玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)-10.6339.9164.06-39.4720.939.16-46.8220.2430.0-46.8220.2430.0-2.418.02-2.99-2.328.3-2.20.0525.066.67-33.6221.6922.594.1412.216.6284.26-0.87-12.7615.744.94360.4229.850.88-21.39
23Q3 (19)-17.6928.1847.94-49.906.3826.78-58.70-18.7327.05-58.70-18.7327.05-2.62-32.325.76-2.53-31.776.30.040.033.33-42.93-39.8825.083.694.2422.5985.00-21.730.4515.00299.29-2.529.59-10.47-14.03
23Q2 (18)-24.6321.2843.39-53.3019.2137.32-49.4418.8837.86-49.4418.8837.86-1.98-7.6112.0-1.92-7.8712.330.0433.3333.33-30.697.9240.213.547.2717.22108.600.761.76-7.533.23-11.9633.05-10.77-21.31
23Q1 (17)-31.29-5.7810.75-65.97-1.711.78-60.958.8811.92-60.958.8811.92-1.8421.37-0.55-1.7821.59-0.560.030.00.0-33.3323.2616.093.30-7.0423.6107.7811.59-0.36-7.78-327.54.7237.04-2.45-3.16
22Q4 (16)-29.5812.951.73-64.874.81-0.32-66.8916.88-54.48-66.8916.88-54.48-2.3415.83-18.78-2.2715.93-27.530.030.0-25.0-43.4324.21-95.453.5517.94-9.4496.5814.14-35.413.42-77.78106.937.9710.3126.86
22Q3 (15)-33.9821.9-46.78-68.1519.85-19.75-80.47-1.14-46.79-80.47-1.14-46.79-2.78-23.56-2.21-2.70-23.29-15.880.030.0-25.0-57.30-11.63-65.753.01-0.33-79.5984.62-20.71-18.1515.38328.85479.4934.42-18.0529.11
22Q2 (14)-43.51-24.1-390.53-85.03-13.71-159.55-79.56-14.97-155.08-79.56-14.97-155.08-2.25-22.95-21.62-2.19-23.73-38.610.030.0-40.0-51.33-29.23-252.783.0213.11-80.08106.72-1.331.78-6.7217.65-38.4942.009.868.4
22Q1 (13)-35.06-16.48-208.63-74.78-15.65-77.92-69.20-59.82-74.13-69.20-59.82-74.13-1.837.110.54-1.770.56-10.620.03-25.0-25.0-39.72-78.76-106.342.67-31.89-81.3108.16-27.662.32-8.1683.52-42.8638.2527.857.34
21Q4 (12)-30.10-30.0267.35-64.66-13.6275.71-43.3021.0183.63-43.3021.0183.63-1.9727.5787.26-1.7823.6187.220.040.0-20.0-22.2235.7290.93.92-73.42-69.21149.5244.6448.44-49.52-1121.59-7799.0529.9312.2768.05
21Q3 (11)-23.15-160.99-13.98-56.91-73.72-10.5-54.82-75.76-12.01-54.82-75.76-12.01-2.72-47.03-43.16-2.33-47.47-34.680.04-20.00.0-34.57-137.59-63.9214.75-2.759.63103.38-1.41-2.1-4.0516.4927.6126.666.920.25
21Q2 (10)-8.8721.9263.75-32.7622.0642.43-31.1921.5142.32-31.1921.5142.32-1.85-0.54-11.45-1.581.25-3.270.0525.066.67-14.5524.4223.1415.166.1697.4104.85-0.81-0.52-4.8515.0510.1924.942.590
21Q1 (9)-11.3687.6850.11-42.0384.2143.18-39.7484.9738.33-39.7484.9738.33-1.8488.1-6.98-1.6088.51-1.270.04-20.0100.0-19.2592.1221.314.2812.18131.44105.714.95-7.5-5.71-811.4362.2224.3136.5-23.0
20Q4 (8)-92.20-353.96-1484.19-266.23-416.95-671.23-264.44-440.34-670.96-264.44-440.34-670.96-15.46-713.68-842.68-13.93-705.2-822.520.0525.025.0-244.20-1057.89-1913.1912.7337.7750.83100.73-4.61-0.13-0.6388.827.2717.81-19.6728.22
20Q3 (7)-20.3117.06.45-51.509.493.2-48.949.494.06-48.949.494.06-1.90-14.463.06-1.73-13.075.460.0433.330.0-21.09-11.4112.239.2420.3165.0105.600.180.7-5.60-3.6-34.422.170-13.02
20Q2 (6)-24.47-7.4730.21-56.9023.0822.37-54.0716.0923.35-54.0716.0923.35-1.663.4930.83-1.533.1631.70.0350.00.0-18.9322.6153.657.6824.4737.88105.41-7.771.56-5.4164.26-42.860.00-100.0-100.0
20Q1 (5)-22.77-291.2410.57-73.97-114.28-36.4-64.44-87.87-22.91-64.44-87.87-22.91-1.72-4.8831.2-1.58-4.6431.90.02-50.0-50.0-24.46-101.6521.66.17-26.9-3.89114.2913.3110.91-15.13-1654.62-325.6931.57127.2936.84
19Q4 (4)-5.8273.190.0-34.5235.110.0-34.3032.760.0-34.3032.760.0-1.6416.330.0-1.5117.490.00.040.00.0-12.1349.520.08.4450.710.0100.86-3.810.0-0.8679.310.013.89-45.510.0
19Q3 (3)-21.7138.080.0-53.2027.420.0-51.0127.690.0-51.0127.690.0-1.9618.330.0-1.8318.30.00.0433.330.0-24.0341.160.05.600.540.0104.861.040.0-4.17-10.120.025.49-9.930.0
19Q2 (2)-35.06-37.710.0-73.30-35.170.0-70.54-34.540.0-70.54-34.540.0-2.404.00.0-2.243.450.00.03-25.00.0-40.84-30.90.05.57-13.240.0103.780.720.0-3.78-6.490.028.3022.670.0
19Q1 (1)-25.460.00.0-54.230.00.0-52.430.00.0-52.430.00.0-2.500.00.0-2.320.00.00.040.00.0-31.200.00.06.420.00.0103.050.00.0-3.550.00.023.070.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)-19.860-50.66017.88-30.23-53.300-53.300-8.860-8.5300.1633.33-35.3604.1416.6295.13-3.044.87157.910.00031.93-15.95
2022 (9)-35.240-72.65025.6238.35-74.100-74.100-9.360-9.0200.12-33.33-48.4503.55-9.4498.11-14.661.8900.00037.9944.45
2021 (8)-17.590-47.84018.52-34.04-41.630-41.630-8.310-7.5400.1828.57-22.3103.92-69.21114.9711.9-14.9700.00026.3013.36
2020 (7)-47.430-133.83028.0817.73-130.220-130.220-20.530-18.5000.14-12.5-101.39012.7350.83102.74-0.51-2.7400.00023.204.32
2019 (6)-21.350-52.68023.855.23-51.020-51.020-8.640-7.9200.166.67-26.4708.4415.93103.276.62-3.2700.00022.244.36
2018 (5)-53.000-124.27022.66221.9-128.270-128.920-21.220-19.5300.15-64.29-104.9107.28-18.6696.8618.033.09-82.790.00021.31144.66
2017 (4)15.07-29.124.69-61.437.0413.965.71-46.443.97-43.531.84-54.341.73-52.860.42-19.2312.97-23.538.95-29.1982.06-28.0917.9400.0008.719.28
2016 (3)21.261.6312.1611.256.18-2.8710.66-7.797.03-10.224.035.223.674.560.5220.9316.96-9.6912.6427.04114.1220.61-14.1200.0007.97-7.54
2015 (2)20.92-39.5410.93-58.496.3635.311.56-59.357.83-62.823.83-67.983.51-63.590.43-4.4418.78-44.449.95-34.8894.622.165.38-27.770.0008.6213.72
2014 (1)34.60026.3304.7067.9428.44021.06011.9609.6400.45-27.4233.8012.2215.28-62.7292.61-9.527.4500.0007.5835.6

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