玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.2875.2168.2229.85183.21402.5312.13-66.06505.699.66-66.21502.51.35-42.55742.861.11-41.88684.210.1271.4350.013.07-65.04892.1219.94-9.5748.14245.83739.93240.48-145.83-306.18-153.039.65-33.13-15.72
23Q3 (19)23.56-24.22-27.4210.54-53.93-48.4335.74-22.57-27.0228.59-11.98-27.012.35-30.06-36.491.91-32.51-41.050.07-22.22-12.537.39-21.37-26.3722.05-10.5160.4829.27-41.46-29.0870.7341.4623.7814.4383.8221.57
23Q2 (18)31.0919.49-2.1122.88135.1515.5646.16318.559.5632.48210.8140.363.36273.3359.242.83258.2352.970.0912.512.547.55274.1155.4924.6481.9866.7150.00-45.83-27.0850.00225.059.097.85-54.23-30.53
23Q1 (17)26.026.03-15.119.7363.8-43.7911.03468.9-72.2310.45535.42-67.10.90528.57-64.290.79515.79-63.760.080.014.2912.71870.3-69.2613.540.59-2.4592.31152.75110.2615.38-94.41-72.5817.1549.7819.43
22Q4 (16)24.54-24.4170.565.94-70.94170.38-2.99-106.1174.27-2.40-106.1374.0-0.21-105.6860.38-0.19-105.8657.780.080.060.0-1.65-103.2579.6513.46-2.04-24.13-175.00-524.04-362.5275.00381.251137.511.45-3.54-39.74
22Q3 (15)32.462.249.2420.443.232084.4748.9769.27803.5939.1769.27803.233.7075.361708.73.2475.141805.260.080.0100.050.7866.062786.7713.74-7.04-14.3941.27-39.8165.0857.1481.82-23.8111.875.04-54.95
22Q2 (14)31.763.62346.0719.8014.38376.5428.93-27.17270.6823.14-27.14280.922.11-16.27293.581.85-15.14292.710.0814.2914.2930.58-26.05306.914.786.486.6468.5756.1962.8631.43-43.98-45.7111.30-21.31-12.4
22Q1 (13)30.65237.9314.2817.31305.0924.6239.72441.8283.4631.76444.180.562.52575.4762.582.18584.4462.690.0740.0-12.541.35609.8675.7313.88-21.764.5243.90-34.15-28.6656.10152.4462.0614.36-24.4210.46
21Q4 (12)9.07-58.3-40.52-8.44-719.42-492.56-11.62-66.95-193.56-9.23-65.71-189.79-0.53-130.43-157.61-0.45-136.84-157.690.0525.0-37.5-8.11-329.1-156.7517.7410.532.7266.67166.67233.3322.22-70.37-72.2219.00-27.8958.47
21Q3 (11)21.75205.480.14-1.0385.61-125.5-6.9658.9476.25-5.5756.4576.0-0.2378.978.9-0.1980.2179.120.04-42.860.0-1.8987.2192.5616.0515.8-5.7525.00-40.62250.075.0029.55-35.7126.35104.2629.93
21Q2 (10)7.12-73.45284.46-7.16-151.5586.2-16.95-178.2989.2-12.79-172.7190.11-1.09-170.3260.65-0.96-171.6458.970.07-12.5250.0-14.78-162.8189.9213.864.37-35.3842.11-31.5823.6857.8967.25-14.9712.90-0.770
21Q1 (9)26.8275.8773.2613.89546.05356.9121.6574.32-15.3617.5971.11-14.241.5568.489.931.3471.799.840.080.033.3323.5364.66-18.8613.28-23.1-12.4661.54207.69433.3334.62-56.73-59.0913.008.42-19.55
20Q4 (8)15.25-29.79-24.432.15-46.78-75.6512.42142.39156.6310.28144.29158.610.92184.4147.920.78185.71146.990.08100.0-11.1114.29156.26170.9917.271.4113.1720.00220.0150.080.00-31.43-42.8611.99-40.8833.07
20Q3 (7)21.72662.69-25.874.04107.79-78.26-29.3081.34-227.89-23.2182.06-226.62-1.0960.65-153.69-0.9161.11-154.820.04100.0-55.56-25.4082.68-202.2517.03-20.6111.82-16.67-148.96-120.56116.6771.35516.6720.28091.5
20Q2 (6)-3.86-124.94-111.12-51.89-1806.91-315.58-156.99-713.72-486.29-129.37-730.77-500.28-2.77-296.45-165.48-2.34-291.8-171.560.02-66.67-80.0-146.67-605.76-445.1921.4541.4-26.5934.04195.04-42.2868.09-19.5465.960.00-100.0-100.0
20Q1 (5)15.48-23.29-50.833.04-65.57-84.0925.58216.64-37.520.51216.93-37.351.41173.44-59.61.22173.49-54.480.06-33.33-25.029.00244.06-32.6215.17-0.59-50.4611.54128.85-75.084.62-39.5661.7616.1679.3641.01
19Q4 (4)20.18-31.130.08.83-52.480.0-21.93-195.720.0-17.54-195.690.0-1.92-194.580.0-1.66-200.00.00.090.00.0-20.13-181.040.015.260.20.0-40.00-149.330.0140.00640.00.09.01-14.920.0
19Q3 (3)29.30-15.610.018.58-22.810.022.91-43.630.018.33-43.290.02.03-52.010.01.66-49.240.00.09-10.00.024.84-41.540.015.23-47.880.081.0837.490.018.92-53.890.010.599.40.0
19Q2 (2)34.7210.290.024.0725.950.040.64-0.710.032.32-1.280.04.2321.20.03.2722.010.00.1025.00.042.49-1.280.029.22-4.570.058.9727.780.041.03-21.570.09.68-15.530.0
19Q1 (1)31.480.00.019.110.00.040.930.00.032.740.00.03.490.00.02.680.00.00.080.00.043.040.00.030.620.00.046.150.00.052.310.00.011.460.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.067.3720.1126.561.39-17.8825.10-12.1119.29-15.587.91-2.476.78-3.420.3512.926.56-12.1419.9448.1480.0044.020.00-55.00.06011.70-3.78
2022 (9)29.8684.7815.893872.51.69-32.1628.56022.8508.1107.0200.3134.7830.232623.4213.46-24.1355.56044.44-66.670.00012.16-24.85
2021 (8)16.1616.010.4002.49-29.51-1.690-1.000-0.280-0.2300.2321.051.11017.742.72-16.670133.3385.190.00016.18-10.41
2020 (7)13.93-52.31-2.4003.5482.56-8.090-6.640-1.490-1.2700.19-48.65-4.50017.2713.1728.00-66.4572.00335.00.00018.0677.76
2019 (6)29.2116.9817.9728.631.941.8821.61-14.5517.23-20.197.98-17.396.49-16.790.372.7823.70-14.0715.26-52.1383.4551.7216.55-62.70.00010.16-7.13
2018 (5)24.97-9.513.97-2.311.90-8.425.29163.7121.59172.269.66192.737.80177.580.362.8627.58134.5231.8870.9455.00-63.5544.3800.00010.94-5.2
2017 (4)27.59-1.1814.30-5.492.08-22.159.59-14.157.933.123.3013.42.8112.40.359.3711.76-15.418.6516.71150.9112.7-49.0900.00011.54-8.92
2016 (3)27.9257.4715.1389.842.6748.811.1736.897.6911.132.91-29.882.50-26.690.32-34.6913.9038.4515.98-6.93133.9035.9-35.5900.00012.6721.59
2015 (2)17.73-33.097.97-43.871.7926.578.16-60.296.92-60.644.15-71.243.41-68.740.49-20.9710.04-54.2617.17-40.5198.5342.872.94-90.520.00010.4210.15
2014 (1)26.50014.2001.42-33.5220.55017.58014.43010.9100.6214.8121.9530.4228.86-20.1968.97-11.731.0341.720.0009.46-10.16

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