玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.63-5.65-11.6310.8120.2484.169.3837.54150.085.60247.83127.181.56280.49133.261.02218.75134.110.1713.3313.3318.1510.54302.3469.299.9328.01114.00-15.16471.56-16.0048.8-112.2424.46-3.286.81
23Q3 (19)52.601.150.738.99-6.84-45.686.82-12.34-62.911.61-56.13-86.340.41-55.43-89.150.32-48.39-86.990.150.0-28.5716.42-5.9-34.1163.03-13.9415.31134.3810.4950.4-31.25-28.47-417.7125.29-0.9411.9
23Q2 (18)52.00-2.55-10.879.65239.79-65.797.78-36.64-72.843.67-33.87-81.450.92-21.37-88.940.62-21.52-88.240.1515.38-42.3117.45-24.88-48.2873.2414.1926.54121.62406.7623.21-24.32-131.19-1516.8925.53-12.325.7
23Q1 (17)53.36-4.993.172.84-51.62-72.6412.28165.56-15.315.55126.94-36.211.17124.95-44.020.79126.42-43.570.13-13.33-13.3323.23358.97-2.1564.1418.496.424.00178.22-66.378.00-40.31170.9529.1127.1214.11
22Q4 (16)56.167.5532.455.87-64.5361.26-18.73-201.85-467.25-20.60-274.72-1807.41-4.69-224.07-1703.85-2.99-221.54-2618.180.15-28.57-6.25-8.97-136.0-164.1654.13-0.972.58-30.68-134.34-143.32130.681228.6348.0522.901.33-0.78
22Q3 (15)52.22-10.493.9616.55-41.3330.5218.39-35.8126.4811.79-40.394.243.78-54.570.02.46-53.3216.590.21-19.2316.6724.92-26.1412.6654.66-5.56-1.8589.34-9.492.689.84472.95-24.2622.6011.28-9.74
22Q2 (14)58.3412.811.5528.21171.7781.7728.6597.5970.6419.78127.3641.898.32298.0934.195.27276.43104.260.2673.3344.4433.7442.1239.4257.88-3.98-58.6998.7138.627.041.72-94.04-77.9320.31-20.38-12.31
22Q1 (13)51.7221.9813.5510.38185.162761.5414.50184.31817.828.70905.56231.222.09903.85201.461.401372.73302.90.15-6.2525.023.7469.81206.3260.2814.23-63.2371.210.53469.728.79-1.3-61.6225.5110.53-11.3
21Q4 (12)42.40-15.59-21.163.64-71.29-64.695.10-64.92-49.55-1.08-109.55-114.71-0.26-106.88-108.44-0.11-105.21-106.880.16-11.11-23.8113.98-36.8-8.0352.77-5.24-64.3270.83-18.59-30.529.17124.581616.6723.08-7.839.85
21Q3 (11)50.23-3.96-1.812.68-18.398.1214.54-13.4325.1511.31-18.871608.03.78-39.031675.02.11-18.222018.180.180.0-10.022.12-8.6143.8855.69-60.26-2.6987.01-5.65-54.7512.9966.98114.0725.048.124.16
21Q2 (10)52.3014.821.4715.524079.49349.8616.79931.19590.9513.94310.26703.466.20400.971100.02.58473.91797.30.1850.05.8824.20212.26174.69140.12-14.53132.4192.22637.78-32.937.78-89.63120.7423.16-19.470
21Q1 (9)45.55-15.3-9.35-0.39-103.78-108.57-2.02-119.98-142.08-6.63-190.33-3257.14-2.06-166.88-4220.0-0.69-143.12-1250.00.12-42.86-33.337.75-49.01-26.61163.9510.84190.4312.50-87.74-86.6775.004000.01100.028.7636.890
20Q4 (8)53.785.14-0.7610.3161.09-30.8110.11195.61-30.857.341078.67-39.933.081383.33-27.871.601554.55-49.040.215.0-16.015.2067.59-19.49147.91158.45263.68101.92-47.00.45-1.9297.92-30.7721.01-12.6-6.54
20Q3 (7)51.15-0.76-3.66.4085.51-41.453.4240.74-66.21-0.7567.53-114.34-0.2461.29-117.14-0.1170.27-110.780.2017.655.269.072.95-40.0957.23-5.0868.47192.3139.8677.13-92.31-146.15-976.9224.040-1.07
20Q2 (6)51.542.57-9.633.45-24.18-78.642.43-49.38-85.41-2.31-1200.0-119.97-0.62-1340.0-118.02-0.37-716.67-115.10.17-5.56-19.058.81-16.57-57.4460.296.831.49137.5046.6741.73-37.50-700.0-1356.250.000-100.0
20Q1 (5)50.25-7.27-9.154.55-69.46-68.454.80-67.17-69.370.21-98.28-98.110.05-98.83-98.260.06-98.09-97.180.18-28.0-5.2610.56-44.07-47.6556.4538.852.293.75-7.612.946.25525.0-12.50.00-100.0-100.0
19Q4 (4)54.192.130.014.9036.320.014.6244.470.012.22133.650.04.27205.00.03.14207.840.00.2531.580.018.8824.70.040.6719.720.0101.47-6.540.0-1.4782.840.022.48-7.490.0
19Q3 (3)53.06-6.960.010.93-32.320.010.12-39.260.05.23-54.80.01.40-59.30.01.02-58.370.00.19-9.520.015.14-26.860.033.97-25.910.0108.5711.910.0-8.57-387.140.024.306.070.0
19Q2 (2)57.033.110.016.1512.00.016.666.320.011.574.140.03.4419.440.02.4515.020.00.2110.530.020.702.630.045.8523.620.097.016.530.02.99-58.210.022.91-11.820.0
19Q1 (1)55.310.00.014.420.00.015.670.00.011.110.00.02.880.00.02.130.00.00.190.00.020.170.00.037.090.00.091.070.00.07.140.00.025.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)51.78-5.88.33-51.748.8233.088.97-35.474.10-46.053.94-57.452.73-56.180.59-25.3218.60-11.6469.2928.0192.90-25.287.1000.37-28.2725.9515.69
2022 (9)54.9714.5717.2698.396.63-10.013.9044.647.6038.439.2640.736.2361.820.7925.421.0517.3454.132.58124.3237.89-24.3200.52-23.6522.43-9.41
2021 (8)47.98-7.548.7030.637.3639.229.6168.65.49208.436.58206.053.85205.560.630.017.9458.252.77-64.3290.16-23.589.2900.68-13.2524.760.49
2020 (7)51.89-5.56.66-53.25.2922.455.70-60.361.78-82.632.15-81.951.26-85.50.63-25.011.34-39.71147.91263.68117.9819.03-16.8500.78113.3724.643.57
2019 (6)54.91-3.7214.23-5.74.3248.4714.38-17.1210.25-9.2911.91-18.28.69-15.880.84-7.6918.81-7.3440.6713.3899.1213.540.88-93.250.37-16.0723.79-12.31
2018 (5)57.03-0.4215.0926.382.91-13.9817.3546.9111.3051.2714.5632.010.3339.030.91-8.0820.3033.0335.87-27.3287.30-13.9113.1100.44027.130.18
2017 (4)57.272.111.94-3.323.38-13.4511.81-4.227.47-12.6311.03-2.827.43-2.370.9911.2415.26-6.9549.353.42101.400.62-1.4000.00027.08-2.24
2016 (3)56.09-8.1512.3524.03.9151.9312.3327.98.5541.0911.3515.467.6118.910.89-16.0416.4032.5847.72-7.61100.78-2.580.0000.00027.706.05
2015 (2)61.071.729.9656.852.578.699.6431.166.0629.499.8341.646.4042.221.0610.4212.3725.4651.65-7.55103.4521.23-3.4500.00026.12-14.33
2014 (1)60.0406.3502.37-3.417.3504.6806.9404.5000.967.879.8665.7155.876.6485.3340.1913.33-65.930.00030.490.2

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