- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 60.83 | 2.22 | 17.77 | 0.54 | 0.0 | -23.94 | 1.43 | -15.88 | 0.0 | 1.02 | 13.33 | -16.39 | 0.89 | -2.17 | -35.42 | 2.35 | -17.71 | -15.09 | 1.68 | 10.87 | -29.01 | 1521 | 0.0 | 0.0 |
| 23Q3 (19) | 59.51 | 3.41 | -1.29 | 0.54 | -10.0 | -31.65 | 1.7 | -24.78 | -46.37 | 0.9 | 5.88 | -24.37 | 0.91 | -12.96 | -30.75 | 2.86 | -27.26 | -45.67 | 1.51 | 2.4 | -23.38 | 1521 | 0.0 | -8.48 |
| 23Q2 (18) | 57.55 | 18.88 | -17.33 | 0.6 | -3.23 | -11.76 | 2.26 | 9.18 | -34.68 | 0.85 | -9.57 | -22.73 | 1.04 | -18.6 | 6.73 | 3.93 | -8.16 | -20.99 | 1.48 | -23.94 | -6.53 | 1521 | 0.0 | -8.48 |
| 23Q1 (17) | 48.41 | -6.27 | -36.59 | 0.62 | -12.68 | -16.22 | 2.07 | 44.76 | -31.46 | 0.94 | -22.95 | -12.15 | 1.28 | -6.83 | 32.14 | 4.28 | 54.44 | 8.1 | 1.94 | -17.79 | 38.55 | 1521 | 0.0 | -8.48 |
| 22Q4 (16) | 51.65 | -14.33 | -35.96 | 0.71 | -10.13 | 5.97 | 1.43 | -54.89 | -42.11 | 1.22 | 2.52 | 5.17 | 1.37 | 4.91 | 65.47 | 2.77 | -47.34 | -9.6 | 2.36 | 19.67 | 64.22 | 1521 | -8.48 | -8.48 |
| 22Q3 (15) | 60.29 | -13.39 | -27.02 | 0.79 | 16.18 | 11.27 | 3.17 | -8.38 | -26.96 | 1.19 | 8.18 | 3.48 | 1.31 | 34.14 | 52.46 | 5.26 | 5.78 | 0.08 | 1.97 | 24.91 | 41.79 | 1662 | 0.0 | 10.73 |
| 22Q2 (14) | 69.61 | -8.83 | -9.15 | 0.68 | -8.11 | 3.03 | 3.46 | 14.57 | -8.95 | 1.1 | 2.8 | 27.91 | 0.98 | 0.79 | 13.41 | 4.97 | 25.66 | 0.22 | 1.58 | 12.76 | 40.79 | 1662 | 0.0 | 10.73 |
| 22Q1 (13) | 76.35 | -5.33 | 3.64 | 0.74 | 10.45 | 12.12 | 3.02 | 22.27 | 26.89 | 1.07 | -7.76 | 25.88 | 0.97 | 16.67 | 8.19 | 3.96 | 29.15 | 22.44 | 1.40 | -2.56 | 21.46 | 1662 | 0.0 | 10.73 |
| 21Q4 (12) | 80.65 | -2.37 | 10.33 | 0.67 | -5.63 | -8.22 | 2.47 | -43.09 | 17.06 | 1.16 | 0.87 | 0.87 | 0.83 | -3.34 | -16.81 | 3.06 | -41.7 | 6.1 | 1.44 | 3.32 | -8.57 | 1662 | 10.73 | 10.73 |
| 21Q3 (11) | 82.61 | 7.82 | 9.94 | 0.71 | 7.58 | 7.58 | 4.34 | 14.21 | 64.39 | 1.15 | 33.72 | 8.49 | 0.86 | -0.22 | -2.15 | 5.25 | 5.93 | 49.53 | 1.39 | 24.02 | -1.32 | 1501 | 0.0 | 1.56 |
| 21Q2 (10) | 76.62 | 4.0 | 19.27 | 0.66 | 0.0 | 20.0 | 3.8 | 59.66 | 62.39 | 0.86 | 1.18 | -1.15 | 0.86 | -3.85 | 0.61 | 4.96 | 53.52 | 36.15 | 1.12 | -2.72 | -17.12 | 1501 | 0.0 | 1.56 |
| 21Q1 (9) | 73.67 | 0.78 | 36.0 | 0.66 | -9.59 | 34.69 | 2.38 | 12.8 | 84.5 | 0.85 | -26.09 | 14.86 | 0.90 | -10.29 | -0.96 | 3.23 | 11.92 | 35.66 | 1.15 | -26.66 | -15.54 | 1501 | 0.0 | 6.83 |
| 20Q4 (8) | 73.1 | -2.71 | 29.98 | 0.73 | 10.61 | 10.61 | 2.11 | -20.08 | -15.94 | 1.15 | 8.49 | 43.75 | 1.00 | 13.69 | -14.9 | 2.89 | -17.85 | -35.32 | 1.57 | 11.52 | 10.6 | 1501 | 1.56 | 6.83 |
| 20Q3 (7) | 75.14 | 16.97 | 13.54 | 0.66 | 20.0 | 0.0 | 2.64 | 12.82 | -7.69 | 1.06 | 21.84 | 35.9 | 0.88 | 2.59 | -11.92 | 3.51 | -3.55 | -18.7 | 1.41 | 4.16 | 19.69 | 1478 | 0.0 | 5.2 |
| 20Q2 (6) | 64.24 | 18.59 | 28.69 | 0.55 | 12.24 | -9.84 | 2.34 | 81.4 | 64.79 | 0.87 | 17.57 | 11.54 | 0.86 | -5.35 | -29.93 | 3.64 | 52.96 | 28.06 | 1.35 | -0.86 | -13.33 | 1478 | 5.2 | 5.2 |
| 20Q1 (5) | 54.17 | -3.68 | 13.95 | 0.49 | -25.76 | -16.95 | 1.29 | -48.61 | -41.63 | 0.74 | -7.5 | 10.45 | 0.90 | -22.92 | -27.11 | 2.38 | -46.64 | -48.77 | 1.37 | -3.97 | -3.07 | 1405 | 0.0 | 0.0 |
| 19Q4 (4) | 56.24 | -15.02 | 0.0 | 0.66 | 0.0 | 0.0 | 2.51 | -12.24 | 0.0 | 0.8 | 2.56 | 0.0 | 1.17 | 17.67 | 0.0 | 4.46 | 3.27 | 0.0 | 1.42 | 20.69 | 0.0 | 1405 | 0.0 | 0.0 |
| 19Q3 (3) | 66.18 | 32.57 | 0.0 | 0.66 | 8.2 | 0.0 | 2.86 | 101.41 | 0.0 | 0.78 | 0.0 | 0.0 | 1.00 | -18.39 | 0.0 | 4.32 | 51.92 | 0.0 | 1.18 | -24.57 | 0.0 | 1405 | 0.0 | 0.0 |
| 19Q2 (2) | 49.92 | 5.01 | 0.0 | 0.61 | 3.39 | 0.0 | 1.42 | -35.75 | 0.0 | 0.78 | 16.42 | 0.0 | 1.22 | -1.54 | 0.0 | 2.84 | -38.81 | 0.0 | 1.56 | 10.87 | 0.0 | 1405 | 0.0 | 0.0 |
| 19Q1 (1) | 47.54 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 2.21 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 1405 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 226.29 | -12.26 | 2.3 | -21.5 | 7.45 | -32.76 | 3.71 | -19.0 | 1.02 | -10.53 | 3.29 | -23.37 | 1.64 | -7.68 | 1521 | 0.0 |
| 2022 (9) | 257.91 | -17.75 | 2.93 | 8.92 | 11.08 | -14.64 | 4.58 | 14.21 | 1.14 | 32.42 | 4.30 | 3.78 | 1.78 | 38.85 | 1521 | -8.48 |
| 2021 (8) | 313.55 | 17.59 | 2.69 | 10.7 | 12.98 | 54.71 | 4.01 | 4.43 | 0.86 | -5.86 | 4.14 | 31.57 | 1.28 | -11.19 | 1662 | 10.73 |
| 2020 (7) | 266.65 | 21.28 | 2.43 | -3.57 | 8.39 | -6.78 | 3.84 | 26.32 | 0.91 | -20.49 | 3.15 | -23.13 | 1.44 | 4.16 | 1501 | 1.56 |
| 2019 (6) | 219.87 | 5.27 | 2.52 | -5.97 | 9.0 | 0.0 | 3.04 | -5.88 | 1.15 | -10.67 | 4.09 | -5.0 | 1.38 | -10.59 | 1478 | 5.2 |
| 2018 (5) | 208.87 | 32.58 | 2.68 | -6.29 | 9.0 | 31.77 | 3.23 | 25.68 | 1.28 | -29.32 | 4.31 | -0.61 | 1.55 | -5.21 | 1405 | -15.92 |
| 2017 (4) | 157.54 | -37.65 | 2.86 | -25.13 | 6.83 | 18.78 | 2.57 | -36.39 | 1.82 | 20.07 | 4.34 | 90.5 | 1.63 | 2.02 | 1671 | -3.02 |
| 2016 (3) | 252.66 | -58.83 | 3.82 | -4.02 | 5.75 | 13.19 | 4.04 | -15.48 | 1.51 | 133.15 | 2.28 | 174.96 | 1.60 | 105.31 | 1723 | 15.25 |
| 2015 (2) | 613.76 | 15.14 | 3.98 | 18.1 | 5.08 | -9.93 | 4.78 | 5.99 | 0.65 | 2.57 | 0.83 | -21.77 | 0.78 | -7.95 | 1495 | -28.67 |
| 2014 (1) | 533.06 | 55.67 | 3.37 | 20.36 | 5.64 | -0.18 | 4.51 | 2.04 | 0.63 | 0 | 1.06 | 0 | 0.85 | 0 | 2096 | 6.23 |
