玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.35-56.79-20.450.0775.0-50.00.35-33.9629.630.8210.8126.1520.00305.0-37.14100.0052.8362.96234.29156.4558.592040.00.0
23Q3 (19)0.81113.16131.430.04-82.61-76.470.5323.2676.670.74-19.5719.354.94-91.84-89.8365.43-42.18-23.6691.36-62.27-48.432040.08.51
23Q2 (18)0.3815.15-36.670.2353.33-8.00.4386.96-6.520.9255.9315.060.5333.1645.26113.1662.3647.6242.1135.4181.582040.08.51
23Q1 (17)0.33-25.0-23.260.157.14-16.670.23-14.81-8.00.59-9.230.045.4542.868.5969.7013.5819.88178.7921.0330.32040.08.51
22Q4 (16)0.4425.71-35.290.14-17.65-26.320.27-10.0-12.90.654.84-8.4531.82-34.4913.8861.36-28.4134.6147.73-16.6141.492048.518.51
22Q3 (15)0.35-41.67-52.050.17-32.0-10.530.3-34.78-14.290.62-22.5-6.0648.5716.5786.6285.7111.878.78177.1432.8695.931880.0-4.08
22Q2 (14)0.639.530.00.2538.8938.890.4684.058.620.835.5937.9341.67-0.4638.8976.6731.8758.62133.33-2.8237.931880.0-4.08
22Q1 (13)0.43-36.76-15.690.18-5.2612.50.25-19.35-3.850.59-16.99.2641.8649.8233.4358.1427.5314.04137.2131.4129.591880.0-4.08
21Q4 (12)0.68-6.8551.110.190.046.150.31-11.433.330.717.581.4327.947.35-3.2845.59-4.92-31.62104.4115.49-32.88188-4.08-4.08
21Q3 (11)0.7321.6792.110.195.5626.670.3520.69-20.450.6613.79-39.4526.03-13.24-34.0647.95-0.8-58.5990.41-6.47-68.481960.0-10.91
21Q2 (10)0.617.6525.00.1812.5125.00.2911.5426.090.587.41-19.4430.00-4.3880.048.33-5.190.8796.67-8.7-35.561960.0-10.91
21Q1 (9)0.5113.3375.860.1623.08166.670.26-13.3318.180.54-22.86-27.0331.378.651.6350.98-23.53-32.8105.88-31.93-58.511960.0-8.84
20Q4 (8)0.4518.427.140.13-13.3362.50.3-31.8220.00.7-35.78-10.2628.89-26.8151.6766.67-42.4212.0155.56-45.77-16.24196-10.91-8.84
20Q3 (7)0.38-20.83-34.480.1587.5114.290.4491.383.331.0951.3941.5639.47136.84227.07115.79141.65179.82286.8491.23116.062200.02.33
20Q2 (6)0.4865.52-21.310.0833.3333.330.234.55-11.540.72-2.7-14.2916.67-19.4469.4447.92-36.8412.42150.00-41.228.932202.332.33
20Q1 (5)0.29-30.95-53.230.06-25.0-14.290.22-12.00.00.74-5.13-5.1320.698.6283.2575.8627.45113.79255.1737.4102.832150.00.0
19Q4 (4)0.42-27.590.00.0814.290.00.254.170.00.781.30.019.0557.820.059.5243.850.0185.7139.890.02150.00.0
19Q3 (3)0.58-4.920.00.0716.670.00.24-7.690.00.77-8.330.012.0722.70.041.38-2.920.0132.76-3.590.02150.00.0
19Q2 (2)0.61-1.610.00.06-14.290.00.2618.180.00.847.690.09.84-12.880.042.6220.120.0137.709.460.02150.00.0
19Q1 (1)0.620.00.00.070.00.00.220.00.00.780.00.011.290.00.035.480.00.0125.810.00.02150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.872.750.47-36.491.5420.313.0615.0425.13-38.1882.3517.1163.6411.962040.0
2022 (9)1.82-27.780.742.781.285.792.666.440.6642.3170.3346.47146.1547.322048.51
2021 (8)2.5257.50.7271.431.210.832.5-23.0828.578.8448.02-35.9899.21-51.16188-4.08
2020 (7)1.6-28.250.4250.01.223.713.252.5226.25109.0675.0072.42203.1242.89196-10.91
2019 (6)2.230.00.283.70.975.433.170.9612.563.743.505.43142.150.962202.33
2018 (5)2.235.190.278.00.92-5.153.1410.9512.112.6741.26-9.83140.815.482151.9
2017 (4)2.1215.850.25-24.240.973.192.834.0411.79-34.6145.75-10.92133.49-10.19211-3.21
2016 (3)1.83-19.380.33106.250.944.442.72-4.918.03155.8451.3729.56148.6317.97218-1.8
2015 (2)2.27-47.450.16-81.180.9-1.12.8611.287.05-64.1839.6588.22125.99111.782228.82
2014 (1)4.32-4.210.85214.810.91-20.182.57-13.4719.68021.06059.49020411.48

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