玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)549.58-3.7-18.988.2311.97-13.6419.3111.62-20.839.4521.215.791.5016.276.593.5115.91-2.247.1825.8542.92206800.00.0
23Q3 (19)570.691.37-24.37.352.65-30.7317.30.87-28.7532.55-1.87-1.481.291.26-8.483.03-0.49-5.875.70-3.230.15206800.04.76
23Q2 (18)562.963.85-21.877.16-24.63-21.7517.15-18.41-33.533.1719.883.371.27-27.430.163.05-21.44-14.895.8915.4332.3206800.04.76
23Q1 (17)542.09-20.09-14.539.5-0.31-24.321.02-13.78-5.6127.67-18.78-8.771.7524.74-11.443.887.8910.435.101.636.74206800.04.76
22Q4 (16)678.36-10.0214.789.53-10.18-23.1524.380.4112.6634.073.12-0.211.40-0.17-33.043.5911.6-1.855.0214.6-13.06206804.764.76
22Q3 (15)753.924.6334.8510.6115.96-12.4624.28-5.8514.5833.042.960.031.4110.82-35.083.22-10.02-15.034.38-1.6-25.82197410.01.83
22Q2 (14)720.5513.6141.549.15-27.09-19.125.7915.8135.6732.095.81.291.27-35.83-42.843.581.93-4.154.45-6.87-28.43197410.01.83
22Q1 (13)634.237.3134.6612.551.2115.2422.272.9123.3130.33-11.16-0.521.98-5.69-14.423.51-4.1-8.434.78-17.22-26.13197410.01.83
21Q4 (12)591.05.7130.4812.42.315.5321.642.1210.0234.143.366.892.10-3.22-19.123.66-3.39-15.685.78-2.22-18.08197411.831.83
21Q3 (11)559.079.8224.612.127.1620.1221.1911.4731.2933.034.26-0.332.17-2.42-3.593.791.55.375.91-5.06-20.01193860.0-0.98
21Q2 (10)509.088.0914.6911.313.8621.7419.015.2623.5231.683.9-1.092.22-3.926.153.73-2.627.76.22-3.88-13.76193860.0-0.98
21Q1 (9)470.973.9811.4210.89-7.324.7118.06-8.1916.9730.49-4.54-4.272.31-10.86-6.023.83-11.74.986.47-8.19-14.09193860.0-2.72
20Q4 (8)452.960.958.2411.7516.4517.9719.6721.8722.7131.94-3.62-7.52.5915.368.994.3420.7213.377.05-4.53-14.5419386-0.98-2.72
20Q3 (7)448.71.0918.910.098.614.0216.144.8720.033.143.4717.812.257.44-12.513.603.740.937.392.35-0.92195770.0-1.77
20Q2 (6)443.865.0123.199.29-10.67-2.5215.39-0.3223.0232.030.5714.932.09-14.94-20.873.47-5.08-0.147.22-4.23-6.7119577-1.77-1.77
20Q1 (5)422.681.029.7210.44.4216.9915.44-3.6824.8231.85-7.7613.472.463.38-9.823.65-4.64-3.787.54-8.68-12.53199290.00.0
19Q4 (4)418.4910.890.09.962.680.016.0319.180.034.5322.750.02.38-7.410.03.837.470.08.2510.690.0199290.00.0
19Q3 (3)377.384.740.09.71.780.013.457.510.028.130.930.02.57-2.820.03.562.650.07.45-3.630.0199290.00.0
19Q2 (2)360.3110.580.09.537.20.012.511.130.027.87-0.710.02.64-3.060.03.47-8.550.07.74-10.210.0199290.00.0
19Q1 (1)325.830.00.08.890.00.012.370.00.028.070.00.02.730.00.03.800.00.08.610.00.0199290.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2225.33-20.1532.25-22.974.77-22.7132.842.551.45-3.443.36-3.195.9728.43206800.0
2022 (9)2787.0530.8441.83-10.4796.7321.06129.540.151.50-31.573.47-7.474.65-23.46206804.76
2021 (8)2130.1120.4746.7212.5279.919.9129.350.32.19-6.593.75-0.476.07-16.74197411.83
2020 (7)1768.2119.3141.529.0366.6422.59128.968.742.35-8.613.772.757.29-8.8619386-0.98
2019 (6)1482.02-2.0238.08-2.4154.3612.71118.6-8.942.57-0.43.6715.038.00-7.0719577-1.77
2018 (5)1512.531.3239.02-7.8448.2313.75130.25-4.722.58-9.043.1912.278.61-5.9619929-0.73
2017 (4)1492.850.9642.34-7.7642.4-26.91136.71.022.84-8.632.84-27.69.160.06200762.75
2016 (3)1478.72.145.912.9458.0155.52135.3211.153.1010.623.9252.339.158.86195396.25
2015 (2)1448.33.4440.641.3237.34.72121.75-10.92.81-2.052.581.238.41-13.8618389-1.26
2014 (1)1400.1213.0840.1123.5335.62-2.81136.649.372.8602.5409.760186234.72

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