- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.01 | 65.57 | 77.19 | 0.01 | -50.0 | -50.0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.99 | -69.8 | -71.78 | 0.00 | -100.0 | -100.0 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 23Q3 (19) | 0.61 | -51.59 | -61.39 | 0.02 | 0.0 | -77.78 | 0.21 | 10.53 | 40.0 | 0 | 0 | 0 | 3.28 | 106.56 | -42.44 | 34.43 | 128.3 | 262.62 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 23Q2 (18) | 1.26 | 21.15 | -0.79 | 0.02 | 0.0 | -33.33 | 0.19 | 35.71 | 35.71 | 0 | 0 | 0 | 1.59 | -17.46 | -32.8 | 15.08 | 12.02 | 36.79 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 23Q1 (17) | 1.04 | 82.46 | -26.24 | 0.02 | 0.0 | -66.67 | 0.14 | 16.67 | 7.69 | 0 | 0 | 0 | 1.92 | -45.19 | -54.81 | 13.46 | -36.06 | 46.01 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 22Q4 (16) | 0.57 | -63.92 | -37.36 | 0.02 | -77.78 | 0.0 | 0.12 | -20.0 | -50.0 | 0 | 0 | 0 | 3.51 | -38.4 | 59.65 | 21.05 | 121.75 | -20.18 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 22Q3 (15) | 1.58 | 24.41 | 14.49 | 0.09 | 200.0 | 800.0 | 0.15 | 7.14 | 50.0 | 0 | 0 | 0 | 5.70 | 141.14 | 686.08 | 9.49 | -13.88 | 31.01 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 22Q2 (14) | 1.27 | -9.93 | -24.4 | 0.03 | -50.0 | -70.0 | 0.14 | 7.69 | 40.0 | 0 | 0 | 0 | 2.36 | -44.49 | -60.31 | 11.02 | 19.56 | 85.2 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 22Q1 (13) | 1.41 | 54.95 | 35.58 | 0.06 | 200.0 | 200.0 | 0.13 | -45.83 | 62.5 | 0 | 0 | 0 | 4.26 | 93.62 | 121.28 | 9.22 | -65.04 | 19.86 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 21Q4 (12) | 0.91 | -34.06 | 71.7 | 0.02 | 100.0 | 100.0 | 0.24 | 140.0 | 200.0 | 0 | 0 | 0 | 2.20 | 203.3 | 16.48 | 26.37 | 263.96 | 74.73 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 21Q3 (11) | 1.38 | -17.86 | 70.37 | 0.01 | -90.0 | 0.0 | 0.1 | 0.0 | 25.0 | 0 | 0 | 0 | 0.72 | -87.83 | -41.3 | 7.25 | 21.74 | -26.63 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 21Q2 (10) | 1.68 | 61.54 | -54.59 | 0.1 | 400.0 | 900.0 | 0.1 | 25.0 | 42.86 | 0 | 0 | 0 | 5.95 | 209.52 | 2102.38 | 5.95 | -22.62 | 214.63 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 21Q1 (9) | 1.04 | 96.23 | -68.96 | 0.02 | 100.0 | 100.0 | 0.08 | 0.0 | -11.11 | 0 | 0 | 0 | 1.92 | 1.92 | 544.23 | 7.69 | -49.04 | 186.32 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 20Q4 (8) | 0.53 | -34.57 | -87.38 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | -11.11 | 0 | 0 | 0 | 1.89 | 52.83 | 692.45 | 15.09 | 52.83 | 604.4 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 20Q3 (7) | 0.81 | -78.11 | -52.91 | 0.01 | 0.0 | 0.0 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 1.23 | 356.79 | 112.35 | 9.88 | 422.05 | 88.75 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 20Q2 (6) | 3.7 | 10.45 | 28.47 | 0.01 | 0.0 | 0.0 | 0.07 | -22.22 | 0.0 | 0 | 0 | 0 | 0.27 | -9.46 | -22.16 | 1.89 | -29.58 | -22.16 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 20Q1 (5) | 3.35 | -20.24 | 26.42 | 0.01 | 0.0 | -50.0 | 0.09 | 0.0 | 50.0 | 0 | 0 | 0 | 0.30 | 25.37 | -60.45 | 2.69 | 25.37 | 18.66 | 0.00 | 0 | 0 | 71 | 0.0 | 0.0 |
| 19Q4 (4) | 4.2 | 144.19 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.24 | -59.05 | 0.0 | 2.14 | -59.05 | 0.0 | 0.00 | 0 | 0.0 | 71 | 0.0 | 0.0 |
| 19Q3 (3) | 1.72 | -40.28 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 28.57 | 0.0 | 0 | 0 | 0.0 | 0.58 | 67.44 | 0.0 | 5.23 | 115.28 | 0.0 | 0.00 | 0 | 0.0 | 71 | 0.0 | 0.0 |
| 19Q2 (2) | 2.88 | 8.68 | 0.0 | 0.01 | -50.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0 | 0 | 0.0 | 0.35 | -53.99 | 0.0 | 2.43 | 7.35 | 0.0 | 0.00 | 0 | 0.0 | 71 | 0.0 | 0.0 |
| 19Q1 (1) | 2.65 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 2.26 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 71 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.92 | -18.67 | 0.06 | -68.42 | 0.54 | 1.89 | 0 | 0 | 1.53 | -61.17 | 13.78 | 25.28 | 0.00 | 0 | 71 | 0.0 |
| 2022 (9) | 4.82 | -3.6 | 0.19 | 26.67 | 0.53 | 0.0 | 0 | 0 | 3.94 | 31.4 | 11.00 | 3.73 | 0.00 | 0 | 71 | 0.0 |
| 2021 (8) | 5.0 | 49.7 | 0.15 | 200.0 | 0.53 | 65.62 | 0 | 0 | 3.00 | 100.4 | 10.60 | 10.64 | 0.00 | 0 | 71 | 0.0 |
| 2020 (7) | 3.34 | -24.09 | 0.05 | 0.0 | 0.32 | 3.23 | 0.01 | 0.0 | 1.50 | 31.74 | 9.58 | 35.99 | 0.30 | 31.74 | 71 | 0.0 |
| 2019 (6) | 4.4 | 3.77 | 0.05 | -58.33 | 0.31 | 3.33 | 0.01 | -50.0 | 1.14 | -59.85 | 7.05 | -0.42 | 0.23 | -51.82 | 71 | 0.0 |
| 2018 (5) | 4.24 | 1.19 | 0.12 | -7.69 | 0.3 | -3.23 | 0.02 | 0.0 | 2.83 | -8.78 | 7.08 | -4.37 | 0.47 | -1.18 | 71 | 0.0 |
| 2017 (4) | 4.19 | -31.42 | 0.13 | -31.58 | 0.31 | -53.03 | 0.02 | -33.33 | 3.10 | -0.23 | 7.40 | -31.51 | 0.48 | -2.78 | 71 | 0.0 |
| 2016 (3) | 6.11 | -5.56 | 0.19 | -9.52 | 0.66 | -5.71 | 0.03 | -40.0 | 3.11 | -4.19 | 10.80 | -0.16 | 0.49 | -36.46 | 71 | 0.0 |
| 2015 (2) | 6.47 | -44.98 | 0.21 | -36.36 | 0.7 | 52.17 | 0.05 | -16.67 | 3.25 | 15.67 | 10.82 | 176.59 | 0.77 | 51.47 | 71 | 0.0 |
| 2014 (1) | 11.76 | -16.36 | 0.33 | -15.38 | 0.46 | 21.05 | 0.06 | 0.0 | 2.81 | 0 | 3.91 | 0 | 0.51 | 0 | 71 | -5.33 |
