- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 6.76 | 5.62 | 14.0 | 0.1 | -23.08 | 0.0 | 0.29 | -6.45 | -3.33 | 0.02 | -81.82 | 0.0 | 1.48 | -27.17 | -12.28 | 4.29 | -11.43 | -15.2 | 0.30 | -82.79 | -12.28 | 0 | 0 | 0 |
| 24Q4 (19) | 6.4 | -22.24 | -18.47 | 0.13 | -27.78 | 0.0 | 0.31 | -13.89 | -24.39 | 0.11 | 266.67 | 266.67 | 2.03 | -7.13 | 22.66 | 4.84 | 10.73 | -7.26 | 1.72 | 371.51 | 349.74 | 0 | 0 | 0 |
| 24Q3 (18) | 8.23 | -0.12 | 21.21 | 0.18 | 12.5 | 63.64 | 0.36 | 2.86 | 5.88 | 0.03 | 50.0 | 50.0 | 2.19 | 12.64 | 35.0 | 4.37 | 2.98 | -12.64 | 0.36 | 50.18 | 23.75 | 0 | 0 | 0 |
| 24Q2 (17) | 8.24 | 38.95 | 25.04 | 0.16 | 60.0 | 33.33 | 0.35 | 16.67 | 25.0 | 0.02 | 0.0 | -33.33 | 1.94 | 15.15 | 6.63 | 4.25 | -16.04 | -0.03 | 0.24 | -28.03 | -46.68 | 0 | 0 | 0 |
| 24Q1 (16) | 5.93 | -24.46 | -4.97 | 0.1 | -23.08 | -9.09 | 0.3 | -26.83 | 50.0 | 0.02 | -33.33 | -33.33 | 1.69 | 1.83 | -4.34 | 5.06 | -3.14 | 57.84 | 0.34 | -11.75 | -29.85 | 0 | 0 | 0 |
| 23Q4 (15) | 7.85 | 15.61 | 33.5 | 0.13 | 18.18 | 30.0 | 0.41 | 20.59 | 115.79 | 0.03 | 50.0 | 0.0 | 1.66 | 2.22 | -2.62 | 5.22 | 4.3 | 61.64 | 0.38 | 29.75 | -25.1 | 0 | 0 | 0 |
| 23Q3 (14) | 6.79 | 3.03 | 56.09 | 0.11 | -8.33 | 0.0 | 0.34 | 21.43 | 78.95 | 0.02 | -33.33 | 0.0 | 1.62 | -11.03 | -35.94 | 5.01 | 17.85 | 14.64 | 0.29 | -35.3 | -35.94 | 0 | 0 | 0 |
| 23Q2 (13) | 6.59 | 5.61 | 58.41 | 0.12 | 9.09 | 33.33 | 0.28 | 40.0 | 86.67 | 0.03 | 0.0 | 50.0 | 1.82 | 3.3 | -15.83 | 4.25 | 32.56 | 17.84 | 0.46 | -5.31 | -5.31 | 0 | 0 | 0 |
| 23Q1 (12) | 6.24 | 6.12 | 87.39 | 0.11 | 10.0 | 22.22 | 0.2 | 5.26 | 66.67 | 0.03 | 0.0 | 50.0 | 1.76 | 3.65 | -34.78 | 3.21 | -0.81 | -11.06 | 0.48 | -5.77 | -19.95 | 0 | 0 | 0 |
| 22Q4 (11) | 5.88 | 35.17 | 50.0 | 0.1 | -9.09 | 0.0 | 0.19 | 0.0 | 46.15 | 0.03 | 50.0 | -85.0 | 1.70 | -32.75 | -33.33 | 3.23 | -26.02 | -2.56 | 0.51 | 10.97 | -90.0 | 0 | 0 | 0 |
| 22Q3 (10) | 4.35 | 4.57 | 36.36 | 0.11 | 22.22 | 57.14 | 0.19 | 26.67 | 90.0 | 0.02 | 0.0 | 0.0 | 2.53 | 16.88 | 15.24 | 4.37 | 21.13 | 39.33 | 0.46 | -4.37 | -26.67 | 0 | 0 | 0 |
| 22Q2 (9) | 4.16 | 24.92 | 89.95 | 0.09 | 0.0 | 80.0 | 0.15 | 25.0 | 50.0 | 0.02 | 0.0 | 100.0 | 2.16 | -19.95 | -5.24 | 3.61 | 0.06 | -21.03 | 0.48 | -19.95 | 5.29 | 0 | 0 | 0 |
| 22Q1 (8) | 3.33 | -15.05 | 86.03 | 0.09 | -10.0 | 125.0 | 0.12 | -7.69 | 50.0 | 0.02 | -90.0 | 0.0 | 2.70 | 5.95 | 20.95 | 3.60 | 8.66 | -19.37 | 0.60 | -88.23 | -46.25 | 0 | 0 | 0 |
| 21Q4 (7) | 3.92 | 22.88 | 109.63 | 0.1 | 42.86 | 150.0 | 0.13 | 30.0 | 62.5 | 0.2 | 900.0 | 1900.0 | 2.55 | 16.25 | 19.26 | 3.32 | 5.79 | -22.48 | 5.10 | 713.78 | 854.08 | 0 | 0 | -100.0 |
| 21Q3 (6) | 3.19 | 45.66 | 54.85 | 0.07 | 40.0 | 133.33 | 0.1 | 0.0 | 11.11 | 0.02 | 100.0 | 100.0 | 2.19 | -3.89 | 50.68 | 3.13 | -31.35 | -28.25 | 0.63 | 37.3 | 29.15 | 0 | 0 | -100.0 |
| 21Q2 (5) | 2.19 | 22.35 | 38.61 | 0.05 | 25.0 | 66.67 | 0.1 | 25.0 | 0.0 | 0.01 | -50.0 | 0.0 | 2.28 | 2.17 | 20.24 | 4.57 | 2.17 | -27.85 | 0.46 | -59.13 | -27.85 | 0 | 0 | -100.0 |
| 21Q1 (4) | 1.79 | -4.28 | 0.0 | 0.04 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 2.23 | 4.47 | 0.0 | 4.47 | 4.47 | 0.0 | 1.12 | 108.94 | 0.0 | 0 | -100.0 | 0.0 |
| 20Q4 (3) | 1.87 | -9.22 | 0.0 | 0.04 | 33.33 | 0.0 | 0.08 | -11.11 | 0.0 | 0.01 | 0.0 | 0.0 | 2.14 | 46.88 | 0.0 | 4.28 | -2.08 | 0.0 | 0.53 | 10.16 | 0.0 | 130 | 0.0 | 0.0 |
| 20Q3 (2) | 2.06 | 30.38 | 0.0 | 0.03 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.46 | -23.3 | 0.0 | 4.37 | -30.97 | 0.0 | 0.49 | -23.3 | 0.0 | 130 | 0.0 | 0.0 |
| 20Q2 (1) | 1.58 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.90 | 0.0 | 0.0 | 6.33 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 130 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 28.8 | 4.8 | 0.58 | 23.4 | 1.31 | 6.5 | 0.18 | 80.0 | 2.01 | 17.75 | 4.55 | 1.62 | 0.62 | 71.75 | 0 | 0 |
| 2023 (9) | 27.48 | 55.17 | 0.47 | 20.51 | 1.23 | 89.23 | 0.1 | 11.11 | 1.71 | -22.33 | 4.48 | 21.95 | 0.36 | -28.39 | 0 | 0 |
| 2022 (8) | 17.71 | 59.69 | 0.39 | 50.0 | 0.65 | 58.54 | 0.09 | -64.0 | 2.20 | -6.07 | 3.67 | -0.72 | 0.51 | -77.46 | 0 | 0 |
| 2021 (7) | 11.09 | 40.74 | 0.26 | 85.71 | 0.41 | 10.81 | 0.25 | 525.0 | 2.34 | 31.96 | 3.70 | -21.26 | 2.25 | 344.09 | 0 | 0 |
| 2020 (6) | 7.88 | -6.75 | 0.14 | -6.67 | 0.37 | 8.82 | 0.04 | -50.0 | 1.78 | 0.08 | 4.70 | 16.7 | 0.51 | -46.38 | 130 | 0.0 |
| 2019 (5) | 8.45 | 55.33 | 0.15 | 25.0 | 0.34 | -22.73 | 0.08 | -27.27 | 1.78 | -19.53 | 4.02 | -50.25 | 0.95 | -53.18 | 130 | 0.0 |
| 2018 (4) | 5.44 | -43.1 | 0.12 | -52.0 | 0.44 | 37.5 | 0.11 | -21.43 | 2.21 | -15.65 | 8.09 | 141.64 | 2.02 | 38.08 | 130 | 0.0 |
| 2017 (3) | 9.56 | 29.54 | 0.25 | 127.27 | 0.32 | 10.34 | 0.14 | -26.32 | 2.62 | 75.45 | 3.35 | -14.82 | 1.46 | -43.12 | 130 | 0.0 |
| 2016 (2) | 7.38 | -26.93 | 0.11 | -45.0 | 0.29 | -36.96 | 0.19 | -20.83 | 1.49 | -24.73 | 3.93 | -13.72 | 2.57 | 8.34 | 130 | 0.0 |
| 2015 (1) | 10.1 | -9.34 | 0.2 | -37.5 | 0.46 | -17.86 | 0.24 | 9.09 | 1.98 | 0 | 4.55 | 0 | 2.38 | 0 | 130 | -31.58 |
