |
| 22Q2 (14) | 3.37 | 33.2 | 8.36 | 0.13 | 18.18 | 18.18 | 0.35 | -5.41 | 0.0 | 0.72 | 18.03 | -1.37 | 3.86 | -11.28 | 9.06 | 10.39 | -28.98 | -7.72 | 21.36 | -11.39 | -8.98 | 464 | 0.0 | -3.33 |
| 22Q1 (13) | 2.53 | -28.93 | 3.27 | 0.11 | -21.43 | 10.0 | 0.37 | -9.76 | -2.63 | 0.61 | -7.58 | -16.44 | 4.35 | 10.56 | 6.52 | 14.62 | 26.98 | -5.71 | 24.11 | 30.05 | -19.08 | 464 | 0.0 | -3.33 |
| 21Q4 (12) | 3.56 | 28.52 | 22.34 | 0.14 | 16.67 | 40.0 | 0.41 | 10.81 | -2.38 | 0.66 | -23.26 | -16.46 | 3.93 | -9.22 | 14.44 | 11.52 | -13.78 | -20.2 | 18.54 | -40.29 | -31.71 | 464 | -3.33 | -3.33 |
| 21Q3 (11) | 2.77 | -10.93 | -6.42 | 0.12 | 9.09 | 9.09 | 0.37 | 5.71 | -9.76 | 0.86 | 17.81 | 11.69 | 4.33 | 22.48 | 16.57 | 13.36 | 18.69 | -3.57 | 31.05 | 32.27 | 19.35 | 480 | 0.0 | -5.51 |
| 21Q2 (10) | 3.11 | 26.94 | 2.98 | 0.11 | 10.0 | -50.0 | 0.35 | -7.89 | -14.63 | 0.73 | 0.0 | -1.35 | 3.54 | -13.34 | -51.45 | 11.25 | -27.44 | -17.1 | 23.47 | -21.22 | -4.21 | 480 | 0.0 | -5.51 |
| 21Q1 (9) | 2.45 | -15.81 | 1.24 | 0.1 | 0.0 | 0.0 | 0.38 | -9.52 | -20.83 | 0.73 | -7.59 | 5.8 | 4.08 | 18.78 | -1.22 | 15.51 | 7.46 | -21.8 | 29.80 | 9.75 | 4.5 | 480 | 0.0 | -7.34 |
| 20Q4 (8) | 2.91 | -1.69 | -21.56 | 0.1 | -9.09 | -16.67 | 0.42 | 2.44 | -16.0 | 0.79 | 2.6 | -24.76 | 3.44 | -7.53 | 6.24 | 14.43 | 4.2 | 7.09 | 27.15 | 4.36 | -4.08 | 480 | -5.51 | -7.34 |
| 20Q3 (7) | 2.96 | -1.99 | -17.55 | 0.11 | -50.0 | -15.38 | 0.41 | 0.0 | -19.61 | 0.77 | 4.05 | -22.22 | 3.72 | -48.99 | 2.62 | 13.85 | 2.03 | -2.5 | 26.01 | 6.16 | -5.67 | 508 | 0.0 | -1.93 |
| 20Q2 (6) | 3.02 | 24.79 | -7.08 | 0.22 | 120.0 | 57.14 | 0.41 | -14.58 | -19.61 | 0.74 | 7.25 | -11.9 | 7.28 | 76.29 | 69.11 | 13.58 | -31.55 | -13.49 | 24.50 | -14.06 | -5.2 | 508 | -1.93 | -1.93 |
| 20Q1 (5) | 2.42 | -34.77 | -25.08 | 0.1 | -16.67 | -16.67 | 0.48 | -4.0 | -4.0 | 0.69 | -34.29 | -16.87 | 4.13 | 27.75 | 11.23 | 19.83 | 47.17 | 28.13 | 28.51 | 0.74 | 10.96 | 518 | 0.0 | 0.0 |
| 19Q4 (4) | 3.71 | 3.34 | 0.0 | 0.12 | -7.69 | 0.0 | 0.5 | -1.96 | 0.0 | 1.05 | 6.06 | 0.0 | 3.23 | -10.68 | 0.0 | 13.48 | -5.13 | 0.0 | 28.30 | 2.63 | 0.0 | 518 | 0.0 | 0.0 |
| 19Q3 (3) | 3.59 | 10.46 | 0.0 | 0.13 | -7.14 | 0.0 | 0.51 | 0.0 | 0.0 | 0.99 | 17.86 | 0.0 | 3.62 | -15.94 | 0.0 | 14.21 | -9.47 | 0.0 | 27.58 | 6.7 | 0.0 | 518 | 0.0 | 0.0 |
| 19Q2 (2) | 3.25 | 0.62 | 0.0 | 0.14 | 16.67 | 0.0 | 0.51 | 2.0 | 0.0 | 0.84 | 1.2 | 0.0 | 4.31 | 15.95 | 0.0 | 15.69 | 1.37 | 0.0 | 25.85 | 0.58 | 0.0 | 518 | 0.0 | 0.0 |
| 19Q1 (1) | 3.23 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 3.72 | 0.0 | 0.0 | 15.48 | 0.0 | 0.0 | 25.70 | 0.0 | 0.0 | 518 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.91 | -4.92 | 0.49 | -5.77 | 1.66 | 11.41 | 2.96 | -0.67 | 3.52 | -0.89 | 11.93 | 17.18 | 21.28 | 4.47 | 447 | 0.0 |
| 2022 (9) | 14.63 | 23.04 | 0.52 | 10.64 | 1.49 | -1.32 | 2.98 | 0.0 | 3.55 | -10.08 | 10.18 | -19.81 | 20.37 | -18.73 | 447 | -3.66 |
| 2021 (8) | 11.89 | 5.13 | 0.47 | -12.96 | 1.51 | -12.21 | 2.98 | -0.33 | 3.95 | -17.21 | 12.70 | -16.49 | 25.06 | -5.2 | 464 | -3.33 |
| 2020 (7) | 11.31 | -17.98 | 0.54 | 5.88 | 1.72 | -15.27 | 2.99 | -19.41 | 4.77 | 29.1 | 15.21 | 3.31 | 26.44 | -1.73 | 480 | -5.51 |
| 2019 (6) | 13.79 | -0.36 | 0.51 | -5.56 | 2.03 | 20.83 | 3.71 | 21.64 | 3.70 | -5.21 | 14.72 | 21.27 | 26.90 | 22.08 | 508 | -1.93 |
| 2018 (5) | 13.84 | -14.88 | 0.54 | -18.18 | 1.68 | -11.11 | 3.05 | -11.08 | 3.90 | -3.88 | 12.14 | 4.43 | 22.04 | 4.47 | 518 | 0.39 |
| 2017 (4) | 16.26 | -16.83 | 0.66 | -10.81 | 1.89 | -19.92 | 3.43 | -6.03 | 4.06 | 7.24 | 11.62 | -3.71 | 21.09 | 12.99 | 516 | -4.62 |
| 2016 (3) | 19.55 | 9.28 | 0.74 | 1.37 | 2.36 | -6.35 | 3.65 | 9.28 | 3.79 | -7.24 | 12.07 | -14.3 | 18.67 | 0.0 | 541 | -1.28 |
| 2015 (2) | 17.89 | 4.01 | 0.73 | -12.05 | 2.52 | 1.61 | 3.34 | -0.6 | 4.08 | -15.44 | 14.09 | -2.31 | 18.67 | -4.43 | 548 | -4.7 |
| 2014 (1) | 17.2 | 1.3 | 0.83 | -15.31 | 2.48 | -11.74 | 3.36 | -9.43 | 4.83 | 0 | 14.42 | 0 | 19.53 | 0 | 575 | -4.96 |
