- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.65 | -3.67 | 16.89 | 0.14 | 0.0 | 27.27 | 0.71 | 0.0 | -5.33 | 0.75 | 36.36 | 50.0 | 1.62 | 3.82 | 8.88 | 8.21 | 3.82 | -19.01 | 8.67 | 41.57 | 28.32 | 1330 | -12.56 | -1.48 |
| 23Q3 (19) | 8.98 | 12.96 | 4.42 | 0.14 | -17.65 | 40.0 | 0.71 | 4.41 | -8.97 | 0.55 | 5.77 | 17.02 | 1.56 | -27.09 | 34.08 | 7.91 | -7.56 | -12.83 | 6.12 | -6.36 | 12.07 | 1521 | -4.22 | -14.69 |
| 23Q2 (18) | 7.95 | 1.92 | -6.58 | 0.17 | 41.67 | 88.89 | 0.68 | 1.49 | -34.62 | 0.52 | 20.93 | 18.18 | 2.14 | 38.99 | 102.19 | 8.55 | -0.42 | -30.01 | 6.54 | 18.65 | 26.51 | 1588 | 1.15 | -7.08 |
| 23Q1 (17) | 7.8 | 5.41 | -13.24 | 0.12 | 9.09 | 20.0 | 0.67 | -10.67 | -10.67 | 0.43 | -14.0 | -2.27 | 1.54 | 3.5 | 38.31 | 8.59 | -15.25 | 2.96 | 5.51 | -18.41 | 12.64 | 1570 | 16.3 | -19.07 |
| 22Q4 (16) | 7.4 | -13.95 | 5.87 | 0.11 | 10.0 | 10.0 | 0.75 | -3.85 | 22.95 | 0.5 | 6.38 | 0.0 | 1.49 | 27.84 | 3.91 | 10.14 | 11.75 | 16.14 | 6.76 | 23.63 | -5.54 | 1350 | -24.28 | -24.28 |
| 22Q3 (15) | 8.6 | 1.06 | -0.92 | 0.1 | 11.11 | 11.11 | 0.78 | -25.0 | 11.43 | 0.47 | 6.82 | -11.32 | 1.16 | 9.95 | 12.14 | 9.07 | -25.78 | 12.47 | 5.47 | 5.7 | -10.5 | 1783 | 4.33 | -8.52 |
| 22Q2 (14) | 8.51 | -5.34 | -3.19 | 0.09 | -10.0 | -10.0 | 1.04 | 38.67 | 46.48 | 0.44 | 0.0 | -8.33 | 1.06 | -4.92 | -7.04 | 12.22 | 46.49 | 51.3 | 5.17 | 5.64 | -5.32 | 1709 | -11.91 | -7.27 |
| 22Q1 (13) | 8.99 | 28.61 | 14.23 | 0.1 | 0.0 | 0.0 | 0.75 | 22.95 | 8.7 | 0.44 | -12.0 | 7.32 | 1.11 | -22.25 | -12.46 | 8.34 | -4.4 | -4.85 | 4.89 | -31.58 | -6.05 | 1940 | 8.81 | 5.38 |
| 21Q4 (12) | 6.99 | -19.47 | -6.68 | 0.1 | 11.11 | -9.09 | 0.61 | -12.86 | -1.61 | 0.5 | -5.66 | 19.05 | 1.43 | 37.97 | -2.59 | 8.73 | 8.21 | 5.42 | 7.15 | 17.15 | 27.56 | 1783 | -8.52 | 0.0 |
| 21Q3 (11) | 8.68 | -1.25 | 25.07 | 0.09 | -10.0 | 0.0 | 0.7 | -1.41 | 14.75 | 0.53 | 10.42 | 51.43 | 1.04 | -8.86 | -20.05 | 8.06 | -0.16 | -8.25 | 6.11 | 11.82 | 21.07 | 1949 | 5.75 | 16.43 |
| 21Q2 (10) | 8.79 | 11.69 | 64.3 | 0.1 | 0.0 | -16.67 | 0.71 | 2.9 | 31.48 | 0.48 | 17.07 | 33.33 | 1.14 | -10.47 | -49.28 | 8.08 | -7.87 | -19.97 | 5.46 | 4.82 | -18.85 | 1843 | 0.11 | 11.7 |
| 21Q1 (9) | 7.87 | 5.07 | 40.29 | 0.1 | -9.09 | 11.11 | 0.69 | 11.29 | 21.05 | 0.41 | -2.38 | 36.67 | 1.27 | -13.48 | -20.8 | 8.77 | 5.92 | -13.71 | 5.21 | -7.09 | -2.58 | 1841 | 3.25 | -3.81 |
| 20Q4 (8) | 7.49 | 7.93 | 20.22 | 0.11 | 22.22 | -15.38 | 0.62 | 1.64 | -6.06 | 0.42 | 20.0 | 2.44 | 1.47 | 13.25 | -29.62 | 8.28 | -5.82 | -21.86 | 5.61 | 11.19 | -14.79 | 1783 | 6.51 | -6.84 |
| 20Q3 (7) | 6.94 | 29.72 | 25.5 | 0.09 | -25.0 | -18.18 | 0.61 | 12.96 | -6.15 | 0.35 | -2.78 | -12.5 | 1.30 | -42.18 | -34.8 | 8.79 | -12.92 | -25.22 | 5.04 | -25.05 | -30.28 | 1674 | 1.45 | 2.95 |
| 20Q2 (6) | 5.35 | -4.63 | -2.55 | 0.12 | 33.33 | 0.0 | 0.54 | -5.26 | -8.47 | 0.36 | 20.0 | 0.0 | 2.24 | 39.81 | 2.62 | 10.09 | -0.66 | -6.08 | 6.73 | 25.83 | 2.62 | 1650 | -13.79 | 9.27 |
| 20Q1 (5) | 5.61 | -9.95 | -10.81 | 0.09 | -30.77 | -18.18 | 0.57 | -13.64 | -17.39 | 0.3 | -26.83 | -9.09 | 1.60 | -23.12 | -8.26 | 10.16 | -4.09 | -7.38 | 5.35 | -18.74 | 1.93 | 1914 | 0.0 | 17.21 |
| 19Q4 (4) | 6.23 | 12.66 | 0.0 | 0.13 | 18.18 | 0.0 | 0.66 | 1.54 | 0.0 | 0.41 | 2.5 | 0.0 | 2.09 | 4.9 | 0.0 | 10.59 | -9.87 | 0.0 | 6.58 | -9.02 | 0.0 | 1914 | 17.71 | 0.0 |
| 19Q3 (3) | 5.53 | 0.73 | 0.0 | 0.11 | -8.33 | 0.0 | 0.65 | 10.17 | 0.0 | 0.4 | 11.11 | 0.0 | 1.99 | -9.0 | 0.0 | 11.75 | 9.37 | 0.0 | 7.23 | 10.31 | 0.0 | 1626 | 7.68 | 0.0 |
| 19Q2 (2) | 5.49 | -12.72 | 0.0 | 0.12 | 9.09 | 0.0 | 0.59 | -14.49 | 0.0 | 0.36 | 9.09 | 0.0 | 2.19 | 24.99 | 0.0 | 10.75 | -2.03 | 0.0 | 6.56 | 24.99 | 0.0 | 1510 | -7.53 | 0.0 |
| 19Q1 (1) | 6.29 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 10.97 | 0.0 | 0.0 | 5.25 | 0.0 | 0.0 | 1633 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.37 | -0.39 | 0.57 | 42.5 | 2.77 | -16.57 | 2.25 | 21.62 | 1.71 | 43.06 | 8.30 | -16.24 | 6.74 | 22.1 | 1330 | -1.48 |
| 2022 (9) | 33.5 | 3.62 | 0.4 | 2.56 | 3.32 | 22.51 | 1.85 | -3.14 | 1.19 | -1.02 | 9.91 | 18.23 | 5.52 | -6.52 | 1350 | -24.28 |
| 2021 (8) | 32.33 | 27.38 | 0.39 | -4.88 | 2.71 | 15.81 | 1.91 | 33.57 | 1.21 | -25.33 | 8.38 | -9.08 | 5.91 | 4.85 | 1783 | 0.0 |
| 2020 (7) | 25.38 | 7.82 | 0.41 | -12.77 | 2.34 | -9.65 | 1.43 | -5.3 | 1.62 | -19.09 | 9.22 | -16.2 | 5.63 | -12.16 | 1783 | -6.84 |
| 2019 (6) | 23.54 | -7.69 | 0.47 | 9.3 | 2.59 | 1.97 | 1.51 | 11.85 | 2.00 | 18.4 | 11.00 | 10.46 | 6.41 | 21.16 | 1914 | 16.28 |
| 2018 (5) | 25.5 | 6.74 | 0.43 | 16.22 | 2.54 | 9.01 | 1.35 | 35.0 | 1.69 | 8.88 | 9.96 | 2.13 | 5.29 | 26.48 | 1646 | -8.96 |
| 2017 (4) | 23.89 | 11.79 | 0.37 | 2.78 | 2.33 | 4.02 | 1.0 | 12.36 | 1.55 | -8.06 | 9.75 | -6.95 | 4.19 | 0.51 | 1808 | 7.11 |
| 2016 (3) | 21.37 | 8.37 | 0.36 | 2.86 | 2.24 | 9.8 | 0.89 | 28.99 | 1.68 | -5.08 | 10.48 | 1.33 | 4.16 | 19.03 | 1688 | 16.74 |
| 2015 (2) | 19.72 | 0.0 | 0.35 | -7.89 | 2.04 | -5.12 | 0.69 | 0.0 | 1.77 | -7.89 | 10.34 | -5.12 | 3.50 | 0.0 | 1446 | -6.23 |
| 2014 (1) | 19.72 | 9.56 | 0.38 | 11.76 | 2.15 | 23.56 | 0.69 | 16.95 | 1.93 | 0 | 10.90 | 0 | 3.50 | 0 | 1542 | 0.39 |
