- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.93 | 30.74 | 14.73 | 1.94 | 6.01 | 3.19 | 0.39 | -9.3 | -13.33 | 0.71 | 36.54 | 10.94 | 15.00 | -18.91 | -10.06 | 3.02 | -30.63 | -24.46 | 5.49 | 4.44 | -3.31 | 860 | 0.35 | 4.24 |
| 23Q3 (19) | 9.89 | 28.44 | 32.93 | 1.83 | 11.59 | 14.37 | 0.43 | 26.47 | 38.71 | 0.52 | -5.45 | 4.0 | 18.50 | -13.12 | -13.96 | 4.35 | -1.53 | 4.35 | 5.26 | -26.39 | -21.76 | 857 | 0.35 | 3.75 |
| 23Q2 (18) | 7.7 | -16.21 | -27.9 | 1.64 | -1.2 | 1.86 | 0.34 | -2.86 | 3.03 | 0.55 | -1.79 | 7.84 | 21.30 | 17.91 | 41.29 | 4.42 | 15.94 | 42.9 | 7.14 | 17.22 | 49.58 | 854 | 0.47 | 3.26 |
| 23Q1 (17) | 9.19 | -18.46 | 8.12 | 1.66 | -11.7 | 14.48 | 0.35 | -22.22 | 12.9 | 0.56 | -12.5 | 16.67 | 18.06 | 8.28 | 5.89 | 3.81 | -4.62 | 4.43 | 6.09 | 7.3 | 7.91 | 850 | 3.03 | 4.17 |
| 22Q4 (16) | 11.27 | 51.48 | -14.17 | 1.88 | 17.5 | 4.44 | 0.45 | 45.16 | -21.05 | 0.64 | 28.0 | 12.28 | 16.68 | -22.43 | 21.68 | 3.99 | -4.17 | -8.02 | 5.68 | -15.5 | 30.81 | 825 | -0.12 | 4.83 |
| 22Q3 (15) | 7.44 | -30.34 | 4.35 | 1.6 | -0.62 | 17.65 | 0.31 | -6.06 | -3.12 | 0.5 | -1.96 | 13.64 | 21.51 | 42.66 | 12.75 | 4.17 | 34.85 | -7.16 | 6.72 | 40.73 | 8.9 | 826 | -0.12 | 5.76 |
| 22Q2 (14) | 10.68 | 25.65 | 36.75 | 1.61 | 11.03 | 21.97 | 0.33 | 6.45 | 10.0 | 0.51 | 6.25 | 24.39 | 15.07 | -11.63 | -10.81 | 3.09 | -15.28 | -19.56 | 4.78 | -15.44 | -9.04 | 827 | 1.35 | 6.3 |
| 22Q1 (13) | 8.5 | -35.26 | 24.27 | 1.45 | -19.44 | 5.84 | 0.31 | -45.61 | 0.0 | 0.48 | -15.79 | 20.0 | 17.06 | 24.43 | -14.83 | 3.65 | -15.99 | -19.53 | 5.65 | 30.08 | -3.44 | 816 | 3.68 | 4.88 |
| 21Q4 (12) | 13.13 | 84.15 | 24.69 | 1.8 | 32.35 | 6.51 | 0.57 | 78.12 | 29.55 | 0.57 | 29.55 | 21.28 | 13.71 | -28.13 | -14.58 | 4.34 | -3.27 | 3.89 | 4.34 | -29.65 | -2.74 | 787 | 0.77 | 1.81 |
| 21Q3 (11) | 7.13 | -8.71 | -1.79 | 1.36 | 3.03 | 1.49 | 0.32 | 6.67 | 0.0 | 0.44 | 7.32 | 12.82 | 19.07 | 12.86 | 3.34 | 4.49 | 16.84 | 1.82 | 6.17 | 17.55 | 14.88 | 781 | 0.39 | 1.3 |
| 21Q2 (10) | 7.81 | 14.18 | 12.7 | 1.32 | -3.65 | -4.35 | 0.3 | -3.23 | -3.23 | 0.41 | 2.5 | 7.89 | 16.90 | -15.62 | -15.13 | 3.84 | -15.25 | -14.13 | 5.25 | -10.23 | -4.26 | 778 | 0.0 | 2.1 |
| 21Q1 (9) | 6.84 | -35.04 | 24.36 | 1.37 | -18.93 | 3.79 | 0.31 | -29.55 | 0.0 | 0.4 | -14.89 | 14.29 | 20.03 | 24.8 | -16.54 | 4.53 | 8.46 | -19.59 | 5.85 | 31.02 | -8.1 | 778 | 0.65 | 2.91 |
| 20Q4 (8) | 10.53 | 45.04 | -13.12 | 1.69 | 26.12 | -7.65 | 0.44 | 37.5 | 0.0 | 0.47 | 20.51 | -9.62 | 16.05 | -13.05 | 6.29 | 4.18 | -5.2 | 15.1 | 4.46 | -16.91 | 4.03 | 773 | 0.26 | 2.25 |
| 20Q3 (7) | 7.26 | 4.76 | 15.42 | 1.34 | -2.9 | 0.0 | 0.32 | 3.23 | -5.88 | 0.39 | 2.63 | 21.88 | 18.46 | -7.31 | -13.36 | 4.41 | -1.47 | -18.46 | 5.37 | -2.03 | 5.59 | 771 | 1.18 | 3.21 |
| 20Q2 (6) | 6.93 | 26.0 | 14.74 | 1.38 | 4.55 | 2.99 | 0.31 | 0.0 | 0.0 | 0.38 | 8.57 | 22.58 | 19.91 | -17.03 | -10.24 | 4.47 | -20.63 | -12.84 | 5.48 | -13.83 | 6.84 | 762 | 0.79 | 0.79 |
| 20Q1 (5) | 5.5 | -54.62 | -7.56 | 1.32 | -27.87 | 2.33 | 0.31 | -29.55 | 0.0 | 0.35 | -32.69 | 9.38 | 24.00 | 58.95 | 10.7 | 5.64 | 55.26 | 8.18 | 6.36 | 48.32 | 18.32 | 756 | 0.0 | 1.07 |
| 19Q4 (4) | 12.12 | 92.69 | 0.0 | 1.83 | 36.57 | 0.0 | 0.44 | 29.41 | 0.0 | 0.52 | 62.5 | 0.0 | 15.10 | -29.12 | 0.0 | 3.63 | -32.84 | 0.0 | 4.29 | -15.67 | 0.0 | 756 | 1.2 | 0.0 |
| 19Q3 (3) | 6.29 | 4.14 | 0.0 | 1.34 | 0.0 | 0.0 | 0.34 | 9.68 | 0.0 | 0.32 | 3.23 | 0.0 | 21.30 | -3.97 | 0.0 | 5.41 | 5.32 | 0.0 | 5.09 | -0.88 | 0.0 | 747 | -1.19 | 0.0 |
| 19Q2 (2) | 6.04 | 1.51 | 0.0 | 1.34 | 3.88 | 0.0 | 0.31 | 0.0 | 0.0 | 0.31 | -3.12 | 0.0 | 22.19 | 2.33 | 0.0 | 5.13 | -1.49 | 0.0 | 5.13 | -4.57 | 0.0 | 756 | 1.07 | 0.0 |
| 19Q1 (1) | 5.95 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 21.68 | 0.0 | 0.0 | 5.21 | 0.0 | 0.0 | 5.38 | 0.0 | 0.0 | 748 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.71 | 4.8 | 7.08 | 8.42 | 1.51 | 8.63 | 2.34 | 9.86 | 17.83 | 3.45 | 3.80 | 3.65 | 5.89 | 4.82 | 860 | 4.24 |
| 2022 (9) | 37.89 | 8.54 | 6.53 | 11.43 | 1.39 | -6.71 | 2.13 | 17.03 | 17.23 | 2.67 | 3.67 | -14.05 | 5.62 | 7.83 | 825 | 4.83 |
| 2021 (8) | 34.91 | 15.52 | 5.86 | 2.27 | 1.49 | 7.19 | 1.82 | 14.47 | 16.79 | -11.47 | 4.27 | -7.21 | 5.21 | -0.91 | 787 | 1.81 |
| 2020 (7) | 30.22 | -0.59 | 5.73 | -1.04 | 1.39 | -0.71 | 1.59 | 8.9 | 18.96 | -0.45 | 4.60 | -0.12 | 5.26 | 9.55 | 773 | 2.25 |
| 2019 (6) | 30.4 | -9.36 | 5.79 | 2.84 | 1.4 | 5.26 | 1.46 | 2.1 | 19.05 | 13.46 | 4.61 | 16.14 | 4.80 | 12.64 | 756 | 1.2 |
| 2018 (5) | 33.54 | 1.73 | 5.63 | 11.49 | 1.33 | 5.56 | 1.43 | 8.33 | 16.79 | 9.59 | 3.97 | 3.76 | 4.26 | 6.49 | 747 | 4.18 |
| 2017 (4) | 32.97 | 22.25 | 5.05 | 9.07 | 1.26 | -1.56 | 1.32 | 11.86 | 15.32 | -10.78 | 3.82 | -19.48 | 4.00 | -8.49 | 717 | 6.7 |
| 2016 (3) | 26.97 | 19.18 | 4.63 | 9.98 | 1.28 | -0.78 | 1.18 | 2.61 | 17.17 | -7.72 | 4.75 | -16.74 | 4.38 | -13.9 | 672 | 7.18 |
| 2015 (2) | 22.63 | 17.44 | 4.21 | 7.95 | 1.29 | 11.21 | 1.15 | 9.52 | 18.60 | -8.08 | 5.70 | -5.3 | 5.08 | -6.74 | 627 | 4.5 |
| 2014 (1) | 19.27 | -13.55 | 3.9 | -0.51 | 1.16 | -6.45 | 1.05 | 15.38 | 20.24 | 0 | 6.02 | 0 | 5.45 | 0 | 600 | 2.21 |
