- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.39 | 36.59 | 8.97 | 3.58 | 18.15 | 9.82 | 0 | 0 | 0 | 0.65 | -5.8 | 38.3 | 16.74 | -13.5 | 0.78 | 0.00 | 0 | 0 | 3.04 | -31.03 | 26.92 | 0 | 0 | 0 |
| 23Q3 (19) | 15.66 | 9.36 | 4.89 | 3.03 | 5.57 | 10.18 | 0 | 0 | 0 | 0.69 | 23.21 | 15.0 | 19.35 | -3.46 | 5.05 | 0.00 | 0 | 0 | 4.41 | 12.67 | 9.64 | 0 | 0 | 0 |
| 23Q2 (18) | 14.32 | 14.84 | 12.05 | 2.87 | 61.24 | 13.44 | 0 | 0 | 0 | 0.56 | 5.66 | -3.45 | 20.04 | 40.41 | 1.24 | 0.00 | 0 | 0 | 3.91 | -7.99 | -13.83 | 0 | 0 | 0 |
| 23Q1 (17) | 12.47 | -36.47 | 2.47 | 1.78 | -45.4 | 4.09 | 0 | 0 | 0 | 0.53 | 12.77 | -19.7 | 14.27 | -14.05 | 1.59 | 0.00 | 0 | 0 | 4.25 | 77.51 | -21.63 | 0 | 0 | 0 |
| 22Q4 (16) | 19.63 | 31.48 | 0.51 | 3.26 | 18.55 | 17.27 | 0 | 0 | 0 | 0.47 | -21.67 | -12.96 | 16.61 | -9.84 | 16.67 | 0.00 | 0 | 0 | 2.39 | -40.42 | -13.41 | 0 | 0 | 0 |
| 22Q3 (15) | 14.93 | 16.82 | 2.05 | 2.75 | 8.7 | 3.0 | 0 | 0 | 0 | 0.6 | 3.45 | 13.21 | 18.42 | -6.96 | 0.93 | 0.00 | 0 | 0 | 4.02 | -11.45 | 10.93 | 0 | 0 | 0 |
| 22Q2 (14) | 12.78 | 5.01 | 0.24 | 2.53 | 47.95 | 8.58 | 0 | 0 | 0 | 0.58 | -12.12 | 7.41 | 19.80 | 40.89 | 8.33 | 0.00 | 0 | 0 | 4.54 | -16.32 | 7.16 | 0 | 0 | 0 |
| 22Q1 (13) | 12.17 | -37.69 | 3.31 | 1.71 | -38.49 | -1.16 | 0 | 0 | 0 | 0.66 | 22.22 | 17.86 | 14.05 | -1.29 | -4.32 | 0.00 | 0 | 0 | 5.42 | 96.14 | 14.08 | 0 | 0 | 0 |
| 21Q4 (12) | 19.53 | 33.49 | 0.77 | 2.78 | 4.12 | 3.73 | 0 | 0 | 0 | 0.54 | 1.89 | -3.57 | 14.23 | -22.0 | 2.93 | 0.00 | 0 | 0 | 2.76 | -23.68 | -4.31 | 0 | 0 | 0 |
| 21Q3 (11) | 14.63 | 14.75 | -0.75 | 2.67 | 14.59 | 7.23 | 0 | 0 | 0 | 0.53 | -1.85 | -1.85 | 18.25 | -0.13 | 8.04 | 0.00 | 0 | 0 | 3.62 | -14.46 | -1.11 | 0 | 0 | 0 |
| 21Q2 (10) | 12.75 | 8.23 | -2.67 | 2.33 | 34.68 | 0.0 | 0 | 0 | 0 | 0.54 | -3.57 | -15.62 | 18.27 | 24.44 | 2.75 | 0.00 | 0 | 0 | 4.24 | -10.91 | -13.31 | 0 | 0 | 0 |
| 21Q1 (9) | 11.78 | -39.22 | 13.82 | 1.73 | -35.45 | 7.45 | 0 | 0 | 0 | 0.56 | 0.0 | -12.5 | 14.69 | 6.2 | -5.59 | 0.00 | 0 | 0 | 4.75 | 64.52 | -23.12 | 0 | 0 | 0 |
| 20Q4 (8) | 19.38 | 31.48 | -5.6 | 2.68 | 7.63 | -7.27 | 0 | 0 | 0 | 0.56 | 3.7 | -26.32 | 13.83 | -18.14 | -1.76 | 0.00 | 0 | 0 | 2.89 | -21.13 | -21.94 | 0 | 0 | 0 |
| 20Q3 (7) | 14.74 | 12.52 | 7.59 | 2.49 | 6.87 | 31.05 | 0 | 0 | 0 | 0.54 | -15.62 | -37.93 | 16.89 | -5.02 | 21.81 | 0.00 | 0 | 0 | 3.66 | -25.01 | -42.31 | 0 | 0 | 0 |
| 20Q2 (6) | 13.1 | 26.57 | -14.88 | 2.33 | 44.72 | 9.91 | 0 | 0 | 0 | 0.64 | 0.0 | 6.67 | 17.79 | 14.34 | 29.12 | 0.00 | 0 | 0 | 4.89 | -20.99 | 25.31 | 0 | 0 | 0 |
| 20Q1 (5) | 10.35 | -49.59 | 9.06 | 1.61 | -44.29 | -3.59 | 0 | 0 | 0 | 0.64 | -15.79 | 1.59 | 15.56 | 10.5 | -11.6 | 0.00 | 0 | 0 | 6.18 | 67.04 | -6.85 | 0 | 0 | 0 |
| 19Q4 (4) | 20.53 | 49.85 | 0.0 | 2.89 | 52.11 | 0.0 | 0 | 0 | 0.0 | 0.76 | -12.64 | 0.0 | 14.08 | 1.5 | 0.0 | 0.00 | 0 | 0.0 | 3.70 | -41.71 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 13.7 | -10.98 | 0.0 | 1.9 | -10.38 | 0.0 | 0 | 0 | 0.0 | 0.87 | 45.0 | 0.0 | 13.87 | 0.68 | 0.0 | 0.00 | 0 | 0.0 | 6.35 | 62.89 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 15.39 | 62.17 | 0.0 | 2.12 | 26.95 | 0.0 | 0 | 0 | 0.0 | 0.6 | -4.76 | 0.0 | 13.78 | -21.72 | 0.0 | 0.00 | 0 | 0.0 | 3.90 | -41.27 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 9.49 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 17.60 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 6.64 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 63.84 | 7.28 | 11.26 | 9.96 | 0 | 0 | 2.43 | 5.65 | 17.64 | 2.5 | 0.00 | 0 | 3.81 | -1.51 | 0 | 0 |
| 2022 (9) | 59.51 | 1.38 | 10.24 | 7.79 | 0 | 0 | 2.3 | 5.99 | 17.21 | 6.32 | 0.00 | 0 | 3.86 | 4.55 | 0 | 0 |
| 2021 (8) | 58.7 | 1.95 | 9.5 | 4.28 | 0 | 0 | 2.17 | -8.44 | 16.18 | 2.29 | 0.00 | 0 | 3.70 | -10.19 | 0 | 0 |
| 2020 (7) | 57.58 | -2.59 | 9.11 | 6.3 | 0 | 0 | 2.37 | -17.13 | 15.82 | 9.13 | 0.00 | 0 | 4.12 | -14.93 | 0 | 0 |
| 2019 (6) | 59.11 | 25.05 | 8.57 | 10.58 | 0 | 0 | 2.86 | -4.35 | 14.50 | -11.57 | 0.00 | 0 | 4.84 | -23.51 | 0 | 0 |
| 2018 (5) | 47.27 | -1.58 | 7.75 | 13.14 | 0 | 0 | 2.99 | -8.0 | 16.40 | 14.96 | 0.00 | 0 | 6.33 | -6.52 | 0 | 0 |
| 2017 (4) | 48.03 | 22.96 | 6.85 | 4.1 | 0 | 0 | 3.25 | 34.85 | 14.26 | -15.34 | 0.00 | 0 | 6.77 | 9.67 | 0 | 0 |
| 2016 (3) | 39.06 | 0.05 | 6.58 | -5.32 | 0 | 0 | 2.41 | 26.84 | 16.85 | -5.37 | 0.00 | 0 | 6.17 | 26.78 | 1097 | 0.0 |
| 2015 (2) | 39.04 | -15.66 | 6.95 | -2.93 | 0 | 0 | 1.9 | -14.41 | 17.80 | 15.09 | 0.00 | 0 | 4.87 | 1.48 | 1097 | 0.0 |
| 2014 (1) | 46.29 | -4.91 | 7.16 | -0.42 | 0 | 0 | 2.22 | 20.65 | 15.47 | 0 | 0.00 | 0 | 4.80 | 0 | 1097 | 0.0 |
