玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)117.4824.2513.781.315.049.243.4911.1513.315.7616.3629.151.11-7.41-3.992.97-10.55-0.414.90-6.3513.558250.00.0
23Q3 (19)94.5513.15-14.431.1310.78-4.243.1416.3-12.044.953.34-0.61.20-2.0911.923.322.782.795.24-8.6716.1758250.0-21.23
23Q2 (18)83.5617.184.41.02-8.93-14.292.76.72-6.574.7915.428.371.22-22.28-17.93.23-8.93-10.515.73-1.53.8158250.0-21.23
23Q1 (17)71.31-30.9318.491.12-5.880.92.53-17.86-6.34.15-6.950.01.5736.27-14.853.5518.93-20.925.8234.73-15.6158250.0-21.23
22Q4 (16)103.25-6.56-12.611.190.852.593.08-13.7314.074.46-10.4432.341.157.9317.392.98-7.6730.544.32-4.1551.445825-21.23-21.23
22Q3 (15)110.538.0630.551.18-0.8410.283.5723.5316.294.9812.6715.551.07-28.17-15.533.23-10.52-10.934.51-18.39-11.573950.0-16.38
22Q2 (14)80.0433.0-2.021.197.2123.962.897.041.054.426.51-4.121.49-19.3926.513.61-19.523.135.52-19.92-2.1473950.0-3.82
22Q1 (13)60.18-49.06-22.21.11-4.3123.332.70.0-9.44.1523.15-11.71.8487.8758.524.4996.3316.456.90141.7713.4973950.0-19.24
21Q4 (12)118.1539.59-6.871.168.418.412.7-12.05-23.733.37-21.81-36.770.98-22.3416.412.29-37.0-18.12.85-43.99-32.117395-16.38-27.69
21Q3 (11)84.643.61-16.51.0711.4630.493.077.340.334.31-6.51-8.691.267.5756.263.633.620.155.09-9.779.35884415.022.37
21Q2 (10)81.695.6126.750.966.6715.662.86-4.0314.44.61-1.9118.811.181.0-8.753.50-9.13-9.745.64-7.13-6.267689-16.03-43.97
21Q1 (9)77.35-39.0349.410.9-15.8926.762.98-15.8236.74.7-11.8250.641.1637.96-15.163.8538.07-8.516.0844.630.829157-10.46-20.55
20Q4 (8)126.8725.1747.511.0730.490.03.5415.6945.085.3312.9250.990.844.25-32.212.79-7.57-1.644.20-9.782.361022718.38-13.07
20Q3 (7)101.3657.270.350.82-1.25.133.0622.4-0.654.7221.6550.320.81-37.184.773.02-22.17-0.994.66-22.6549.88639-37.05-33.09
20Q2 (6)64.4524.49-35.960.8316.9-25.232.514.68-18.573.8824.3617.581.29-6.116.763.88-7.8827.166.02-0.1183.61372419.0723.71
20Q1 (5)51.77-39.81-32.160.71-33.64-29.72.18-10.66-9.923.12-11.610.971.3710.243.624.2148.4432.786.0346.8448.8311526-2.02-11.94
19Q4 (4)86.01-14.850.01.0737.180.02.44-20.780.03.5312.420.01.2461.10.02.84-6.960.04.1032.030.011764-8.880.0
19Q3 (3)101.010.370.00.78-29.730.03.080.330.03.14-4.850.00.77-29.990.03.05-0.040.03.11-5.20.01291116.380.0
19Q2 (2)100.6431.880.01.119.90.03.0726.860.03.36.80.01.10-16.670.03.05-3.810.03.28-19.020.011094-15.240.0
19Q1 (1)76.310.00.01.010.00.02.420.00.03.090.00.01.320.00.03.170.00.04.050.00.0130890.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)366.93.654.57-2.1411.86-3.119.659.111.25-5.583.23-6.515.365.2758250.0
2022 (9)353.99-2.174.6714.1812.245.4318.016.01.3216.713.467.765.098.355825-21.23
2021 (8)361.835.054.0918.911.612.8316.99-0.351.1313.183.21-2.114.70-5.147395-27.69
2020 (7)344.45-5.373.44-8.7511.292.4517.0530.651.00-3.583.288.264.9538.0610227-13.07
2019 (6)363.982.543.777.7111.0213.8413.0518.311.045.043.0311.023.5915.3811764-7.69
2018 (5)354.9533.043.58.029.6814.4211.0320.020.99-18.812.73-14.03.11-9.7912744-5.04
2017 (4)266.7957.53.247.288.4619.669.1930.731.21-31.883.17-24.033.44-17.01342055.05
2016 (3)169.3938.393.0211.857.0711.877.039.671.78-19.184.17-19.174.15-20.75865518.53
2015 (2)122.4-0.622.71.56.3210.886.41-7.92.212.135.1611.575.24-7.337302-2.56
2014 (1)123.169.42.6629.765.716.096.9644.72.1604.6305.6507494-1.71

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