- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 127.22 | 31.48 | 10.72 | 28.13 | 30.84 | 26.03 | 19.04 | 4.85 | -6.11 | 3.21 | 36.6 | 28.92 | 22.11 | -0.49 | 13.83 | 14.97 | -20.26 | -15.21 | 2.52 | 3.89 | 16.43 | 0 | 0 | 0 |
| 23Q3 (19) | 96.76 | 12.04 | 20.51 | 21.5 | 19.18 | 25.29 | 18.16 | -5.32 | 10.33 | 2.35 | -11.32 | 0.0 | 22.22 | 6.37 | 3.96 | 18.77 | -15.49 | -8.45 | 2.43 | -20.85 | -17.02 | 0 | 0 | 0 |
| 23Q2 (18) | 86.36 | 22.76 | 31.51 | 18.04 | 13.6 | 31.01 | 19.18 | -3.67 | 7.33 | 2.65 | 9.96 | 26.19 | 20.89 | -7.46 | -0.38 | 22.21 | -21.53 | -18.38 | 3.07 | -10.43 | -4.04 | 0 | 0 | 0 |
| 23Q1 (17) | 70.35 | -38.77 | -6.54 | 15.88 | -28.85 | 6.58 | 19.91 | -1.82 | 23.36 | 2.41 | -3.21 | 9.55 | 22.57 | 16.2 | 14.03 | 28.30 | 60.35 | 31.99 | 3.43 | 58.08 | 17.21 | 0 | 0 | 0 |
| 22Q4 (16) | 114.9 | 43.11 | 17.96 | 22.32 | 30.07 | 10.33 | 20.28 | 23.21 | 36.47 | 2.49 | 5.96 | 13.18 | 19.43 | -9.11 | -6.46 | 17.65 | -13.9 | 15.7 | 2.17 | -25.96 | -4.05 | 0 | 0 | 0 |
| 22Q3 (15) | 80.29 | 22.26 | 11.25 | 17.16 | 24.62 | 30.4 | 16.46 | -7.89 | 3.91 | 2.35 | 11.9 | 15.76 | 21.37 | 1.93 | 17.21 | 20.50 | -24.66 | -6.6 | 2.93 | -8.47 | 4.06 | 0 | 0 | 0 |
| 22Q2 (14) | 65.67 | -12.75 | 0.23 | 13.77 | -7.58 | 1.77 | 17.87 | 10.72 | 16.87 | 2.1 | -4.55 | 15.38 | 20.97 | 5.93 | 1.54 | 27.21 | 26.9 | 16.61 | 3.20 | 9.41 | 15.12 | 0 | 0 | 0 |
| 22Q1 (13) | 75.27 | -22.73 | 3.54 | 14.9 | -26.35 | -13.62 | 16.14 | 8.61 | 4.67 | 2.2 | 0.0 | 7.84 | 19.80 | -4.68 | -16.57 | 21.44 | 40.56 | 1.1 | 2.92 | 29.41 | 4.16 | 0 | 0 | 0 |
| 21Q4 (12) | 97.41 | 34.97 | 0.15 | 20.23 | 53.72 | -31.4 | 14.86 | -6.19 | 140.84 | 2.2 | 8.37 | -14.4 | 20.77 | 13.89 | -31.51 | 15.26 | -30.49 | 140.47 | 2.26 | -19.71 | -14.53 | 0 | 0 | 0 |
| 21Q3 (11) | 72.17 | 10.15 | -3.48 | 13.16 | -2.73 | 18.45 | 15.84 | 3.6 | -8.91 | 2.03 | 11.54 | 13.41 | 18.23 | -11.7 | 22.72 | 21.95 | -5.95 | -5.63 | 2.81 | 1.26 | 17.49 | 0 | 0 | 0 |
| 21Q2 (10) | 65.52 | -9.88 | 16.4 | 13.53 | -21.57 | 56.96 | 15.29 | -0.84 | -11.16 | 1.82 | -10.78 | 5.2 | 20.65 | -12.97 | 34.85 | 23.34 | 10.02 | -23.67 | 2.78 | -1.01 | -9.62 | 0 | 0 | 0 |
| 21Q1 (9) | 72.7 | -25.25 | 31.35 | 17.25 | -41.51 | 36.36 | 15.42 | 149.92 | 12.88 | 2.04 | -20.62 | 15.25 | 23.73 | -21.74 | 3.82 | 21.21 | 234.35 | -14.06 | 2.81 | 6.19 | -12.25 | 0 | 0 | 0 |
| 20Q4 (8) | 97.26 | 30.08 | 17.73 | 29.49 | 165.44 | 131.84 | 6.17 | -64.52 | -58.25 | 2.57 | 43.58 | 24.76 | 30.32 | 104.06 | 96.92 | 6.34 | -72.72 | -64.54 | 2.64 | 10.38 | 5.97 | 0 | 0 | 0 |
| 20Q3 (7) | 74.77 | 32.83 | 21.38 | 11.11 | 28.89 | 1.18 | 17.39 | 1.05 | 28.62 | 1.79 | 3.47 | 10.49 | 14.86 | -2.97 | -16.64 | 23.26 | -23.93 | 5.97 | 2.39 | -22.1 | -8.97 | 0 | 0 | 0 |
| 20Q2 (6) | 56.29 | 1.7 | 0.25 | 8.62 | -31.86 | -12.66 | 17.21 | 25.99 | 11.9 | 1.73 | -2.26 | 39.52 | 15.31 | -33.0 | -12.88 | 30.57 | 23.88 | 11.62 | 3.07 | -3.89 | 39.17 | 0 | 0 | 0 |
| 20Q1 (5) | 55.35 | -33.0 | 3.71 | 12.65 | -0.55 | 13.96 | 13.66 | -7.58 | 1.04 | 1.77 | -14.08 | 11.32 | 22.85 | 48.43 | 9.89 | 24.68 | 37.94 | -2.58 | 3.20 | 28.24 | 7.34 | 0 | 0 | 0 |
| 19Q4 (4) | 82.61 | 34.11 | 0.0 | 12.72 | 15.85 | 0.0 | 14.78 | 9.32 | 0.0 | 2.06 | 27.16 | 0.0 | 15.40 | -13.62 | 0.0 | 17.89 | -18.48 | 0.0 | 2.49 | -5.18 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 61.6 | 9.71 | 0.0 | 10.98 | 11.25 | 0.0 | 13.52 | -12.09 | 0.0 | 1.62 | 30.65 | 0.0 | 17.82 | 1.4 | 0.0 | 21.95 | -19.87 | 0.0 | 2.63 | 19.09 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 56.15 | 5.21 | 0.0 | 9.87 | -11.08 | 0.0 | 15.38 | 13.76 | 0.0 | 1.24 | -22.01 | 0.0 | 17.58 | -15.48 | 0.0 | 27.39 | 8.13 | 0.0 | 2.21 | -25.87 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 53.37 | 0.0 | 0.0 | 11.1 | 0.0 | 0.0 | 13.52 | 0.0 | 0.0 | 1.59 | 0.0 | 0.0 | 20.80 | 0.0 | 0.0 | 25.33 | 0.0 | 0.0 | 2.98 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 380.7 | 13.26 | 83.56 | 22.63 | 76.3 | 7.84 | 10.62 | 16.32 | 21.95 | 8.27 | 20.04 | -4.78 | 2.79 | 2.7 | 0 | 0 |
| 2022 (9) | 336.13 | 9.21 | 68.14 | 6.19 | 70.75 | 15.19 | 9.13 | 12.86 | 20.27 | -2.77 | 21.05 | 5.48 | 2.72 | 3.34 | 0 | 0 |
| 2021 (8) | 307.79 | 8.5 | 64.17 | 3.72 | 61.42 | 12.82 | 8.09 | 2.93 | 20.85 | -4.41 | 19.96 | 3.98 | 2.63 | -5.14 | 0 | 0 |
| 2020 (7) | 283.67 | 11.8 | 61.87 | 22.15 | 54.44 | 3.91 | 7.86 | 20.74 | 21.81 | 9.26 | 19.19 | -7.05 | 2.77 | 7.99 | 0 | 0 |
| 2019 (6) | 253.73 | 16.62 | 50.65 | 20.05 | 52.39 | -0.98 | 6.51 | 36.48 | 19.96 | 2.94 | 20.65 | -15.09 | 2.57 | 17.03 | 0 | 0 |
| 2018 (5) | 217.57 | 11.61 | 42.19 | 16.16 | 52.91 | 6.35 | 4.77 | 3.47 | 19.39 | 4.08 | 24.32 | -4.71 | 2.19 | -7.29 | 0 | 0 |
| 2017 (4) | 194.94 | -3.33 | 36.32 | 1.28 | 49.75 | 6.62 | 4.61 | -1.5 | 18.63 | 4.77 | 25.52 | 10.29 | 2.36 | 1.89 | 0 | 0 |
| 2016 (3) | 201.65 | 18.79 | 35.86 | 16.39 | 46.66 | 28.36 | 4.68 | 5.17 | 17.78 | -2.02 | 23.14 | 8.06 | 2.32 | -11.47 | 5119 | 0.0 |
| 2015 (2) | 169.75 | 2.56 | 30.81 | 5.55 | 36.35 | 21.53 | 4.45 | 13.23 | 18.15 | 2.91 | 21.41 | 18.5 | 2.62 | 10.4 | 5119 | 0.0 |
| 2014 (1) | 165.51 | 9.82 | 29.19 | 4.44 | 29.91 | 11.23 | 3.93 | -2.48 | 17.64 | 0 | 18.07 | 0 | 2.37 | 0 | 5119 | 0.0 |
