玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.47-10.92-14.224.51-40.97-52.773.55-62.355.653.02-57.16-13.220.86-61.95-23.210.60-53.85-18.920.15-11.76-6.258.07-40.136.7581.41-7.75-17.08126.8156.49-55.32-26.81-241.3785.417.342.9534.93
23Q3 (19)18.49-6.85-9.57.64-21.961.739.43-25.22-17.577.05-8.91-17.542.26-17.52-32.131.30-16.13-28.570.17-5.56-10.5313.48-17.3-9.0488.25-11.96-10.2381.034.423.518.97-15.26-44.847.1311.93-21.04
23Q2 (18)19.85-6.76-39.879.79-17.73-54.2512.6113.09-52.957.74-6.86-59.352.74-14.91-71.011.55-15.76-68.30.18-10.0-28.016.3011.04-44.93100.246.13-3.4977.62-27.27-2.7922.38433.1611.056.375.81-13.22
23Q1 (17)21.2910.89-36.4511.9024.61-50.4211.15231.85-48.628.31138.79-50.273.22187.5-62.861.84148.65-59.470.2025.0-23.0814.6894.18-39.9894.45-3.8-4.18106.72-62.4-3.5-6.7296.3536.666.0210.660.33
22Q4 (16)19.20-6.02-44.819.5527.16-57.43.36-70.63-82.183.48-59.3-74.911.12-66.37-83.820.74-59.34-78.240.16-15.79-30.437.56-48.99-66.4398.18-0.13-2.21283.83332.56138.67-183.83-634.64-871.55.44-39.76-31.57
22Q3 (15)20.43-38.11-37.437.51-64.91-65.611.44-57.31-37.798.55-55.09-39.663.33-64.76-61.721.82-62.78-52.480.19-24.0-24.014.82-49.93-31.3698.31-5.35-31.8965.62-17.82-44.7334.3870.6283.799.0323.0215.18
22Q2 (14)33.01-1.4617.3921.40-10.8310.6526.8023.586.8919.0413.9479.129.459.040.624.897.7163.00.25-3.85-3.8529.6021.0165.92103.875.38-25.9879.85-27.8-40.8120.15290.02157.767.3422.3333.7
22Q1 (13)33.50-3.7142.8624.007.0576.2121.7015.1291.716.7120.4896.598.6725.2985.264.5433.53118.270.2613.0423.8124.468.6157.598.57-1.82-34.11110.59-7.01-8.03-10.6143.9547.726.00-24.534.71
21Q4 (12)34.796.5587.2422.422.7146.9218.852.5339.3913.87-2.12307.946.92-20.46316.873.40-11.23290.80.23-8.043.7522.524.31119.92100.40-30.44-39.35118.920.16-43.81-18.92-1.1583.057.951.412.61
21Q3 (11)32.6516.11104.1921.8312.87513.218.3928.244870.2714.1733.39346.678.7029.4612328.573.8327.671026.470.25-3.8578.5721.5921.02208.43144.332.85-40.38118.73-11.98-87.62-18.7146.3997.827.8442.818.44
21Q2 (10)28.1219.91111.1119.3442.01258.0814.3426.68315.3210.6325.06300.196.7243.59455.563.0044.231100.00.2623.81136.3617.8414.871113.61140.33-6.19-38.93134.8912.18435.57-34.89-72.01-146.645.49-4.190
21Q1 (9)23.4526.2194.7713.6250.015033.3311.32163.873002.568.50150.02123.814.68181.932563.162.08139.08550.00.2131.2540.015.5351.66152.93149.59-9.63-22.86120.24-43.18641.1-20.2981.83-116.395.73-18.840
20Q4 (8)18.5816.215.919.08155.06382.984.291059.46258.893.402166.67300.01.662271.43333.80.87155.88770.00.1614.296.6710.2446.29118.34165.53-31.62-10.22211.63-77.94404.66-111.6387.01-165.877.06-2.350
20Q3 (7)15.9920.05-9.043.56313.17-44.810.37105.56-85.820.15102.82-91.070.07103.7-91.670.34213.33-50.00.1427.27-26.327.00376.19-8.38242.085.3543.09959.263708.54286.98-859.26-1248.54-481.797.23019.7
20Q2 (6)13.3210.63-26.08-1.67-1955.56-122.72-6.66-1607.69-200.0-5.31-1164.29-210.4-1.89-894.74-180.77-0.30-193.75-122.730.11-26.67-45.01.47-76.06-87.24229.7818.4938.5625.19213.34-77.1974.81-39.57824.060.000-100.0
20Q1 (5)12.04-24.89-42.970.09-95.21-99.17-0.3985.56-104.96-0.4275.29-106.65-0.1973.24-106.330.32220.0-81.070.150.0-28.576.1430.92-48.92193.925.1749.48-22.2268.01-116.17123.81-26.94430.950.000-100.0
19Q4 (4)16.03-8.820.01.88-70.850.0-2.70-203.450.0-1.70-201.190.0-0.71-184.520.00.10-85.290.00.15-21.050.04.69-38.610.0184.388.980.0-69.46-128.020.0169.46214.740.00.00-100.00.0
19Q3 (3)17.58-2.440.06.45-12.240.02.61-60.810.01.68-65.070.00.84-64.10.00.68-48.480.00.19-5.00.07.64-33.680.0169.182.010.0247.88124.520.0-147.69-1329.410.06.04-1.630.0
19Q2 (2)18.02-14.640.07.35-31.940.06.66-15.270.04.81-23.890.02.34-22.00.01.32-21.890.00.20-4.760.011.52-4.160.0165.8427.830.0110.40-19.650.0-10.3372.380.06.146.60.0
19Q1 (1)21.110.00.010.800.00.07.860.00.06.320.00.03.000.00.01.690.00.00.210.00.012.020.00.0129.730.00.0137.410.00.0-37.410.00.05.760.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.22-29.318.75-46.092.3627.759.49-43.556.73-46.639.18-59.095.50-54.280.72-19.113.40-33.181.41-17.0892.17-4.547.83127.524.272.866.66-4.86
2022 (9)27.19-9.3716.23-16.981.85-2.416.815.6612.615.722.44-11.3412.03-1.070.89-5.3220.032.5698.18-2.2196.56-21.43.4404.15-20.977.003.09
2021 (8)30.0098.9419.55534.741.89-35.3415.91011.93025.31012.16872.80.9459.3219.53196.81100.40-39.35122.860-22.8505.26-13.176.79-6.34
2020 (7)15.08-17.783.08-55.622.9343.28-0.140-0.170-0.2801.25-68.030.59-24.366.58-28.86165.53-13.3-2278.7502378.7506.05-6.817.2516.19
2019 (6)18.34-15.686.94-37.252.04171.644.02-62.673.07-61.436.01-72.493.91-61.290.78-28.449.25-30.82190.9359.36172.8068.4-72.7706.50-16.396.24-6.02
2018 (5)21.7522.9511.0651.30.75-9.5410.77157.667.96256.9521.85143.8610.10135.981.09-13.4913.37105.38119.81-49.6102.62-41.31-2.6207.77226.256.6411.04
2017 (4)17.6915.927.3187.920.83-24.194.1897.172.2358.168.96104.574.2859.71.2622.336.5136.76237.7319.0174.84-4.54-74.8102.3805.98-22.03
2016 (3)15.2643.563.89727.661.108.622.12457.891.4104.3802.68194.511.03-5.54.7665.28199.78-2.57183.1549.92-83.1500.0007.6716.21
2015 (2)10.63-39.290.47-92.991.017.850.38-93.38-0.330-1.0400.91-85.321.09-9.922.88-63.27205.0516.46122.164.55-22.1600.0006.60-8.08
2014 (1)17.5106.7000.94-19.985.7404.19013.9206.2001.2114.157.8488.92176.072.82116.85-4.23-16.8200.0007.186.37

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