- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 165.1 | 9.95 | 17.52 | 3.17 | 16.54 | 33.19 | 4.75 | 34.56 | 31.94 | 0 | 0 | 0 | 1.92 | 6.0 | 13.34 | 2.88 | 22.38 | 12.28 | 0.00 | 0 | 0 | 2946 | 0.0 | 0.0 |
| 23Q3 (19) | 150.16 | -5.05 | 3.55 | 2.72 | -6.53 | 28.91 | 3.53 | -1.12 | 9.97 | 0 | 0 | 0 | 1.81 | -1.56 | 24.49 | 2.35 | 4.13 | 6.2 | 0.00 | 0 | 0 | 2946 | 0.0 | 5.03 |
| 23Q2 (18) | 158.14 | 16.09 | -2.54 | 2.91 | 17.81 | 15.94 | 3.57 | 3.18 | -1.92 | 0 | 0 | 0 | 1.84 | 1.48 | 18.96 | 2.26 | -11.12 | 0.63 | 0.00 | 0 | 0 | 2946 | 0.0 | 5.03 |
| 23Q1 (17) | 136.22 | -3.04 | -10.35 | 2.47 | 3.78 | 2.49 | 3.46 | -3.89 | -6.23 | 0 | 0 | 0 | 1.81 | 7.03 | 14.32 | 2.54 | -0.88 | 4.59 | 0.00 | 0 | 0 | 2946 | 0.0 | 5.03 |
| 22Q4 (16) | 140.49 | -3.12 | -14.99 | 2.38 | 12.8 | -7.75 | 3.6 | 12.15 | -5.26 | 0 | 0 | 0 | 1.69 | 16.43 | 8.52 | 2.56 | 15.76 | 11.45 | 0.00 | 0 | 0 | 2946 | 5.03 | 5.03 |
| 22Q3 (15) | 145.01 | -10.63 | 0.14 | 2.11 | -15.94 | -15.94 | 3.21 | -11.81 | -21.71 | 0 | 0 | 0 | 1.46 | -5.94 | -16.05 | 2.21 | -1.32 | -21.82 | 0.00 | 0 | 0 | 2805 | 0.0 | -1.02 |
| 22Q2 (14) | 162.26 | 6.79 | 8.64 | 2.51 | 4.15 | 12.56 | 3.64 | -1.36 | 8.01 | 0 | 0 | 0 | 1.55 | -2.47 | 3.61 | 2.24 | -7.62 | -0.58 | 0.00 | 0 | 0 | 2805 | 0.0 | -1.02 |
| 22Q1 (13) | 151.95 | -8.06 | 18.24 | 2.41 | -6.59 | 9.05 | 3.69 | -2.89 | 12.5 | 0 | 0 | 0 | 1.59 | 1.6 | -7.77 | 2.43 | 5.62 | -4.85 | 0.00 | 0 | 0 | 2805 | 0.0 | -1.02 |
| 21Q4 (12) | 165.27 | 14.13 | 29.61 | 2.58 | 2.79 | 4.03 | 3.8 | -7.32 | -12.84 | 0 | 0 | 0 | 1.56 | -9.94 | -19.74 | 2.30 | -18.79 | -32.76 | 0.00 | 0 | 0 | 2805 | -1.02 | -1.02 |
| 21Q3 (11) | 144.81 | -3.05 | 39.2 | 2.51 | 12.56 | 30.05 | 4.1 | 21.66 | 38.98 | 0 | 0 | 0 | 1.73 | 16.09 | -6.57 | 2.83 | 25.48 | -0.16 | 0.00 | 0 | 0 | 2834 | 0.0 | 7.59 |
| 21Q2 (10) | 149.36 | 16.22 | 47.71 | 2.23 | 0.9 | 7.21 | 3.37 | 2.74 | 18.25 | 0 | 0 | 0 | 1.49 | -13.18 | -27.42 | 2.26 | -11.6 | -19.95 | 0.00 | 0 | 0 | 2834 | 0.0 | 7.59 |
| 21Q1 (9) | 128.51 | 0.78 | 33.86 | 2.21 | -10.89 | 11.62 | 3.28 | -24.77 | 21.93 | 0 | 0 | 0 | 1.72 | -11.58 | -16.62 | 2.55 | -25.36 | -8.91 | 0.00 | 0 | 0 | 2834 | 0.0 | 7.59 |
| 20Q4 (8) | 127.51 | 22.57 | 14.57 | 2.48 | 28.5 | 2.06 | 4.36 | 47.8 | 51.92 | 0 | 0 | 0 | 1.94 | 4.84 | -10.92 | 3.42 | 20.58 | 32.59 | 0.00 | 0 | 0 | 2834 | 7.59 | 7.27 |
| 20Q3 (7) | 104.03 | 2.88 | -1.24 | 1.93 | -7.21 | -12.67 | 2.95 | 3.51 | 9.67 | 0 | 0 | 0 | 1.86 | -9.81 | -11.57 | 2.84 | 0.61 | 11.05 | 0.00 | 0 | 0 | 2634 | 0.0 | -0.3 |
| 20Q2 (6) | 101.12 | 5.33 | -13.74 | 2.08 | 5.05 | -18.43 | 2.85 | 5.95 | 10.47 | 0 | 0 | 0 | 2.06 | -0.27 | -5.44 | 2.82 | 0.58 | 28.06 | 0.00 | 0 | 0 | 2634 | 0.0 | -0.3 |
| 20Q1 (5) | 96.0 | -13.74 | -16.35 | 1.98 | -18.52 | -16.81 | 2.69 | -6.27 | 5.91 | 0 | 0 | 0 | 2.06 | -5.54 | -0.54 | 2.80 | 8.66 | 26.61 | 0.00 | 0 | 0 | 2634 | -0.3 | -0.3 |
| 19Q4 (4) | 111.29 | 5.65 | 0.0 | 2.43 | 9.95 | 0.0 | 2.87 | 6.69 | 0.0 | 0 | 0 | 0.0 | 2.18 | 4.08 | 0.0 | 2.58 | 0.99 | 0.0 | 0.00 | 0 | 0.0 | 2642 | 0.0 | 0.0 |
| 19Q3 (3) | 105.34 | -10.14 | 0.0 | 2.21 | -13.33 | 0.0 | 2.69 | 4.26 | 0.0 | 0 | 0 | 0.0 | 2.10 | -3.55 | 0.0 | 2.55 | 16.03 | 0.0 | 0.00 | 0 | 0.0 | 2642 | 0.0 | 0.0 |
| 19Q2 (2) | 117.23 | 2.14 | 0.0 | 2.55 | 7.14 | 0.0 | 2.58 | 1.57 | 0.0 | 0 | 0 | 0.0 | 2.18 | 4.89 | 0.0 | 2.20 | -0.56 | 0.0 | 0.00 | 0 | 0.0 | 2642 | 0.0 | 0.0 |
| 19Q1 (1) | 114.77 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 2.21 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2642 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 609.62 | 1.65 | 11.26 | 19.79 | 15.31 | 8.2 | 0 | 0 | 1.85 | 17.84 | 2.51 | 6.44 | 0.00 | 0 | 2946 | 0.0 |
| 2022 (9) | 599.72 | 2.0 | 9.4 | -1.36 | 14.15 | -2.68 | 0 | 0 | 1.57 | -3.3 | 2.36 | -4.59 | 0.00 | 0 | 2946 | 5.03 |
| 2021 (8) | 587.95 | 37.16 | 9.53 | 12.65 | 14.54 | 13.24 | 0 | 0 | 1.62 | -17.87 | 2.47 | -17.44 | 0.00 | 0 | 2805 | -1.02 |
| 2020 (7) | 428.66 | -4.45 | 8.46 | -11.6 | 12.84 | 20.34 | 0 | 0 | 1.97 | -7.48 | 3.00 | 25.95 | 0.00 | 0 | 2834 | 7.59 |
| 2019 (6) | 448.64 | 12.81 | 9.57 | -4.59 | 10.67 | 5.96 | 0 | 0 | 2.13 | -15.42 | 2.38 | -6.07 | 0.00 | 0 | 2634 | -0.3 |
| 2018 (5) | 397.7 | 25.26 | 10.03 | 40.87 | 10.07 | -19.31 | 0 | 0 | 2.52 | 12.46 | 2.53 | -35.58 | 0.00 | 0 | 2642 | 11.67 |
| 2017 (4) | 317.49 | 25.94 | 7.12 | 27.6 | 12.48 | 35.5 | 0 | 0 | 2.24 | 1.32 | 3.93 | 7.6 | 0.00 | 0 | 2366 | 2.03 |
| 2016 (3) | 252.1 | -18.82 | 5.58 | -13.76 | 9.21 | 5.14 | 0 | 0 | 2.21 | 6.23 | 3.65 | 29.5 | 0.00 | 0 | 2319 | 13.57 |
| 2015 (2) | 310.53 | -13.48 | 6.47 | -3.14 | 8.76 | 1.27 | 0 | 0 | 2.08 | 11.95 | 2.82 | 17.05 | 0.00 | 0 | 2042 | 18.79 |
| 2014 (1) | 358.92 | 2.2 | 6.68 | 5.86 | 8.65 | -2.26 | 0 | 0 | 1.86 | 0 | 2.41 | 0 | 0.00 | 0 | 1719 | -3.37 |
