玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.16-3.91-14.140.35-5.41-5.410.24-4.0-14.290.440.029.416.78-1.5610.184.65-0.09-0.178.534.0750.73000
23Q3 (19)5.372.489.370.37-2.638.820.25-13.798.70.4418.9212.826.89-4.99-0.54.66-15.88-0.628.1916.043.16000
23Q2 (18)5.24-8.5510.780.382.722.580.290.031.820.37-2.635.717.2512.3110.655.539.3518.997.066.47-4.57000
23Q1 (17)5.73-4.6652.390.370.027.590.293.5731.820.3811.765.566.464.89-16.285.068.63-13.56.6317.23-30.73000
22Q4 (16)6.0122.433.850.378.8227.590.2821.7427.270.34-12.823.036.16-11.09-4.684.66-0.54-4.925.66-28.78-23.03000
22Q3 (15)4.913.815.590.349.6821.430.234.559.520.3911.435.416.925.6615.04.680.713.727.947.34-0.18000
22Q2 (14)4.7325.86.770.316.96.90.220.0-4.350.35-2.789.386.55-15.030.124.65-20.51-10.417.40-22.722.44000
22Q1 (13)3.76-16.26-11.110.290.00.00.220.00.00.369.0912.57.7119.4112.55.8519.4112.59.5730.2726.56000
21Q4 (12)4.49-3.444.910.293.57-3.330.224.760.00.33-10.81-21.436.467.26-7.854.908.5-4.687.35-7.63-25.1000
21Q3 (11)4.654.979.410.28-3.45-12.50.21-8.75.00.3715.62-5.136.02-8.02-20.034.52-13.02-4.037.9610.15-13.29000
21Q2 (10)4.434.734.980.290.0-6.450.234.554.550.320.0-25.586.55-4.51-10.895.19-0.17-0.417.22-4.51-29.11000
21Q1 (9)4.23-1.17-11.880.29-3.33-12.120.220.00.00.32-23.81-8.576.86-2.19-0.285.201.1813.487.57-22.913.75000
20Q4 (8)4.280.71-14.230.3-6.25-14.290.2210.0-50.00.427.6916.677.01-6.91-0.075.149.23-41.719.816.9436.0200-100.0
20Q3 (7)4.250.71-9.570.323.23-3.030.2-9.09-13.040.39-9.318.187.532.57.244.71-9.73-3.849.18-9.9430.700-100.0
20Q2 (6)4.22-12.081.440.31-6.060.00.220.00.00.4322.8622.867.356.85-1.425.2113.74-1.4210.1939.7421.1100-100.0
20Q1 (5)4.8-3.8127.320.33-5.713.120.22-50.0-4.350.35-2.7829.636.88-1.98-19.04.58-48.02-24.877.291.071.810-100.0-100.0
19Q4 (4)4.996.170.00.356.060.00.4491.30.00.369.090.07.01-0.10.08.8280.190.07.212.750.04970.00.0
19Q3 (3)4.712.980.00.336.450.00.234.550.00.33-5.710.07.02-5.780.04.89-7.470.07.02-16.550.04970.00.0
19Q2 (2)4.1610.340.00.31-3.120.00.22-4.350.00.3529.630.07.45-12.210.05.29-13.320.08.4117.480.04970.00.0
19Q1 (1)3.770.00.00.320.00.00.230.00.00.270.00.08.490.00.06.100.00.07.160.00.04970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)21.510.821.4611.451.0711.461.6413.896.790.564.980.577.632.7600
2022 (9)19.48.991.3113.910.967.871.447.466.754.524.95-1.037.42-1.400
2021 (8)17.81.421.15-8.00.893.491.34-16.256.46-9.295.002.037.53-17.4300
2020 (7)17.55-0.41.25-5.30.86-23.211.622.147.12-4.934.90-22.919.1222.6200
2019 (6)17.6214.491.320.761.1230.231.31-15.487.49-11.996.3613.757.43-26.184970.0
2018 (5)15.392.331.31-4.380.864.881.5513.978.51-6.555.592.4910.0711.384970.0
2017 (4)15.04-2.971.37-5.520.82-3.531.3617.249.11-2.635.45-0.589.0420.834970.0
2016 (3)15.51.971.45-3.970.854.941.169.439.35-5.835.482.917.487.324970.0
2015 (2)15.219.031.5111.850.8117.391.06-7.029.93-6.035.33-1.386.97-21.884970.0
2014 (1)12.7726.061.356.30.694.551.149.6210.5705.4008.9304972.9

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