- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.97 | -11.66 | 17.26 | 0.2 | 0.0 | 53.85 | 0.56 | 12.0 | 7.69 | 0.02 | 0.0 | 0 | 10.15 | 13.2 | 31.2 | 28.43 | 26.78 | -8.16 | 1.02 | 13.2 | 0 | 302 | 0.0 | 0.0 |
| 23Q3 (19) | 2.23 | 27.43 | -27.36 | 0.2 | 25.0 | -4.76 | 0.5 | 8.7 | -5.66 | 0.02 | 0.0 | 100.0 | 8.97 | -1.91 | 31.11 | 22.42 | -14.7 | 29.88 | 0.90 | -21.52 | 175.34 | 302 | 0.0 | 0.0 |
| 23Q2 (18) | 1.75 | 0.0 | -33.46 | 0.16 | -20.0 | -20.0 | 0.46 | -6.12 | -9.8 | 0.02 | 100.0 | 0 | 9.14 | -20.0 | 20.23 | 26.29 | -6.12 | 35.55 | 1.14 | 100.0 | 0 | 302 | 0.0 | 0.0 |
| 23Q1 (17) | 1.75 | 4.17 | -38.16 | 0.2 | 53.85 | -9.09 | 0.49 | -5.77 | 11.36 | 0.01 | 0 | 0.0 | 11.43 | 47.69 | 47.01 | 28.00 | -9.54 | 80.09 | 0.57 | 0 | 61.71 | 302 | 0.0 | 0.0 |
| 22Q4 (16) | 1.68 | -45.28 | -53.46 | 0.13 | -38.1 | -56.67 | 0.52 | -1.89 | -14.75 | 0 | -100.0 | 0 | 7.74 | 13.12 | -6.88 | 30.95 | 79.29 | 83.18 | 0.00 | -100.0 | 0 | 302 | 0.0 | 0.0 |
| 22Q3 (15) | 3.07 | 16.73 | -8.9 | 0.21 | 5.0 | -8.7 | 0.53 | 3.92 | 12.77 | 0.01 | 0 | 0 | 6.84 | -10.05 | 0.23 | 17.26 | -10.97 | 23.79 | 0.33 | 0 | 0 | 302 | 0.0 | 0.0 |
| 22Q2 (14) | 2.63 | -7.07 | 11.44 | 0.2 | -9.09 | -16.67 | 0.51 | 15.91 | 18.6 | 0 | -100.0 | 0 | 7.60 | -2.18 | -25.22 | 19.39 | 24.72 | 6.43 | 0.00 | -100.0 | 0 | 302 | 0.0 | 0.0 |
| 22Q1 (13) | 2.83 | -21.61 | -34.49 | 0.22 | -26.67 | 0.0 | 0.44 | -27.87 | -4.35 | 0.01 | 0 | 0 | 7.77 | -6.45 | 52.65 | 15.55 | -7.99 | 46.01 | 0.35 | 0 | 0 | 302 | 0.0 | 0.0 |
| 21Q4 (12) | 3.61 | 7.12 | -23.52 | 0.3 | 30.43 | 36.36 | 0.61 | 29.79 | -15.28 | 0 | 0 | 0 | 8.31 | 21.76 | 78.29 | 16.90 | 21.16 | 10.77 | 0.00 | 0 | 0 | 302 | 0.0 | 0.0 |
| 21Q3 (11) | 3.37 | 42.8 | -35.93 | 0.23 | -4.17 | -14.81 | 0.47 | 9.3 | -27.69 | 0 | 0 | 0 | 6.82 | -32.89 | 32.96 | 13.95 | -23.46 | 12.86 | 0.00 | 0 | 0 | 302 | 0.0 | 0.0 |
| 21Q2 (10) | 2.36 | -45.37 | -26.48 | 0.24 | 9.09 | 0.0 | 0.43 | -6.52 | -24.56 | 0 | 0 | -100.0 | 10.17 | 99.69 | 36.02 | 18.22 | 71.11 | 2.61 | 0.00 | 0 | -100.0 | 302 | 0.0 | 0.0 |
| 21Q1 (9) | 4.32 | -8.47 | 28.96 | 0.22 | 0.0 | -33.33 | 0.46 | -36.11 | -22.03 | 0 | 0 | -100.0 | 5.09 | 9.26 | -48.3 | 10.65 | -30.2 | -39.54 | 0.00 | 0 | -100.0 | 302 | 0.0 | 0.0 |
| 20Q4 (8) | 4.72 | -10.27 | 9.26 | 0.22 | -18.52 | 0.0 | 0.72 | 10.77 | -7.69 | 0 | 0 | 0 | 4.66 | -9.2 | -8.47 | 15.25 | 23.44 | -15.51 | 0.00 | 0 | 0 | 302 | 0.0 | 0.0 |
| 20Q3 (7) | 5.26 | 63.86 | 16.37 | 0.27 | 12.5 | -41.3 | 0.65 | 14.04 | 6.56 | 0 | -100.0 | -100.0 | 5.13 | -31.35 | -49.56 | 12.36 | -30.41 | -8.43 | 0.00 | -100.0 | -100.0 | 302 | 0.0 | 0.0 |
| 20Q2 (6) | 3.21 | -4.18 | -13.24 | 0.24 | -27.27 | -41.46 | 0.57 | -3.39 | -3.39 | 0.01 | 0.0 | 0.0 | 7.48 | -24.1 | -32.53 | 17.76 | 0.82 | 11.36 | 0.31 | 4.36 | 15.26 | 302 | 0.0 | 0.0 |
| 20Q1 (5) | 3.35 | -22.45 | -4.56 | 0.33 | 50.0 | -5.71 | 0.59 | -24.36 | 3.51 | 0.01 | 0 | 0.0 | 9.85 | 93.43 | -1.21 | 17.61 | -2.46 | 8.45 | 0.30 | 0 | 4.78 | 302 | 0.0 | 0.0 |
| 19Q4 (4) | 4.32 | -4.42 | 0.0 | 0.22 | -52.17 | 0.0 | 0.78 | 27.87 | 0.0 | 0 | -100.0 | 0.0 | 5.09 | -49.96 | 0.0 | 18.06 | 33.79 | 0.0 | 0.00 | -100.0 | 0.0 | 302 | 0.0 | 0.0 |
| 19Q3 (3) | 4.52 | 22.16 | 0.0 | 0.46 | 12.2 | 0.0 | 0.61 | 3.39 | 0.0 | 0.02 | 100.0 | 0.0 | 10.18 | -8.16 | 0.0 | 13.50 | -15.37 | 0.0 | 0.44 | 63.72 | 0.0 | 302 | 0.0 | 0.0 |
| 19Q2 (2) | 3.7 | 5.41 | 0.0 | 0.41 | 17.14 | 0.0 | 0.59 | 3.51 | 0.0 | 0.01 | 0.0 | 0.0 | 11.08 | 11.13 | 0.0 | 15.95 | -1.81 | 0.0 | 0.27 | -5.14 | 0.0 | 302 | 0.0 | 0.0 |
| 19Q1 (1) | 3.51 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 9.97 | 0.0 | 0.0 | 16.24 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 302 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.7 | -24.58 | 0.76 | 0.0 | 2.01 | 0.5 | 0.07 | 250.0 | 9.87 | 32.6 | 26.10 | 33.26 | 0.91 | 364.09 | 302 | 0.0 |
| 2022 (9) | 10.21 | -25.26 | 0.76 | -23.23 | 2.0 | 2.04 | 0.02 | 100.0 | 7.44 | 2.71 | 19.59 | 36.52 | 0.20 | 167.58 | 302 | 0.0 |
| 2021 (8) | 13.66 | -17.36 | 0.99 | -6.6 | 1.96 | -22.53 | 0.01 | -50.0 | 7.25 | 13.02 | 14.35 | -6.25 | 0.07 | -39.49 | 302 | 0.0 |
| 2020 (7) | 16.53 | 2.99 | 1.06 | -25.87 | 2.53 | -1.17 | 0.02 | -50.0 | 6.41 | -28.03 | 15.31 | -4.04 | 0.12 | -51.45 | 302 | 0.0 |
| 2019 (6) | 16.05 | -20.54 | 1.43 | -28.14 | 2.56 | -8.9 | 0.04 | -60.0 | 8.91 | -9.56 | 15.95 | 14.66 | 0.25 | -49.66 | 302 | 0.0 |
| 2018 (5) | 20.2 | -13.34 | 1.99 | -8.72 | 2.81 | -13.0 | 0.1 | -52.38 | 9.85 | 5.34 | 13.91 | 0.39 | 0.50 | -45.05 | 302 | 0.0 |
| 2017 (4) | 23.31 | -36.14 | 2.18 | -44.95 | 3.23 | -16.1 | 0.21 | -70.83 | 9.35 | -13.8 | 13.86 | 31.37 | 0.90 | -54.33 | 302 | -59.02 |
| 2016 (3) | 36.5 | -36.98 | 3.96 | -25.42 | 3.85 | -3.75 | 0.72 | -56.36 | 10.85 | 18.34 | 10.55 | 52.73 | 1.97 | -30.76 | 737 | -40.61 |
| 2015 (2) | 57.92 | -23.78 | 5.31 | -13.38 | 4.0 | -16.14 | 1.65 | -17.09 | 9.17 | 13.65 | 6.91 | 10.02 | 2.85 | 8.78 | 1241 | -33.39 |
| 2014 (1) | 75.99 | -12.96 | 6.13 | -18.92 | 4.77 | -4.02 | 1.99 | -14.22 | 8.07 | 0 | 6.28 | 0 | 2.62 | 0 | 1863 | -13.55 |
