玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.872.217.469.93100.238.117.9136.3824.375.1434.5512.236.8369.920.461.9655.5627.270.3529.6316.6711.304.9216.62277.45-2.0-10.47125.5546.7310.96-25.55-276.93-94.2623.2215.4113.55
23Q3 (19)48.792.9812.014.96381.55444.445.803.574361.543.82-1.041719.054.027.22015.791.267.69472.730.278.022.7310.770.56102.44283.11-1.77-12.2685.56365.3107.4414.44-82.31-98.8520.12-7.41-3.5
23Q2 (18)47.381.9118.041.03112.29109.015.60155.01168.383.86141.96161.963.75153.12185.421.17178.0213.590.2531.5838.8910.71355.61460.61288.21-5.02-1.0118.39-77.68-86.8381.61360.11306.1421.73-17.0-3.93
23Q1 (17)46.490.1711.43-8.38-216.55-259.66-10.18-260.06-859.7-9.20-300.87-860.33-7.06-224.51-843.16-1.50-197.4-528.570.19-36.67-9.52-4.19-143.24-174.96303.43-2.0810.5182.40-27.17147.5617.74234.88-93.5126.1828.0221.37
22Q4 (16)46.416.544.087.19599.3110.796.364792.319.094.582080.95-10.555.672884.214.421.54600.0-1.910.3036.367.149.6982.145.21309.88-3.9612.32113.15109.841.69-13.15-101.04-16.7120.45-1.92-7.76
22Q3 (15)43.568.527.8-1.4487.481.270.13101.59101.550.21103.37103.040.19104.33103.550.22121.36115.380.2222.220.05.32279.12226.67322.6710.8319.63-1150.00-923.83-1355.681260.003282.5414871.7620.85-7.82-5.01
22Q2 (14)40.14-3.79-14.96-11.43-390.56-57050.0-8.19-711.19-1063.53-6.23-614.88-5291.67-4.39-562.11-5587.5-1.03-394.29-1036.360.18-14.29-14.29-2.97-153.13-156.57291.156.0427.14139.59180.567917.1-39.59-114.49-138.922.624.87-6.95
22Q1 (13)41.72-6.44-14.67-2.33-135.9-315.741.34-77.02-33.01.21-76.37-3.20.95-82.56.740.35-77.71-7.890.21-25.0-8.75.59-39.31-5.41274.57-0.4833.42-173.27-255.72-424.32273.272525.25495.4821.57-2.71-5.31
21Q4 (12)44.5910.34-4.626.49184.4-9.745.83169.49-15.265.12174.1-1.355.43201.54.831.57209.79-11.30.2827.27-12.59.21319.29-9.97275.892.2835.69111.2721.496.49-11.27-233.89-151.2722.171.030.8
21Q3 (11)40.41-14.39-16.28-7.69-38350.0-203.5-8.39-1087.06-209.82-6.91-5858.33-205.66-5.35-6787.5-197.63-1.43-1400.0-180.790.224.76-12.0-4.20-180.0-137.2269.7317.7919.1991.585228.71-5.958.42-91.73220.3621.95-9.711.43
21Q2 (10)47.20-3.460.94-0.02-101.8599.060.85-57.5157.580.12-90.4152.170.08-91.01157.140.11-71.05120.00.21-8.710.535.25-11.174.79229.0011.27-1.78-1.79-103.3499.73101.79121.8-86.6324.316.725.06
21Q1 (9)48.894.583.731.08-84.98129.032.00-70.93139.061.25-75.92129.550.89-82.82134.90.38-78.53154.290.23-28.1215.05.91-42.2314675.0205.801.21-5.5553.42-48.87-26.6145.891123.3668.6622.7834.4-14.04
20Q4 (8)46.75-3.15-3.817.19-3.23-39.686.88-9.95-31.135.19-20.64-39.165.18-5.47-34.761.770.0-36.790.3228.03.2310.23-9.39-26.3203.33-10.154.38104.487.3-12.29-4.48-270.776.716.95-21.670
20Q3 (7)48.273.23-3.677.43450.473.347.642215.157.36.542943.4818.055.484014.2938.381.773440.022.920.2531.588.711.29125.35-1.48226.30-2.948.3797.37114.73-3.512.63-99.65388.3121.64-6.48-17.75
20Q2 (6)46.76-0.79-6.37-2.1243.01-179.40.33106.45-93.55-0.2394.56-105.82-0.1494.51-105.430.05107.14-95.10.19-5.0-13.645.0112425.0-47.1233.157.015.81-661.11-1008.23-1369.33761.112697.331488.4123.14-12.68-8.68
20Q1 (5)47.13-3.02-4.79-3.72-131.21-720.0-5.12-151.25-519.67-4.23-149.59-963.27-2.55-132.12-922.58-0.70-125.0-391.670.20-35.48-9.090.04-99.71-99.29217.8911.8610.0772.79-38.947.8627.21241.35-46.4126.5000.42
19Q4 (4)48.60-3.010.011.9265.790.09.9940.310.08.5353.970.07.94100.510.02.8094.440.00.3134.780.013.8821.120.0194.79-6.720.0119.1318.050.0-19.25-2012.620.00.00-100.00.0
19Q3 (3)50.110.340.07.19169.290.07.1239.060.05.5440.250.03.9653.490.01.4441.180.00.234.550.011.4621.010.0208.823.730.0100.9193.750.0-0.91-101.90.026.313.830.0
19Q2 (2)49.940.890.02.67345.00.05.12319.670.03.95706.120.02.58732.260.01.02325.00.00.220.00.09.4768.510.0201.321.70.052.085.790.047.92-5.620.025.34-3.980.0
19Q1 (1)49.500.00.00.600.00.01.220.00.00.490.00.00.310.00.00.240.00.00.220.00.05.620.00.0197.950.00.049.230.00.050.770.00.026.390.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.4011.393.2603.432.593.51290.01.86177.617.42211.762.69131.91.0110.998.1755.62277.45-10.4793.1006.90-95.967.755.4422.646.69
2022 (9)43.45-3.83-0.6403.347.210.9069.810.67109.382.38135.641.1668.120.91-2.155.2518.24309.8812.32-70.720170.722699.877.35-7.6521.22-6.6
2021 (8)45.18-4.340.50-84.763.12-3.090.53-84.590.32-87.831.01-86.880.69-77.150.93-5.14.44-40.64275.8935.6993.90-1.556.1032.117.96-13.0522.726.77
2020 (7)47.23-4.493.28-44.223.22-4.713.44-46.02.63-48.437.70-47.733.02-46.170.98-2.07.48-28.42203.334.3895.383.314.62-39.819.1599.8221.28-10.44
2019 (6)49.457.25.882350.03.3895.966.37371.855.10184.9214.73213.45.61159.721.005.2610.45176.46194.797.2592.33420.257.67-90.684.58-10.8423.76-4.0
2018 (5)46.13-2.310.24-65.711.725.331.3517.391.79167.164.70201.282.1698.170.959.23.783.56181.635.2117.75-70.8582.25110.35.14024.75-1.82
2017 (4)47.221.990.70-77.121.6412.621.15-76.860.67-81.131.56-80.931.09-69.720.87-2.253.65-49.24172.635.7660.89-1.1239.111.530.00025.2112.29
2016 (3)46.300.483.06-21.341.45-17.514.97-2.933.556.938.1830.673.6021.210.8911.257.19-5.64163.237.0461.58-18.9238.5260.170.00022.45-1.79
2015 (2)46.08-0.243.89-52.031.76-11.925.12-74.143.32-79.176.26-81.242.97-80.890.80-15.797.62-66.28152.5026.575.9585.4624.05-59.290.00022.8610.06
2014 (1)46.1908.1102.00-13.8919.80015.94033.36015.5400.95-8.6522.60141.45120.55-0.4240.95-46.8959.08158.150.00020.77-4.72

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