玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.345.3-4.56-0.35-102.53-101.72-14.38-217.97-147.82-6.74-177.65-125.05-1.45-174.36-120.89-0.86-167.19-118.380.13-7.14-23.53-5.23-124.86-113.8562.224.8727.842.70-97.63-95.9997.30802.7198.4920.87-3.744.77
23Q3 (19)33.56-7.16-3.2913.86-16.2-7.5412.19-40.77-34.748.68-50.9-42.891.95-48.68-42.141.28-50.0-42.60.140.00.021.04-28.87-24.5959.335.0817.72113.8541.3341.54-13.85-171.21-170.7721.68-3.86-3.43
23Q2 (18)36.151.8-6.0816.54-5.81-16.5920.582.859.717.687.812.043.80-0.5213.432.56-2.6615.320.14-12.50.029.585.274.4156.4625.77-1.1680.56-8.28-23.7319.4459.72446.1122.5512.363.82
23Q1 (17)35.51-4.111.1817.56-13.54104.920.01-33.4651.9416.40-39.0650.183.82-44.96111.052.63-43.8113.820.16-5.8845.4528.10-25.612.444.89-7.77-8.0587.8330.334.4812.17-62.65-64.9120.070.75-24.97
22Q4 (16)37.036.719.2320.3135.4929.7830.0760.97151.2126.9177.04134.26.94105.93197.854.68109.87201.940.1721.4330.7737.7735.3871.2948.67-3.43-8.2767.40-16.2-48.032.6066.61203.5419.92-11.27-2.21
22Q3 (15)34.70-9.856.3414.99-24.416.6118.68-0.4347.7815.20-3.6855.583.370.660.482.230.4560.430.140.00.027.90-1.5224.7250.40-11.76-2.9680.43-23.84-26.9919.57448.26264.9122.453.36-1.84
22Q2 (14)38.4920.5113.6119.83131.3932.6418.7642.4424.8215.7844.5128.713.3585.0835.632.2280.4932.140.1427.270.028.3313.3212.0657.1217.05.97105.6261.737.22-5.62-116.19021.72-18.8-9.16
22Q1 (13)31.94-5.78-3.778.57-45.24-38.6513.1710.030.0810.92-4.963.121.81-22.32-9.951.23-20.65-12.140.11-15.38-15.3825.0013.382.6748.82-7.9911.1865.31-49.62-38.0134.69210.2747.6226.7531.3210.13
21Q4 (12)33.903.892.5715.6511.3145.4511.97-5.3-2.0511.4917.63.052.3310.956.391.5511.514.030.13-7.140.022.05-1.43-5.6153.062.1610.82129.6317.6646.54-31.48-165.34-372.8420.37-10.93-10.78
21Q3 (11)32.63-3.691.8414.06-5.9532.2712.64-15.938.449.77-20.3141.182.10-14.9852.171.39-17.2654.440.140.07.6922.37-11.5110.5251.94-3.643.08110.1711.84-4.52-11.86022.8822.87-4.35-1.21
21Q2 (10)33.882.08-6.9214.957.0213.1715.0314.2117.712.2615.7719.382.4722.8924.751.6820.032.280.147.6916.6725.283.825.6453.9022.75-17.3398.51-6.5-5.010.00100.0100.023.91-1.560
21Q1 (9)33.190.42-3.813.9729.83-11.4113.167.69-19.6610.59-5.02-19.282.01-8.22-29.231.40-6.04-26.320.130.0-7.1424.354.24-7.2443.91-8.29-16.44105.3619.19.52-5.36-146.43-241.0724.296.46.26
20Q4 (8)33.053.15-20.5110.761.22-39.1112.2233.84-31.3511.1561.13-30.72.1958.7-41.911.4965.56-41.570.130.0-18.7523.3615.42-14.947.88-4.98-4.8188.46-23.33-10.5311.54175.0926.9222.83-1.38-10.54
20Q3 (7)32.04-11.98-5.7110.63-19.53-29.189.13-28.5-42.616.92-32.62-46.231.38-30.3-53.380.90-29.13-55.450.138.33-18.7520.24-15.42-22.0350.39-22.714.52115.3811.2621.89-15.38-315.38-388.4623.1505.8
20Q2 (6)36.405.517.9213.21-16.231.1512.77-22.045.2810.27-21.723.631.98-30.28-1.491.27-33.16-9.290.12-14.29-14.2923.93-8.84-0.4665.2024.0736.97103.707.8-3.98-3.70-197.5353.70.00-100.0-100.0
20Q1 (5)34.50-17.0313.3715.77-10.7579.6116.38-7.9868.1713.12-18.4639.572.84-24.6766.081.90-25.4958.330.14-12.516.6726.25-4.3712.4752.554.4718.4196.20-2.77.863.80237.97-64.8722.86-10.42-10.04
19Q4 (4)41.5822.370.017.6717.720.017.8011.880.016.0925.020.03.7727.360.02.5526.240.00.160.00.027.455.740.050.304.340.098.884.450.01.12-78.930.025.5216.640.0
19Q3 (3)33.980.740.015.0114.930.015.9131.160.012.8729.870.02.9647.260.02.0244.290.00.1614.290.025.967.990.048.211.280.094.67-12.350.05.33166.670.021.88-0.910.0
19Q2 (2)33.7310.840.013.0648.750.012.1324.540.09.915.430.02.0117.540.01.4016.670.00.1416.670.024.043.00.047.607.260.0108.0021.090.0-8.00-174.00.022.08-13.110.0
19Q1 (1)30.430.00.08.780.00.09.740.00.09.400.00.01.710.00.01.200.00.00.120.00.023.340.00.044.380.00.089.190.00.010.810.00.025.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.14-1.8712.09-27.048.37-7.199.94-53.029.23-49.128.29-45.245.49-45.910.585.4518.74-38.662.2227.84121.5055.08-21.5000.1316.2121.27-4.7
2022 (9)35.817.2216.5713.039.02-9.7921.1660.4218.1464.6115.1471.6610.1570.590.553.7730.5229.9848.67-8.2778.35-29.4621.6500.11-23.4822.32-2.23
2021 (8)33.40-1.7914.6615.5210.00-4.113.193.5311.025.458.825.635.954.20.53-1.8523.48-0.2153.0610.82111.0611.56-11.0600.1558.4522.83-2.6
2020 (7)34.01-3.6812.69-9.1610.43-3.312.74-10.4710.45-15.328.35-18.625.71-18.080.54-3.5723.53-7.2547.88-4.8199.551.580.45-77.590.090.8323.44-1.14
2019 (6)35.318.7513.9769.5410.78-13.5714.2386.0112.3487.5410.26112.866.97111.210.5616.6725.3722.3850.305.9698.01-8.941.9900.09-53.9423.710.42
2018 (5)32.47-5.458.24-23.0612.487.847.65-47.176.58-46.764.82-44.663.30-43.30.484.3520.73-22.0747.47-14.58107.6345.73-7.6300.20023.610.3
2017 (4)34.34-7.5610.71-27.7811.576.7414.48-16.9712.36-15.058.71-20.465.82-21.460.46-8.026.60-7.9655.5712.4773.85-13.326.1576.490.00023.542.08
2016 (3)37.152.8214.836.8410.841.717.4416.9714.5511.1510.95-5.447.413.930.50-3.8528.909.849.41-6.2485.19-8.3614.81110.190.00023.062.31
2015 (2)36.1312.6613.8893.3110.66-9.8714.91130.4513.09148.3911.58146.917.13157.40.528.3326.3237.7352.70-42.292.95-16.147.0500.00022.540.04
2014 (1)32.0707.18011.82-1.016.4705.2704.6902.7700.4820.019.1141.3591.1810.05110.840-10.8400.00022.53-16.37

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