- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.29 | 11.37 | 13.03 | 1.21 | 14.15 | 11.01 | 0.45 | -2.17 | 18.42 | 0.41 | -26.79 | -55.91 | 22.87 | 2.5 | -1.79 | 8.51 | -12.16 | 4.77 | 7.75 | -34.26 | -61.0 | 534 | 0.0 | 0.0 |
| 23Q3 (19) | 4.75 | 1.06 | -28.25 | 1.06 | 0.0 | -7.02 | 0.46 | 12.2 | -28.12 | 0.56 | 9.8 | 3.7 | 22.32 | -1.05 | 29.59 | 9.68 | 11.01 | 0.17 | 11.79 | 8.65 | 44.53 | 534 | 0.0 | 3.29 |
| 23Q2 (18) | 4.7 | 14.91 | -42.33 | 1.06 | 13.98 | -2.75 | 0.41 | -6.82 | -44.59 | 0.51 | -26.09 | -17.74 | 22.55 | -0.81 | 68.63 | 8.72 | -18.91 | -3.92 | 10.85 | -35.68 | 42.64 | 534 | 0.0 | 3.29 |
| 23Q1 (17) | 4.09 | -12.61 | -10.11 | 0.93 | -14.68 | 2.2 | 0.44 | 15.79 | -22.81 | 0.69 | -25.81 | 76.92 | 22.74 | -2.37 | 13.69 | 10.76 | 32.49 | -14.13 | 16.87 | -15.1 | 96.82 | 534 | 0.0 | 3.29 |
| 22Q4 (16) | 4.68 | -29.31 | 0.65 | 1.09 | -4.39 | 10.1 | 0.38 | -40.62 | -15.56 | 0.93 | 72.22 | 144.74 | 23.29 | 35.25 | 9.4 | 8.12 | -16.01 | -16.1 | 19.87 | 143.61 | 143.17 | 534 | 3.29 | 3.29 |
| 22Q3 (15) | 6.62 | -18.77 | 25.14 | 1.14 | 4.59 | 18.75 | 0.64 | -13.51 | 8.47 | 0.54 | -12.9 | 22.73 | 17.22 | 28.76 | -5.11 | 9.67 | 6.48 | -13.32 | 8.16 | 7.23 | -1.93 | 517 | 0.0 | 16.44 |
| 22Q2 (14) | 8.15 | 79.12 | 52.91 | 1.09 | 19.78 | -1.8 | 0.74 | 29.82 | 54.17 | 0.62 | 58.97 | 82.35 | 13.37 | -33.13 | -35.78 | 9.08 | -27.52 | 0.82 | 7.61 | -11.25 | 19.26 | 517 | 0.0 | 16.44 |
| 22Q1 (13) | 4.55 | -2.15 | 21.66 | 0.91 | -8.08 | 1.11 | 0.57 | 26.67 | 46.15 | 0.39 | 2.63 | -7.14 | 20.00 | -6.06 | -16.89 | 12.53 | 29.45 | 20.14 | 8.57 | 4.89 | -23.67 | 517 | 0.0 | 16.44 |
| 21Q4 (12) | 4.65 | -12.1 | -9.36 | 0.99 | 3.12 | -10.0 | 0.45 | -23.73 | -10.0 | 0.38 | -13.64 | -15.56 | 21.29 | 17.32 | -0.71 | 9.68 | -13.23 | -0.71 | 8.17 | -1.75 | -6.84 | 517 | 16.44 | 16.44 |
| 21Q3 (11) | 5.29 | -0.75 | 37.05 | 0.96 | -13.51 | -4.0 | 0.59 | 22.92 | 55.26 | 0.44 | 29.41 | 46.67 | 18.15 | -12.86 | -29.95 | 11.15 | 23.85 | 13.29 | 8.32 | 30.39 | 7.02 | 444 | 0.0 | 1.83 |
| 21Q2 (10) | 5.33 | 42.51 | 62.01 | 1.11 | 23.33 | 18.09 | 0.48 | 23.08 | 33.33 | 0.34 | -19.05 | 25.93 | 20.83 | -13.46 | -27.11 | 9.01 | -13.64 | -17.7 | 6.38 | -43.2 | -22.27 | 444 | 0.0 | 1.83 |
| 21Q1 (9) | 3.74 | -27.1 | 9.68 | 0.9 | -18.18 | -4.26 | 0.39 | -22.0 | 5.41 | 0.42 | -6.67 | 61.54 | 24.06 | 12.23 | -12.7 | 10.43 | 6.99 | -3.9 | 11.23 | 28.02 | 47.29 | 444 | 0.0 | 15.03 |
| 20Q4 (8) | 5.13 | 32.9 | 10.09 | 1.1 | 10.0 | 18.28 | 0.5 | 31.58 | 4.17 | 0.45 | 50.0 | 45.16 | 21.44 | -17.23 | 7.44 | 9.75 | -1.0 | -5.38 | 8.77 | 12.87 | 31.86 | 444 | 1.83 | 15.03 |
| 20Q3 (7) | 3.86 | 17.33 | 10.29 | 1.0 | 6.38 | 23.46 | 0.38 | 5.56 | 0.0 | 0.3 | 11.11 | 3.45 | 25.91 | -9.33 | 11.94 | 9.84 | -10.03 | -9.33 | 7.77 | -5.3 | -6.2 | 436 | 0.0 | 12.95 |
| 20Q2 (6) | 3.29 | -3.52 | -17.96 | 0.94 | 0.0 | 5.62 | 0.36 | -2.7 | -16.28 | 0.27 | 3.85 | 17.39 | 28.57 | 3.65 | 28.73 | 10.94 | 0.85 | 2.04 | 8.21 | 7.63 | 43.08 | 436 | 12.95 | 12.95 |
| 20Q1 (5) | 3.41 | -26.82 | -4.48 | 0.94 | 1.08 | 14.63 | 0.37 | -22.92 | -13.95 | 0.26 | -16.13 | 18.18 | 27.57 | 38.13 | 20.01 | 10.85 | 5.34 | -9.92 | 7.62 | 14.62 | 23.73 | 386 | 0.0 | 0.0 |
| 19Q4 (4) | 4.66 | 33.14 | 0.0 | 0.93 | 14.81 | 0.0 | 0.48 | 26.32 | 0.0 | 0.31 | 6.9 | 0.0 | 19.96 | -13.77 | 0.0 | 10.30 | -5.13 | 0.0 | 6.65 | -19.71 | 0.0 | 386 | 0.0 | 0.0 |
| 19Q3 (3) | 3.5 | -12.72 | 0.0 | 0.81 | -8.99 | 0.0 | 0.38 | -11.63 | 0.0 | 0.29 | 26.09 | 0.0 | 23.14 | 4.27 | 0.0 | 10.86 | 1.25 | 0.0 | 8.29 | 44.46 | 0.0 | 386 | 0.0 | 0.0 |
| 19Q2 (2) | 4.01 | 12.32 | 0.0 | 0.89 | 8.54 | 0.0 | 0.43 | 0.0 | 0.0 | 0.23 | 4.55 | 0.0 | 22.19 | -3.37 | 0.0 | 10.72 | -10.97 | 0.0 | 5.74 | -6.93 | 0.0 | 386 | 0.0 | 0.0 |
| 19Q1 (1) | 3.57 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 22.97 | 0.0 | 0.0 | 12.04 | 0.0 | 0.0 | 6.16 | 0.0 | 0.0 | 386 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.82 | -21.55 | 4.26 | 0.95 | 1.76 | -24.79 | 2.17 | -12.5 | 22.64 | 28.68 | 9.35 | -4.12 | 11.53 | 11.54 | 534 | 0.0 |
| 2022 (9) | 23.99 | 26.2 | 4.22 | 6.3 | 2.34 | 23.16 | 2.48 | 56.96 | 17.59 | -15.77 | 9.75 | -2.41 | 10.34 | 24.38 | 534 | 3.29 |
| 2021 (8) | 19.01 | 21.16 | 3.97 | -0.25 | 1.9 | 17.28 | 1.58 | 24.41 | 20.88 | -17.67 | 9.99 | -3.2 | 8.31 | 2.68 | 517 | 16.44 |
| 2020 (7) | 15.69 | -0.32 | 3.98 | 15.36 | 1.62 | -5.81 | 1.27 | 23.3 | 25.37 | 15.73 | 10.33 | -5.51 | 8.09 | 23.69 | 444 | 1.83 |
| 2019 (6) | 15.74 | 11.71 | 3.45 | 15.0 | 1.72 | 0.58 | 1.03 | -7.21 | 21.92 | 2.94 | 10.93 | -9.96 | 6.54 | -16.93 | 436 | 12.95 |
| 2018 (5) | 14.09 | 16.25 | 3.0 | -2.6 | 1.71 | 23.91 | 1.11 | 6.73 | 21.29 | -16.22 | 12.14 | 6.59 | 7.88 | -8.19 | 386 | 3.49 |
| 2017 (4) | 12.12 | 15.54 | 3.08 | 12.41 | 1.38 | 15.0 | 1.04 | 52.94 | 25.41 | -2.71 | 11.39 | -0.47 | 8.58 | 32.37 | 373 | -1.84 |
| 2016 (3) | 10.49 | -12.95 | 2.74 | -19.65 | 1.2 | -23.08 | 0.68 | -15.0 | 26.12 | -7.7 | 11.44 | -11.64 | 6.48 | -2.36 | 380 | 10.14 |
| 2015 (2) | 12.05 | 18.84 | 3.41 | 3.65 | 1.56 | -1.27 | 0.8 | 37.93 | 28.30 | -12.78 | 12.95 | -16.92 | 6.64 | 16.07 | 345 | 38.55 |
| 2014 (1) | 10.14 | 18.32 | 3.29 | 9.67 | 1.58 | 41.07 | 0.58 | 48.72 | 32.45 | 0 | 15.58 | 0 | 5.72 | 0 | 249 | 0.0 |
