- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.97 | 18.74 | 18.74 | 0.15 | 50.0 | 50.0 | 0.51 | 27.5 | 18.6 | 0.36 | 28.57 | 63.64 | 2.15 | 26.33 | 26.33 | 7.32 | 7.38 | -0.11 | 5.16 | 8.28 | 37.81 | 967 | 0.0 | 0.0 |
| 23Q3 (19) | 5.87 | 7.71 | -3.29 | 0.1 | -9.09 | -33.33 | 0.4 | -2.44 | -13.04 | 0.28 | 27.27 | 16.67 | 1.70 | -15.6 | -31.06 | 6.81 | -9.42 | -10.08 | 4.77 | 18.17 | 20.64 | 967 | 0.0 | -0.1 |
| 23Q2 (18) | 5.45 | 13.31 | -12.24 | 0.11 | 10.0 | -35.29 | 0.41 | 0.0 | -19.61 | 0.22 | 22.22 | -8.33 | 2.02 | -2.92 | -26.27 | 7.52 | -11.74 | -8.4 | 4.04 | 7.87 | 4.45 | 967 | 0.0 | -0.1 |
| 23Q1 (17) | 4.81 | -18.06 | -33.56 | 0.1 | 0.0 | -44.44 | 0.41 | -4.65 | -24.07 | 0.18 | -18.18 | -25.0 | 2.08 | 22.04 | -16.38 | 8.52 | 16.36 | 14.28 | 3.74 | -0.15 | 12.89 | 967 | 0.0 | -0.1 |
| 22Q4 (16) | 5.87 | -3.29 | -15.3 | 0.1 | -33.33 | -44.44 | 0.43 | -6.52 | -17.31 | 0.22 | -8.33 | -15.38 | 1.70 | -31.06 | -34.41 | 7.33 | -3.34 | -2.38 | 3.75 | -5.21 | -0.1 | 967 | -0.1 | -0.1 |
| 22Q3 (15) | 6.07 | -2.25 | -8.72 | 0.15 | -11.76 | -11.76 | 0.46 | -9.8 | -9.8 | 0.24 | 0.0 | 4.35 | 2.47 | -9.73 | -3.33 | 7.58 | -7.72 | -1.19 | 3.95 | 2.31 | 14.32 | 968 | 0.0 | -4.63 |
| 22Q2 (14) | 6.21 | -14.23 | -5.19 | 0.17 | -5.56 | 0.0 | 0.51 | -5.56 | 30.77 | 0.24 | 0.0 | 9.09 | 2.74 | 10.11 | 5.48 | 8.21 | 10.11 | 37.93 | 3.86 | 16.59 | 15.06 | 968 | 0.0 | -4.63 |
| 22Q1 (13) | 7.24 | 4.47 | 15.65 | 0.18 | 0.0 | 0.0 | 0.54 | 3.85 | 31.71 | 0.24 | -7.69 | 33.33 | 2.49 | -4.28 | -13.54 | 7.46 | -0.6 | 13.88 | 3.31 | -11.64 | 15.29 | 968 | 0.0 | -4.63 |
| 21Q4 (12) | 6.93 | 4.21 | 0.58 | 0.18 | 5.88 | 12.5 | 0.52 | 1.96 | 23.81 | 0.26 | 13.04 | 36.84 | 2.60 | 1.6 | 11.85 | 7.50 | -2.16 | 23.09 | 3.75 | 8.48 | 36.05 | 968 | -4.63 | -4.63 |
| 21Q3 (11) | 6.65 | 1.53 | 6.06 | 0.17 | 0.0 | 21.43 | 0.51 | 30.77 | 45.71 | 0.23 | 4.55 | 53.33 | 2.56 | -1.5 | 14.49 | 7.67 | 28.8 | 37.39 | 3.46 | 2.97 | 44.57 | 1015 | 0.0 | -2.96 |
| 21Q2 (10) | 6.55 | 4.63 | 16.96 | 0.17 | -5.56 | 41.67 | 0.39 | -4.88 | 11.43 | 0.22 | 22.22 | 69.23 | 2.60 | -9.74 | 21.12 | 5.95 | -9.09 | -4.73 | 3.36 | 16.81 | 44.69 | 1015 | 0.0 | -2.96 |
| 21Q1 (9) | 6.26 | -9.14 | 49.4 | 0.18 | 12.5 | 50.0 | 0.41 | -2.38 | 10.81 | 0.18 | -5.26 | 100.0 | 2.88 | 23.82 | 0.4 | 6.55 | 7.44 | -25.83 | 2.88 | 4.27 | 33.87 | 1015 | 0.0 | -2.96 |
| 20Q4 (8) | 6.89 | 9.89 | 10.42 | 0.16 | 14.29 | -23.81 | 0.42 | 20.0 | 20.0 | 0.19 | 26.67 | 46.15 | 2.32 | 4.0 | -31.0 | 6.10 | 9.2 | 8.68 | 2.76 | 15.27 | 32.37 | 1015 | -2.96 | -2.96 |
| 20Q3 (7) | 6.27 | 11.96 | 25.4 | 0.14 | 16.67 | 0.0 | 0.35 | 0.0 | -10.26 | 0.15 | 15.38 | 25.0 | 2.23 | 4.2 | -20.26 | 5.58 | -10.69 | -28.43 | 2.39 | 3.05 | -0.32 | 1046 | 0.0 | -6.27 |
| 20Q2 (6) | 5.6 | 33.65 | 4.09 | 0.12 | 0.0 | -20.0 | 0.35 | -5.41 | 12.9 | 0.13 | 44.44 | 18.18 | 2.14 | -25.18 | -23.14 | 6.25 | -29.22 | 8.47 | 2.32 | 8.08 | 13.54 | 1046 | 0.0 | -13.2 |
| 20Q1 (5) | 4.19 | -32.85 | -2.78 | 0.12 | -42.86 | -20.0 | 0.37 | 5.71 | 2.78 | 0.09 | -30.77 | -10.0 | 2.86 | -14.9 | -17.71 | 8.83 | 57.44 | 5.72 | 2.15 | 3.1 | -7.42 | 1046 | 0.0 | -11.66 |
| 19Q4 (4) | 6.24 | 24.8 | 0.0 | 0.21 | 50.0 | 0.0 | 0.35 | -10.26 | 0.0 | 0.13 | 8.33 | 0.0 | 3.37 | 20.19 | 0.0 | 5.61 | -28.09 | 0.0 | 2.08 | -13.19 | 0.0 | 1046 | -6.27 | 0.0 |
| 19Q3 (3) | 5.0 | -7.06 | 0.0 | 0.14 | -6.67 | 0.0 | 0.39 | 25.81 | 0.0 | 0.12 | 9.09 | 0.0 | 2.80 | 0.43 | 0.0 | 7.80 | 35.37 | 0.0 | 2.40 | 17.38 | 0.0 | 1116 | -7.39 | 0.0 |
| 19Q2 (2) | 5.38 | 24.83 | 0.0 | 0.15 | 0.0 | 0.0 | 0.31 | -13.89 | 0.0 | 0.11 | 10.0 | 0.0 | 2.79 | -19.89 | 0.0 | 5.76 | -31.02 | 0.0 | 2.04 | -11.88 | 0.0 | 1205 | 1.77 | 0.0 |
| 19Q1 (1) | 4.31 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 8.35 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 1184 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.11 | -9.02 | 0.47 | -21.67 | 1.73 | -10.82 | 1.05 | 11.7 | 2.03 | -13.9 | 7.49 | -1.99 | 4.54 | 22.77 | 967 | 0.0 |
| 2022 (9) | 25.4 | -3.79 | 0.6 | -13.04 | 1.94 | 6.01 | 0.94 | 6.82 | 2.36 | -9.62 | 7.64 | 10.18 | 3.70 | 11.02 | 967 | -0.1 |
| 2021 (8) | 26.4 | 14.98 | 0.69 | 25.45 | 1.83 | 22.82 | 0.88 | 57.14 | 2.61 | 9.11 | 6.93 | 6.82 | 3.33 | 36.67 | 968 | -4.63 |
| 2020 (7) | 22.96 | 9.7 | 0.55 | -14.06 | 1.49 | 4.93 | 0.56 | 21.74 | 2.40 | -21.66 | 6.49 | -4.35 | 2.44 | 10.98 | 1015 | -2.96 |
| 2019 (6) | 20.93 | -14.68 | 0.64 | -21.95 | 1.42 | -4.7 | 0.46 | 2.22 | 3.06 | -8.53 | 6.78 | 11.69 | 2.20 | 19.8 | 1046 | -12.47 |
| 2018 (5) | 24.53 | 10.3 | 0.82 | 5.13 | 1.49 | -12.87 | 0.45 | -18.18 | 3.34 | -4.69 | 6.07 | -21.0 | 1.83 | -25.82 | 1195 | 0.25 |
| 2017 (4) | 22.24 | 15.05 | 0.78 | 23.81 | 1.71 | 14.0 | 0.55 | -1.79 | 3.51 | 7.61 | 7.69 | -0.92 | 2.47 | -14.64 | 1192 | -5.55 |
| 2016 (3) | 19.33 | 13.71 | 0.63 | 6.78 | 1.5 | 10.29 | 0.56 | 19.15 | 3.26 | -6.09 | 7.76 | -3.0 | 2.90 | 4.79 | 1262 | 18.72 |
| 2015 (2) | 17.0 | 1.37 | 0.59 | 11.32 | 1.36 | 4.62 | 0.47 | 27.03 | 3.47 | 9.81 | 8.00 | 3.2 | 2.76 | 25.31 | 1063 | 18.37 |
| 2014 (1) | 16.77 | 26.76 | 0.53 | 20.45 | 1.3 | 31.31 | 0.37 | 12.12 | 3.16 | 0 | 7.75 | 0 | 2.21 | 0 | 898 | 8.72 |
