玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)11.03-16.8818.093.329.9325.283.58-28.11-18.453.05-23.56-35.653.75-11.140.271.68-16.42-23.980.5410.214.894.12-26.56-19.22116.56-18.551.6592.8453.1753.87.23-81.63-81.774.04-30.4620.96
23Q3 (19)13.2712.277.023.02-19.68164.914.981.43-21.083.9917.35-17.394.2268.822.672.0144.63.080.4919.5122.55.61-1.41-21.1143.0270.04134.2760.61-20.75235.5439.3467.25-51.995.8152.8916.43
23Q2 (18)11.82-6.56-14.783.76-17.72-38.364.912.29-36.813.40-7.1-21.482.50-10.71-5.661.39-12.03-3.470.41-4.6524.245.693.83-33.4584.118.25-9.8276.48-19.7-2.4923.52386.339.353.80-34.675.93
23Q1 (17)12.6535.44-47.624.5772.45-56.814.809.34-60.233.66-22.78-61.062.80-25.13-64.331.58-28.51-63.680.43-8.51-6.525.487.45-56.4777.701.091.295.2457.788.634.84-87.8-60.765.8173.95-15.8
22Q4 (16)9.34-24.68-59.342.65132.46-76.944.39-30.43-66.444.74-1.86-60.993.748.72-64.282.2113.33-61.50.4717.50.05.10-28.27-62.7276.8625.9-9.060.36234.17-31.2439.64-51.62224.363.34-33.07-59.71
22Q3 (15)12.40-10.6-46.571.14-81.31-91.06.31-18.79-56.934.8311.55-57.893.4429.81-69.451.9535.42-67.50.4021.21-23.087.11-16.84-53.1661.05-34.54-24.1418.06-76.97-79.0981.94280.93502.194.99131.02-22.87
22Q2 (14)13.87-42.57-48.116.10-42.34-49.07.77-35.63-40.054.33-53.94-58.122.65-66.24-75.261.44-66.9-74.010.33-28.26-38.898.55-32.09-36.6793.2721.48-2.2578.43-10.54-14.9821.5174.52177.82.16-68.7-81.07
22Q1 (13)24.155.140.2510.58-7.92-6.9512.07-7.720.09.40-22.63-3.397.85-25.02-17.194.35-24.22-14.710.46-2.13-11.5412.59-7.97-0.5576.78-9.09-15.6587.67-0.12-6.9712.330.85114.166.90-16.77-23.16
21Q4 (12)22.97-1.0329.1211.49-9.24156.4713.08-10.72119.112.155.93162.4210.47-7.02155.375.74-4.33162.10.47-9.620.013.68-9.88103.8784.464.955.1787.781.6317.0412.22-10.18-51.128.2928.13-8.3
21Q3 (11)23.21-13.1734.0812.665.85109.614.6513.0494.311.4710.9386.511.265.1497.896.008.398.020.52-3.76.1215.1812.4482.4580.48-15.66-14.6886.37-6.387.8713.6175.73-31.536.47-43.3-7.57
21Q2 (10)26.7310.9658.8211.965.19126.9412.967.3796.0710.346.2786.6410.7112.97123.135.548.63100.720.543.858.013.506.6480.7295.424.8216.3892.26-2.1115.597.7434.53-61.6511.4127.060
21Q1 (9)24.0935.4148.711.37153.79190.0512.07102.18122.699.73110.15148.859.48131.22241.015.10132.88193.10.5210.6418.1812.6688.6796.5891.0313.3537.7294.2425.6630.415.76-76.98-79.258.98-0.660
20Q4 (8)17.792.7717.194.48-25.83127.415.97-20.82108.014.63-24.7282.284.10-27.94145.512.19-27.72110.580.47-4.0814.636.71-19.3569.0280.31-14.8646.4275.00-6.339.3525.0025.8-20.429.0429.1434.52
20Q3 (7)17.312.854.476.0414.6147.327.5414.0734.886.1511.0133.995.6918.5463.983.039.7841.590.49-2.06.528.3211.3825.8794.3315.0540.8380.070.329.2719.87-1.56-25.637.000-24.57
20Q2 (6)16.833.89-5.825.2734.44142.866.6121.9662.015.5441.6946.564.8072.66147.422.7658.62122.580.5013.6451.527.4715.9934.1181.9924.0440.4479.8110.4450.3620.19-27.2-56.790.000-100.0
20Q1 (5)16.206.7225.583.9298.98330.775.4288.85171.03.9153.94171.532.7866.47195.741.7467.31180.650.447.322.336.4462.22106.4166.1020.5116.4372.275.3759.4927.73-11.73-49.290.00-100.0-100.0
19Q4 (4)15.18-8.390.01.97-51.950.02.87-48.660.02.54-44.660.01.67-51.870.01.04-51.40.00.41-10.870.03.97-39.940.054.85-18.110.068.58-6.410.031.4217.570.06.72-27.590.0
19Q3 (3)16.57-7.270.04.1088.940.05.5937.010.04.5921.430.03.4778.870.02.1472.580.00.4639.390.06.6118.670.066.9814.730.073.2838.050.026.72-42.810.09.28-12.860.0
19Q2 (2)17.8738.530.02.17138.460.04.08104.00.03.78162.50.01.94106.380.01.24100.00.00.33-23.260.05.5778.530.058.382.840.053.0817.150.046.72-14.570.010.6528.00.0
19Q1 (1)12.900.00.00.910.00.02.000.00.01.440.00.00.940.00.00.620.00.00.430.00.03.120.00.056.770.00.045.310.00.054.690.00.08.320.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)12.12-21.763.58-34.310.49-19.144.46-43.333.50-42.5312.94-27.266.65-32.491.8816.055.10-40.42116.5651.6580.1815.8619.80-35.690.211.984.836.39
2022 (9)15.49-36.185.45-54.120.6018.617.87-40.476.09-44.3317.79-56.699.85-56.21.62-21.368.56-37.8876.86-9.069.20-23.0330.80204.980.20384.054.54-48.41
2021 (8)24.2741.9311.88138.080.51-32.2413.22105.2810.94113.6741.08145.5522.49125.82.066.1913.7889.2984.465.1789.9116.1910.10-55.360.04-35.258.807.71
2020 (7)17.1010.184.99113.250.75-23.346.4475.965.1265.716.73112.859.9690.81.9415.487.2851.0480.3146.4277.3821.0222.62-37.270.06-21.248.17-5.55
2019 (6)15.52-6.622.34-37.430.9834.233.66-24.543.09-24.637.86-23.765.22-22.211.683.074.82-17.4754.8514.6163.94-17.0436.0657.280.08-43.518.65-5.88
2018 (5)16.62-2.413.740.540.737.524.85-8.494.10-9.4910.31-10.356.71-7.321.631.875.84-7.1547.86-20.3877.079.9722.93-23.270.1509.19-3.57
2017 (4)17.03-1.733.7215.170.68-2.25.30-6.364.533.911.5014.547.246.311.605.966.29-8.5860.114.1670.0922.9129.88-30.470.0009.53-7.12
2016 (3)17.330.523.2331.30.69-8.75.667.64.3615.3410.0417.846.8118.431.51-0.666.887.557.7121.7857.0221.742.98-19.130.00010.26-0.1
2015 (2)17.24-0.692.46-25.680.7619.065.26-2.593.78-14.098.52-21.185.75-18.211.52-4.46.400.1647.39-3.7446.86-23.5953.1437.410.00010.276.87
2014 (1)17.3603.3100.64-13.55.4004.40010.8107.0301.591.926.39-1.3949.23-18.1861.32-7.1338.6813.860.0009.611.16

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