- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 46.0 | 9.76 | -13.66 | 0.32 | 23.08 | 10.34 | 0.7 | 25.0 | 6.06 | 0.07 | 75.0 | 16.67 | 0.70 | 12.13 | 27.81 | 1.52 | 13.89 | 22.85 | 0.15 | 59.44 | 35.13 | 693 | 0.0 | 0.0 |
| 23Q3 (19) | 41.91 | -18.86 | -18.83 | 0.26 | 4.0 | 13.04 | 0.56 | -23.29 | 12.0 | 0.04 | 0.0 | 33.33 | 0.62 | 28.17 | 39.26 | 1.34 | -5.46 | 37.98 | 0.10 | 23.24 | 64.26 | 693 | 0.0 | -3.75 |
| 23Q2 (18) | 51.65 | 5.75 | 18.25 | 0.25 | -3.85 | -3.85 | 0.73 | 48.98 | 43.14 | 0.04 | 33.33 | 0.0 | 0.48 | -9.08 | -18.68 | 1.41 | 40.87 | 21.05 | 0.08 | 26.08 | -15.43 | 693 | 0.0 | -3.75 |
| 23Q1 (17) | 48.84 | -8.33 | 8.41 | 0.26 | -10.34 | 8.33 | 0.49 | -25.76 | 0.0 | 0.03 | -50.0 | -25.0 | 0.53 | -2.19 | -0.07 | 1.00 | -19.01 | -7.76 | 0.06 | -45.45 | -30.82 | 693 | 0.0 | -3.75 |
| 22Q4 (16) | 53.28 | 3.2 | 12.74 | 0.29 | 26.09 | 0.0 | 0.66 | 32.0 | 13.79 | 0.06 | 100.0 | 0.0 | 0.54 | 22.18 | -11.3 | 1.24 | 27.91 | 0.94 | 0.11 | 93.81 | -11.3 | 693 | -3.75 | -3.75 |
| 22Q3 (15) | 51.63 | 18.2 | 22.75 | 0.23 | -11.54 | -25.81 | 0.5 | -1.96 | -7.41 | 0.03 | -25.0 | -50.0 | 0.45 | -25.16 | -39.56 | 0.97 | -17.06 | -24.57 | 0.06 | -36.55 | -59.27 | 720 | 0.0 | -0.55 |
| 22Q2 (14) | 43.68 | -3.04 | 24.76 | 0.26 | 8.33 | 18.18 | 0.51 | 4.08 | 8.51 | 0.04 | 0.0 | 0.0 | 0.60 | 11.73 | -5.28 | 1.17 | 7.35 | -13.03 | 0.09 | 3.14 | -19.85 | 720 | 0.0 | -0.55 |
| 22Q1 (13) | 45.05 | -4.68 | 27.33 | 0.24 | -17.24 | 26.32 | 0.49 | -15.52 | -7.55 | 0.04 | -33.33 | -20.0 | 0.53 | -13.18 | -0.8 | 1.09 | -11.37 | -27.39 | 0.09 | -30.06 | -37.17 | 720 | 0.0 | -0.55 |
| 21Q4 (12) | 47.26 | 12.36 | 23.56 | 0.29 | -6.45 | -12.12 | 0.58 | 7.41 | -12.12 | 0.06 | 0.0 | -25.0 | 0.61 | -16.74 | -28.88 | 1.23 | -4.41 | -28.88 | 0.13 | -11.0 | -39.3 | 720 | -0.55 | -0.55 |
| 21Q3 (11) | 42.06 | 20.14 | 40.53 | 0.31 | 40.91 | 10.71 | 0.54 | 14.89 | -10.0 | 0.06 | 50.0 | 0.0 | 0.74 | 17.29 | -21.22 | 1.28 | -4.36 | -35.96 | 0.14 | 24.86 | -28.84 | 724 | 0.0 | 1.4 |
| 21Q2 (10) | 35.01 | -1.05 | 7.0 | 0.22 | 15.79 | -21.43 | 0.47 | -11.32 | -31.88 | 0.04 | -20.0 | -33.33 | 0.63 | 17.01 | -26.57 | 1.34 | -10.38 | -36.34 | 0.11 | -19.15 | -37.69 | 724 | 0.0 | 1.4 |
| 21Q1 (9) | 35.38 | -7.5 | 12.25 | 0.19 | -42.42 | -24.0 | 0.53 | -19.7 | 17.78 | 0.05 | -37.5 | 150.0 | 0.54 | -37.75 | -32.29 | 1.50 | -13.18 | 4.93 | 0.14 | -32.43 | 122.72 | 724 | 0.0 | -6.1 |
| 20Q4 (8) | 38.25 | 27.8 | -7.94 | 0.33 | 17.86 | 17.86 | 0.66 | 10.0 | 29.41 | 0.08 | 33.33 | 300.0 | 0.86 | -7.78 | 28.03 | 1.73 | -13.93 | 40.58 | 0.21 | 4.33 | 334.51 | 724 | 1.4 | -6.1 |
| 20Q3 (7) | 29.93 | -8.53 | -9.0 | 0.28 | 0.0 | -3.45 | 0.6 | -13.04 | 20.0 | 0.06 | 0.0 | 200.0 | 0.94 | 9.32 | 6.1 | 2.00 | -4.94 | 31.87 | 0.20 | 9.32 | 229.67 | 714 | 0.0 | -7.39 |
| 20Q2 (6) | 32.72 | 3.81 | -27.72 | 0.28 | 12.0 | -9.68 | 0.69 | 53.33 | 50.0 | 0.06 | 200.0 | 200.0 | 0.86 | 7.89 | 24.97 | 2.11 | 47.71 | 107.53 | 0.18 | 189.0 | 315.07 | 714 | -7.39 | -7.39 |
| 20Q1 (5) | 31.52 | -24.14 | -33.43 | 0.25 | -10.71 | -7.41 | 0.45 | -11.76 | 0.0 | 0.02 | 0.0 | -33.33 | 0.79 | 17.7 | 39.09 | 1.43 | 16.31 | 50.22 | 0.06 | 31.82 | 0.15 | 771 | 0.0 | 0.0 |
| 19Q4 (4) | 41.55 | 26.33 | 0.0 | 0.28 | -3.45 | 0.0 | 0.51 | 2.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.67 | -23.57 | 0.0 | 1.23 | -19.26 | 0.0 | 0.05 | -20.84 | 0.0 | 771 | 0.0 | 0.0 |
| 19Q3 (3) | 32.89 | -27.35 | 0.0 | 0.29 | -6.45 | 0.0 | 0.5 | 8.7 | 0.0 | 0.02 | 0.0 | 0.0 | 0.88 | 28.76 | 0.0 | 1.52 | 49.61 | 0.0 | 0.06 | 37.64 | 0.0 | 771 | 0.0 | 0.0 |
| 19Q2 (2) | 45.27 | -4.39 | 0.0 | 0.31 | 14.81 | 0.0 | 0.46 | 2.22 | 0.0 | 0.02 | -33.33 | 0.0 | 0.68 | 20.09 | 0.0 | 1.02 | 6.92 | 0.0 | 0.04 | -30.27 | 0.0 | 771 | 0.0 | 0.0 |
| 19Q1 (1) | 47.35 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 771 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 188.39 | -2.71 | 1.09 | 6.86 | 2.48 | 15.35 | 0.18 | 5.88 | 0.58 | 9.84 | 1.32 | 18.56 | 0.10 | 8.83 | 693 | 0.0 |
| 2022 (9) | 193.64 | 21.24 | 1.02 | 2.0 | 2.15 | 0.94 | 0.17 | -19.05 | 0.53 | -15.87 | 1.11 | -16.75 | 0.09 | -33.23 | 693 | -3.75 |
| 2021 (8) | 159.71 | 20.61 | 1.0 | -12.28 | 2.13 | -11.62 | 0.21 | -4.55 | 0.63 | -27.27 | 1.33 | -26.72 | 0.13 | -20.86 | 720 | -0.55 |
| 2020 (7) | 132.42 | -20.74 | 1.14 | 0.0 | 2.41 | 25.52 | 0.22 | 144.44 | 0.86 | 26.16 | 1.82 | 58.36 | 0.17 | 208.39 | 724 | 1.4 |
| 2019 (6) | 167.06 | -17.95 | 1.14 | -10.24 | 1.92 | -1.03 | 0.09 | 28.57 | 0.68 | 9.4 | 1.15 | 20.62 | 0.05 | 56.7 | 714 | -7.39 |
| 2018 (5) | 203.61 | 23.37 | 1.27 | 2.42 | 1.94 | -8.06 | 0.07 | 0.0 | 0.62 | -16.98 | 0.95 | -25.47 | 0.03 | -18.94 | 771 | 9.52 |
| 2017 (4) | 165.04 | -3.52 | 1.24 | -26.63 | 2.11 | -1.4 | 0.07 | 0.0 | 0.75 | -23.95 | 1.28 | 2.2 | 0.04 | 3.65 | 704 | 0.72 |
| 2016 (3) | 171.07 | 9.24 | 1.69 | 5.62 | 2.14 | -11.93 | 0.07 | 16.67 | 0.99 | -3.31 | 1.25 | -19.38 | 0.04 | 6.8 | 699 | 2.79 |
| 2015 (2) | 156.6 | -9.39 | 1.6 | 41.59 | 2.43 | -7.25 | 0.06 | 500.0 | 1.02 | 56.27 | 1.55 | 2.36 | 0.04 | 562.18 | 680 | 11.11 |
| 2014 (1) | 172.83 | -11.68 | 1.13 | -1.74 | 2.62 | -6.43 | 0.01 | 0 | 0.65 | 0 | 1.52 | 0 | 0.01 | 0 | 612 | 16.57 |
