玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.092.495.7717.786.470.7918.03-12.39-2.2215.01-11.911.764.77-16.32-19.153.35-10.43-14.970.220.0-18.5219.98-11.12-0.3541.48-5.75-16.8998.5721.463.061.39-92.61-67.822.632.869.38
23Q3 (19)40.09-2.6710.0816.70-17.08-7.9920.58-7.0-3.4317.04-3.46-0.125.70-21.38-28.753.74-13.23-25.050.22-8.33-24.1422.48-5.35-1.3244.01-29.84-13.0881.15-10.83-4.718.85109.5427.1522.009.7817.02
23Q2 (18)41.193.676.6320.140.059.0422.134.5818.6617.653.8820.567.253.138.214.31-1.159.950.24-7.69-11.1123.754.4417.2362.73-16.46-12.1391.01-4.37-8.128.9984.91840.8220.044.542.35
23Q1 (17)39.732.274.0120.1314.127.6521.1614.757.6316.9915.196.657.0319.151.444.3610.660.930.26-3.7-3.722.7413.426.7675.0950.455.3295.16-0.50.064.8612.51-0.5219.17-7.35-2.69
22Q4 (16)38.856.671.9417.64-2.812.5618.44-13.478.4114.75-13.542.015.90-26.25-4.073.94-21.04-3.430.27-6.9-3.5720.05-11.986.7649.91-1.42-1.6495.6512.32-5.454.32-70.83485.9120.6910.0512.38
22Q3 (15)36.42-5.72-1.0318.15-1.737.9121.3114.2614.6317.0616.5315.668.0019.421.034.9927.321.410.297.413.5722.7812.4410.9150.63-29.08-1.3385.15-14.03-5.8714.821450.4155.3918.80-3.98-13.48
22Q2 (14)38.631.135.218.47-1.2319.4718.65-5.1416.3414.64-8.114.556.70-3.3220.723.92-9.2619.880.270.03.8520.26-4.8812.6871.390.130.8399.044.142.70.96-80.45-72.7819.58-0.61-2.88
22Q1 (13)38.200.24-3.4918.708.727.5919.6615.587.0815.9310.178.666.9312.6820.314.325.8816.440.27-3.578.021.3013.424.9371.3040.523.4795.11-5.980.524.89536.48-9.0919.707.01-8.75
21Q4 (12)38.113.56-3.4217.202.26-3.4817.01-8.54.4214.46-1.976.876.15-6.9621.064.08-0.7315.250.280.07.6918.78-8.573.5350.74-1.1117.35101.1611.82-7.51-1.12-111.7488.0418.41-15.28-12.04
21Q3 (11)36.800.22-7.5116.828.8-3.0518.5915.97-1.6414.7515.41-1.546.6119.18.014.1125.695.120.287.697.6920.5414.24-1.6351.31-27.5314.9990.46-6.2-1.479.54171.6116.4521.737.79-5.11
21Q2 (10)36.72-7.23-10.7215.46-11.05-23.7316.03-12.69-24.0612.78-12.82-23.385.55-3.65-29.33.27-11.86-29.220.264.0-7.1417.98-11.43-20.7970.802.741.5896.441.930.453.51-34.71-11.9420.16-6.627.69
21Q1 (9)39.580.31.5117.38-2.4718.4718.3612.7127.6814.668.3529.055.7613.3938.133.714.838.950.25-3.858.720.3011.9120.9868.9159.37-3.0994.62-13.48-7.275.38157.43364.221.593.15-4.81
20Q4 (8)39.46-0.831.0217.822.71-0.2816.29-13.813.9613.53-9.687.135.08-16.99-5.053.54-9.46-4.070.260.0-10.3418.14-13.125.443.24-3.09-2.28109.3719.12-4.11-9.37-214.3433.3720.93-8.65.87
20Q3 (7)39.79-3.260.4517.35-14.41-5.1918.90-10.470.014.98-10.19-0.136.12-22.04-14.883.91-15.37-14.070.26-7.14-13.3320.88-8.02-0.3344.62-35.98-4.1791.81-4.38-5.238.19105.41158.8922.9022.3319.33
20Q2 (6)41.135.496.2520.2738.1721.4521.1146.821.8116.6846.8322.117.8588.2524.64.6273.0316.370.2821.74-3.4522.7035.2818.2969.70-1.98-2.1996.01-5.9-0.333.99295.898.5218.72-17.46-4.59
20Q1 (5)38.99-0.181.5114.67-17.91-2.9114.38-8.23-13.8911.36-10.06-13.874.17-22.06-21.322.67-27.64-25.630.23-20.69-14.8116.78-2.5-11.5971.1160.747.81102.04-10.5412.85-2.0485.52-121.3422.6814.727.44
19Q4 (4)39.06-1.390.017.87-2.350.015.67-17.090.012.63-15.80.05.35-25.590.03.69-18.90.00.29-3.330.017.21-17.850.044.25-4.960.0114.0617.740.0-14.06-544.230.019.773.020.0
19Q3 (3)39.612.320.018.309.650.018.909.060.015.009.810.07.1914.130.04.5514.610.00.303.450.020.959.170.046.56-34.660.096.870.570.03.16-13.890.019.19-2.190.0
19Q2 (2)38.710.780.016.6910.460.017.333.770.013.663.560.06.3018.870.03.9710.580.00.297.410.019.191.110.071.2648.120.096.336.540.03.67-61.470.019.62-7.060.0
19Q1 (1)38.410.00.015.110.00.016.700.00.013.190.00.05.300.00.03.590.00.00.270.00.018.980.00.048.110.00.090.410.00.09.540.00.021.110.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.526.6618.783.021.4111.2320.555.1216.716.9123.18-10.8515.99-7.730.95-14.4122.305.5441.48-16.8991.41-1.948.5826.573.98-5.2120.876.1
2022 (9)37.990.6418.239.031.27-10.0919.5511.7815.6310.326.0014.8917.3312.531.111.8321.138.9749.91-1.6493.22-2.456.7852.744.20-8.8419.67-3.72
2021 (8)37.75-5.3916.72-5.431.41-8.9517.49-2.0714.17-0.8422.635.0115.402.461.093.8119.39-2.0250.7417.3595.56-3.474.44340.214.61-26.4920.43-3.68
2020 (7)39.902.3917.683.71.553.9517.863.914.294.6921.55-9.2215.03-7.561.05-11.7619.793.543.24-2.2899.00-0.21.0126.786.27-15.4321.216.69
2019 (6)38.971.7517.0511.371.4928.0217.194.8813.655.4123.747.8116.268.981.193.4819.126.4644.25-9.1999.206.210.80-87.957.41-17.3219.88-0.35
2018 (5)38.30-2.2215.310.21.17-11.8816.39-3.4712.95-6.5722.02-4.8414.92-4.051.152.6817.96-4.6748.734.593.403.826.60-34.168.97019.95-4.13
2017 (4)39.17-3.8815.28-3.231.32-4.5316.980.4713.862.3623.14-0.6915.55-1.081.12-3.4518.84-0.2146.63-10.089.97-3.7110.0252.620.00020.81-1.84
2016 (3)40.750.9215.791.221.39-7.316.902.1113.540.3723.304.4815.720.321.160.018.883.051.8115.4493.43-0.886.5714.410.00021.201.48
2015 (2)40.380.2515.601.171.495.9716.55-2.3613.49-2.2522.30-5.1515.67-6.391.16-4.1318.33-1.7244.8812.2394.263.625.74-36.470.00020.89-2.66
2014 (1)40.28015.4201.4115.9416.95013.80023.51016.7401.211.6818.650.9739.99-4.3190.970.739.03-6.610.00021.46-0.51

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