玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.41-8.2-3.564.3351.4-31.64.842.11-19.24.13-4.62-14.324.2625.66-9.941.9122.44-15.490.4429.41-4.356.36-6.06-16.21128.89-5.2311.2889.4247.05-14.910.58-73.01278.323.28-23.35-3.16
23Q3 (19)26.59-1.991.62.86-9.78-23.734.7451.924.644.3369.1414.853.3990.4515.311.5665.969.090.340.0-8.116.7727.53.2136.0114.6720.6660.81-39.19-26.1639.191863.51122.0730.37-2.820.36
23Q2 (18)27.131.384.153.17-61.5381.143.12-63.6423.322.56-62.0224.881.78-55.533.830.94-53.4732.390.3417.243.035.31-52.389.48118.6124.28.96100.003.8845.45-2.22-159.44-107.1131.2521.03-5.04
23Q1 (17)26.765.739.278.2430.1762.28.5843.2419.836.7439.8320.794.00-15.4318.692.02-10.6218.130.29-36.96-3.3311.1546.917.095.50-17.5512.1996.26-8.435.083.74163.02-86.9925.827.4-1.71
22Q4 (16)25.31-3.2913.046.3368.819.435.9932.2314.14.8227.8510.84.7360.887.012.2658.0410.240.4624.320.07.5915.713.11115.832.761.23105.0827.64.06-5.93-133.62-505.0824.04-20.5612.97
22Q3 (15)26.170.461.553.75114.29-2.854.5379.057.093.7783.914.242.94121.0517.131.43101.4115.320.3712.120.06.5635.265.47112.723.55-8.6882.3519.79-10.4217.65-43.53118.8230.26-8.051.65
22Q2 (14)26.056.370.851.75-65.55-48.222.53-64.66-36.752.05-63.26-33.441.33-60.53-33.830.71-58.48-35.450.3310.0-5.714.85-49.11-22.65108.8627.8919.0968.75-3.53-18.4631.258.7599.2232.9125.286.3
22Q1 (13)24.499.382.95.08-4.1515.727.1636.3849.175.5828.2855.433.37-23.7652.491.71-16.5955.450.30-34.780.09.5342.0331.9985.12-25.611.5171.26-29.43-21.8828.743031.03227.5926.2723.45-0.49
21Q4 (12)22.39-13.124.145.3037.3110.425.2524.1111.74.3531.8211.834.4276.19.412.0565.3213.260.4624.320.06.717.884.03114.42-7.31-9.49100.989.84-1.19-0.98-112.1655.3921.28-28.525.4
21Q3 (11)25.77-0.2315.13.8614.2110.934.235.7552.163.307.1452.072.5124.8842.611.2412.7347.620.375.710.06.22-0.819.16123.4435.04-4.0691.949.0439.618.06-48.59-76.3829.77-3.847.01
21Q2 (10)25.838.538.213.38-23.01177.054.00-16.6712.993.08-14.218.832.01-9.05-1.471.100.04.760.3516.670.06.27-13.160.1691.419.02-20.1784.31-7.58142.415.6978.82-75.9530.9617.270
21Q1 (9)23.8010.7-2.024.39-8.5466.294.802.1345.023.59-7.7165.442.21-45.378.231.10-39.2377.420.30-34.7815.387.2211.945.2583.85-33.67-12.3391.23-10.7314.888.77499.12-57.3926.4030.760
20Q4 (8)21.50-3.979.34.80162.3152.634.7069.0688.03.8979.2682.634.04129.5566.261.81115.4861.610.4624.32-4.176.4523.5642.38126.41-1.75-8.35102.2055.1933.64-2.20-106.44-109.3420.19-27.431.25
20Q3 (7)22.39-6.20.861.8350.0-5.672.78-21.4715.352.17-23.3214.811.76-13.7320.550.84-20.015.070.375.718.825.22-16.61-3.33128.6612.36-4.8365.8589.33-19.5134.15-47.6487.827.8205.58
20Q2 (6)23.87-1.7328.261.22-53.7929.793.546.9580.612.8330.4172.562.0464.5242.661.0569.3541.890.3534.62-14.636.26-8.7539.73114.5119.73-8.6134.78-56.2-25.4765.22216.7722.280.000-100.0
20Q1 (5)24.2923.49-7.712.6438.9523.943.3132.4-13.352.171.88-31.551.24-48.97-27.060.62-44.64-32.610.26-45.83-7.146.8651.43-12.0595.64-30.66-4.079.413.8542.9420.59-12.5-53.680.00-100.0-100.0
19Q4 (4)19.67-11.40.01.90-2.060.02.503.730.02.1312.70.02.4366.440.01.1253.420.00.4841.180.04.53-16.110.0137.932.030.076.47-6.540.023.5329.410.019.94-24.330.0
19Q3 (3)22.2019.290.01.94106.380.02.4122.960.01.8915.240.01.462.10.00.73-1.350.00.34-17.070.05.4020.540.0135.197.890.081.8275.320.018.18-65.910.026.3514.270.0
19Q2 (2)18.61-29.290.00.94-55.870.01.96-48.690.01.64-48.260.01.43-15.880.00.74-19.570.00.4146.430.04.48-42.560.0125.3025.780.046.67-16.00.053.3320.00.023.06-23.690.0
19Q1 (1)26.320.00.02.130.00.03.820.00.03.170.00.01.700.00.00.920.00.00.280.00.07.800.00.099.620.00.055.560.00.044.440.00.030.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.021.964.470.681.74-7.615.160.784.335.113.269.056.267.931.380.737.170.42128.8911.2886.36-0.2213.331.670.04-8.4827.30-2.36
2022 (9)25.525.154.442.31.881.355.1210.584.1212.5712.169.455.8012.841.37-0.727.148.35115.831.2386.56-7.6713.11109.840.05-36.3527.965.39
2021 (8)24.276.594.3452.821.86-17.754.6325.143.6626.2111.1123.445.1426.911.382.996.597.15114.42-9.4993.7522.516.25-73.380.07-24.0126.532.83
2020 (7)22.778.172.8467.062.26-6.023.7045.12.9037.449.0028.574.0513.131.34-12.996.1517.59126.41-8.3576.5315.5523.47-29.110.09-79.8725.807.99
2019 (6)21.05-10.391.70120.782.4023.432.5548.262.1166.147.00104.083.5888.421.5413.245.2336.55137.9353.166.2344.9833.11-40.40.46-26.3523.89-15.67
2018 (5)23.495.340.77-39.841.953.871.72-25.541.27-29.833.43-30.991.90-29.631.36-2.863.83-11.9590.09-14.6445.68-16.8855.5625.850.63028.335.04
2017 (4)22.30-8.421.28-3.761.87-10.742.3129.781.8113.124.9738.442.7031.711.4017.654.357.41105.5421.6554.95-27.0844.1469.220.00026.97-11.66
2016 (3)24.350.161.33-18.92.10-2.431.78-14.421.60-3.613.59-3.232.050.991.193.484.05-7.5386.76-3.7275.36-4.6226.0924.30.00030.531.8
2015 (2)24.3110.51.64-5.752.1529.352.08-17.131.66-21.73.71-34.452.03-31.191.15-15.444.382.3490.11-7.8679.0113.1520.99-32.370.00029.9924.23
2014 (1)22.0001.7401.66-3.62.5102.1205.6602.9501.36-8.114.282.6497.802.9969.83-15.1631.0375.340.00024.1412.07

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