玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.158.98232.649.9818.53201.946.50630.34119.054.671710.34114.640.881566.67119.210.31287.5125.410.050.025.017.7851.84192.56301.787.6415.23153.12-83.66433.37-53.9193.6-175.6118.434.36-7.39
23Q3 (19)22.1611.6922.78.4242.95506.760.89-82.45115.81-0.29-105.7593.24-0.06-105.9491.670.08-77.78157.140.050.00.011.71-28.2583.54280.360.0715.58936.84705.222439.34-842.11-5051.7-1434.4117.66-1.89-16.66
23Q2 (18)19.8468.56-2.225.89286.98188.735.07265.15177.175.04256.04168.291.01287.04166.890.36700.0192.310.050.0-16.6716.3260.63457.0280.164.4918.22116.3514.19474.33-16.35-766.35-112.4718.00-9.8621.38
23Q1 (17)11.7762.1220.97-3.1567.8278.83-3.0791.081.55-3.2389.8780.16-0.5488.2179.39-0.0695.0891.890.0525.00.010.16152.89313.0268.112.3718.56101.89254.8914.05-1.89-102.65-117.6919.970.35-4.54
22Q4 (16)7.26-59.8-42.7-9.79-372.9516.25-34.12-506.04-8.7-31.89-643.36-5.74-4.58-536.112.35-1.22-771.4313.480.04-20.0-20.0-19.21-401.11.03261.907.9713.028.71-22.18-22.7171.2912.9713.7419.90-6.0916.51
22Q3 (15)18.06-10.9951.0-2.07-201.4788.91-5.6314.3114.18-4.2941.8737.74-0.7252.3243.75-0.1464.162.160.05-16.67-16.676.38117.7577.22242.572.3616.5536.89218.7-87.0363.11-51.86134.221.1942.899.62
22Q2 (14)20.29108.5339.832.04113.71113.71-6.5760.52-151.81-7.3854.67-159.52-1.5142.37-169.59-0.3947.3-150.650.0620.00.02.93161.43-87.7236.984.7918.79-31.08-134.7973.58131.081128.89-39.7714.83-29.11-46.09
22Q1 (13)9.73-23.2-62.04-14.88-27.29-580.0-16.6446.99-253.79-16.2846.02-275.05-2.6244.14-235.75-0.7447.52-207.250.050.0-28.57-4.7775.43-123.22226.14-2.438.7889.33140.51212.6710.67-82.98-85.0720.9222.4825.8
21Q4 (12)12.675.94-58.74-11.6937.39-181.24-31.39-378.51-386.41-30.16-337.74-549.48-4.69-266.41-387.73-1.41-281.08-331.150.05-16.67-37.5-19.41-639.17-199.59231.7811.3617.7337.14-86.94-71.6762.68133.97299.317.08-11.64-4.04
21Q3 (11)11.96-17.57-52.97-18.67-25.47-233.64-6.56-151.74-163.38-6.89-155.56-190.3-1.28-158.99-159.26-0.37-148.05-145.680.060.0-40.03.60-84.89-79.83208.134.337.81284.51341.88110.62-184.51-184.78-425.9319.33-29.7320.36
21Q2 (10)14.51-43.39-19.48-14.88-580.0-387.8112.6817.19-60.0412.4033.33-57.532.1712.44-61.590.7711.59-61.880.06-14.29-14.2923.8215.97-44.49199.50-4.046.86-117.62-511.68-819.58217.62204.67160.1527.5165.420
21Q1 (9)25.63-16.5430.173.10-78.46-52.610.82-1.28360.729.3038.6258.971.9318.4255.650.6913.11281.580.07-12.5-12.520.545.39233.98207.895.599.5528.57-78.21118.0671.43327.13-72.3416.63-6.574.2
20Q4 (8)30.7120.7681.0714.393.01306.510.965.89102.596.71-12.0642.771.63-24.5442.980.61-24.6915.090.08-20.0-11.1119.499.1933.13196.881.9824.51131.10-2.95100.92-31.4510.36-190.517.8010.837.36
20Q3 (7)25.4341.1242.1513.97170.21118.6210.35-67.38-40.827.63-73.87-50.742.16-61.77-43.90.81-59.9-52.350.1042.860.017.85-58.4-34.3193.053.4122.24135.08726.38270.49-35.08-141.94-155.2116.060-4.74
20Q2 (6)18.02-8.48-15.565.17-20.95-47.5131.73864.58101.229.20599.15136.825.65555.6560.062.02631.5819.530.07-12.5-46.1542.91597.7278.42186.69-1.6249.9216.35110.33-73.8583.65-67.61123.080.00-100.0-100.0
20Q1 (5)19.6916.112.96.5484.7522.01-4.15-176.71-147.76-5.85-224.47-173.86-1.24-208.77-160.49-0.38-171.7-136.890.08-11.11-33.336.15-57.99-65.78189.7720.0255.78-158.24-342.52-356.87258.24643.1572.5615.96-3.747.26
19Q4 (4)16.96-5.20.03.54-44.60.05.41-69.070.04.70-69.660.01.14-70.390.00.53-68.820.00.09-10.00.014.64-46.120.0158.120.120.065.2578.960.034.75-45.310.016.58-1.660.0
19Q3 (3)17.89-16.170.06.39-35.130.017.4910.910.015.4925.630.03.859.070.01.700.590.00.10-23.080.027.1712.970.0157.9326.820.036.46-41.660.063.5469.440.016.869.410.0
19Q2 (2)21.3422.360.09.8583.770.015.7781.470.012.3355.680.03.5372.20.01.6964.080.00.138.330.024.0533.830.0124.532.220.062.501.460.037.50-2.340.015.413.560.0
19Q1 (1)17.440.00.05.360.00.08.690.00.07.920.00.02.050.00.01.030.00.00.120.00.017.970.00.0121.820.00.061.600.00.038.400.00.014.880.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.7936.485.6309.30-8.02.5301.7101.3000.7000.200.014.090301.7815.23223.23484.01-123.2300.00-10.3418.45-2.54
2022 (9)14.50-11.85-5.52010.116.15-14.440-13.810-9.490-2.4700.20-13.04-2.630261.9013.038.22-89.9361.7800.010.0218.93-5.59
2021 (8)16.45-31.57-10.2909.5217.12-2.720-3.010-2.210-0.4900.23-28.127.96-61.56231.7817.73379.45313.38-279.4500.01-14.220.0513.02
2020 (7)24.0429.8110.6165.018.133.2211.56-3.838.71-14.777.86-27.023.10-36.340.32-27.2720.71-1.85196.8824.5191.7971.398.21-82.330.01-13.6917.7411.57
2019 (6)18.5218.496.4357.997.87-6.2212.02268.7110.22480.6810.77526.164.87305.830.440.021.1063.57158.1225.7853.56-57.2546.4400.01-15.2915.90-0.38
2018 (5)15.63-16.424.07-49.758.406.493.26-55.281.76-68.521.72-69.611.20-61.540.44-10.212.90-20.52125.716.56125.2912.86-25.0000.01015.965.98
2017 (4)18.70-16.448.10-21.287.88-12.147.29-51.535.59-43.765.66-35.463.12-34.730.498.8916.23-34.92117.9720.05111.0262.24-11.1400.00015.06-4.8
2016 (3)22.3811.1810.2917.28.97-3.2315.0446.879.9433.248.7725.644.7815.740.45-10.024.9421.0198.273.2268.43-20.1731.57121.010.00015.8212.92
2015 (2)20.1317.658.7862.299.272.3110.24129.67.46175.286.98137.414.1392.990.50-16.6720.6141.2695.2017.4185.71-29.314.2900.00014.0113.26
2014 (1)17.1105.4109.063.764.4602.7102.9402.1400.60-6.2514.591.5381.082.31121.2311.54-21.2300.00012.3720.92

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