玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.104.658.5114.727.136.9812.45-17.55-0.5610.26-3.57-2.849.32-14.73-23.294.23-12.6-20.930.41-8.89-18.013.72-15.470.66124.624.09-0.69118.2530.07.57-18.25-302.02-84.447.88-5.42.87
23Q3 (19)23.033.044.5413.746.267.9315.10-1.11-5.0310.64-4.66-11.0410.934.79-24.984.841.04-21.30.454.65-11.7616.23-1.58-4.75119.72-11.39-9.8490.977.4413.599.03-41.07-54.658.33-2.570.12
23Q2 (18)22.352.052.5712.93-1.6-1.2215.2718.378.4511.167.830.6310.4310.02-17.874.797.4-14.310.430.0-14.016.4916.377.78135.1129.76-6.3184.67-16.87-8.9315.33928.26118.138.55-0.354.14
23Q1 (17)21.90-1.415.5713.14-4.5136.8812.903.0427.4710.35-1.9926.539.48-21.9820.04.46-16.6422.530.43-14.0-2.2714.173.9622.68104.12-17.02-8.52101.85-7.357.31-1.8581.29-135.928.5812.01-2.5
22Q4 (16)22.210.828.5513.768.0933.0812.52-21.2616.6810.56-11.7118.6512.15-16.6117.55.35-13.0117.320.50-1.96-1.9613.63-20.0113.68125.48-5.50.24109.9337.2814.09-9.90-149.68-371.617.66-7.93-7.6
22Q3 (15)22.031.117.5612.73-2.7543.0315.9012.9375.1111.967.8465.8814.5714.7278.556.1510.0288.070.512.013.3317.0411.3763.53132.78-7.931.3780.08-13.87-18.2619.92183.41882.518.321.34-2.69
22Q2 (14)21.7914.9924.7313.0936.3565.0714.0839.1373.6111.0935.5762.3712.7060.7688.435.5953.5798.930.5013.6421.9515.3032.4761.05144.2126.7-16.5292.97-2.04-4.947.0336.38220.248.21-6.7-5.41
22Q1 (13)18.95-7.38-1.259.60-7.165.4910.12-5.68-2.698.18-8.09-3.887.90-23.65.763.64-20.184.60.44-13.737.3211.55-3.67-2.7113.82-9.07-2.5294.91-1.58.415.1541.47-58.628.806.15-5.17
21Q4 (12)20.469.18-1.6310.3416.18-13.0410.7318.170.668.9023.442.7710.3426.724.444.5639.45-0.440.5113.33-3.7711.9915.071.35125.18-4.438.9696.36-1.65-13.63.6479.69131.628.29-3.04-4.38
21Q3 (11)18.747.27-20.598.9012.23-36.979.0811.96-29.287.215.56-30.818.1621.07-33.53.2716.37-35.380.459.76-6.2510.429.68-26.26130.98-24.188.7297.970.17-10.892.03-7.63120.378.55-1.53.51
21Q2 (10)17.47-8.96-15.977.93-12.86-27.718.11-22.02-26.746.83-19.74-25.366.74-9.77-26.422.81-19.25-26.250.410.00.09.50-19.97-23.88172.7447.941.3697.8111.72-1.422.19-82.38155.528.68-6.470
21Q1 (9)19.19-7.74-0.579.10-23.47-4.4110.40-2.44-5.548.51-1.73-3.417.47-24.55-3.863.48-24.020.00.41-22.645.1311.870.34-4.51116.761.63-1.8787.55-21.51.2712.45208.09-8.129.287.040
20Q4 (8)20.80-11.865.4211.89-15.7915.4410.66-16.9813.048.66-16.8912.769.90-19.3213.144.58-9.4918.350.5310.426.011.83-16.2812.45114.89-4.63-12.02111.521.432.04-11.52-15.79-24.958.674.9618.44
20Q3 (7)23.6013.5215.9714.1228.7115.3612.8415.99-0.710.4213.88-1.0412.2733.95-21.655.0632.81-23.10.4817.07-22.5814.1313.221.95120.47-29.31-3.13109.9510.8216.12-9.95-1258.5-287.238.26012.69
20Q2 (6)20.797.72-0.5310.9715.23-7.0311.070.54-11.589.153.86-8.869.1617.89-28.883.819.48-32.090.415.13-26.7912.480.4-7.69170.4343.239.9699.2114.775.260.86-93.66-85.060.000-100.0
20Q1 (5)19.30-2.187.289.52-7.5710.9611.0116.7628.328.8114.7129.567.77-11.29.753.48-10.083.880.39-22.0-20.4112.4318.1629.34118.99-8.8810.9686.44-20.91-13.5613.56247.000.00-100.0-100.0
19Q4 (4)19.73-3.050.010.30-15.850.09.43-27.070.07.68-27.070.08.75-44.130.03.87-41.190.00.50-19.350.010.52-24.10.0130.585.00.0109.3015.430.0-9.22-273.490.07.32-0.140.0
19Q3 (3)20.35-2.630.012.243.730.012.933.270.010.534.880.015.6621.580.06.5817.290.00.6210.710.013.862.510.0124.36-19.760.094.680.460.05.32-7.550.07.33-5.780.0
19Q2 (2)20.9016.180.011.8037.530.012.5245.920.010.0447.650.012.8881.920.05.6167.460.00.5614.290.013.5240.690.0154.9944.530.094.25-5.750.05.7500.07.78-4.890.0
19Q1 (1)17.990.00.08.580.00.08.580.00.06.800.00.07.080.00.03.350.00.00.490.00.09.610.00.0107.240.00.0100.000.00.0-0.000.00.08.180.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.886.9213.669.461.040.0213.944.7310.600.1939.11-13.8417.50-13.711.64-13.6815.164.41124.62-0.6998.034.571.97-68.530.31-13.748.321.46
2022 (9)21.4012.4512.4836.691.04-13.9313.3138.3610.5834.0945.3944.8820.2841.521.905.5614.5232.36125.480.2493.74-1.266.2623.660.3617.198.20-5.42
2021 (8)19.03-10.289.13-22.361.213.749.62-15.697.89-14.8931.33-15.3514.33-14.451.800.010.97-13.76125.188.9694.94-7.885.0600.3127.468.67-0.91
2020 (7)21.216.8511.767.891.1727.3511.413.169.273.8137.01-13.7116.75-12.441.80-15.4912.725.39114.89-12.02103.064.59-3.0600.2431.078.7514.98
2019 (6)19.859.9710.9035.240.9248.5511.0628.98.9330.3642.8944.7519.1333.122.131.4312.0730.2130.5810.9298.534.921.47-75.870.1915.817.61-3.55
2018 (5)18.05-8.478.06-9.740.62-10.728.58-3.386.85-2.2829.637.214.371.992.104.489.27-3.94117.7224.8493.92-6.556.0800.1607.89-4.36
2017 (4)19.72-3.578.938.110.69-24.238.884.597.019.0227.6424.6214.0921.262.0111.059.650.8494.30-3.81100.493.27-0.4900.0008.25-8.84
2016 (3)20.457.88.2637.90.91-24.758.4941.746.4336.5222.1849.6611.6245.071.816.479.5728.9898.0417.7897.31-2.562.691893.60.0009.05-8.49
2015 (2)18.9724.395.99430.091.21-12.325.9994.484.7167.0214.8268.798.0171.891.703.037.4257.5483.24-4.4499.87171.450.13-99.790.0009.89-10.58
2014 (1)15.2501.1301.38-7.643.0802.8208.7804.6601.65-0.64.71-3.8887.11-4.3836.79-34.6163.2144.510.00011.06-2.12

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