- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 58.53 | 0.26 | -16.25 | 1.87 | 1.08 | 5.06 | 0.68 | 9.68 | 9.68 | 0.02 | 0.0 | 0.0 | 3.19 | 0.82 | 25.45 | 1.16 | 9.4 | 30.96 | 0.03 | -0.26 | 19.41 | 466 | 0.0 | 0.0 |
| 23Q3 (19) | 58.38 | 3.13 | -3.58 | 1.85 | 6.94 | 14.91 | 0.62 | -1.59 | 26.53 | 0.02 | 0.0 | 0.0 | 3.17 | 3.69 | 19.18 | 1.06 | -4.57 | 31.23 | 0.03 | -3.03 | 3.72 | 466 | 0.0 | 10.43 |
| 23Q2 (18) | 56.61 | -8.81 | -4.62 | 1.73 | -2.26 | 11.61 | 0.63 | -18.18 | -5.97 | 0.02 | -33.33 | -33.33 | 3.06 | 7.18 | 17.02 | 1.11 | -10.28 | -1.42 | 0.04 | -26.89 | -30.11 | 466 | 0.0 | 10.43 |
| 23Q1 (17) | 62.08 | -11.17 | 8.95 | 1.77 | -0.56 | 6.63 | 0.77 | 24.19 | -3.75 | 0.03 | 50.0 | 0.0 | 2.85 | 11.95 | -2.13 | 1.24 | 39.82 | -11.66 | 0.05 | 68.87 | -8.22 | 466 | 0.0 | 10.43 |
| 22Q4 (16) | 69.89 | 15.43 | 18.94 | 1.78 | 10.56 | 7.88 | 0.62 | 26.53 | -7.46 | 0.02 | 0.0 | -33.33 | 2.55 | -4.22 | -9.3 | 0.89 | 9.62 | -22.2 | 0.03 | -13.36 | -43.95 | 466 | 10.43 | 10.43 |
| 22Q3 (15) | 60.55 | 2.02 | 25.05 | 1.61 | 3.87 | 30.89 | 0.49 | -26.87 | 13.95 | 0.02 | -33.33 | 0.0 | 2.66 | 1.81 | 4.67 | 0.81 | -28.32 | -8.87 | 0.03 | -34.65 | -20.03 | 422 | 0.0 | 2.43 |
| 22Q2 (14) | 59.35 | 4.16 | 20.68 | 1.55 | -6.63 | 17.42 | 0.67 | -16.25 | 15.52 | 0.03 | 0.0 | 50.0 | 2.61 | -10.36 | -2.7 | 1.13 | -19.59 | -4.28 | 0.05 | -3.99 | 24.3 | 422 | 0.0 | 2.43 |
| 22Q1 (13) | 56.98 | -3.03 | 17.65 | 1.66 | 0.61 | 9.21 | 0.8 | 19.4 | 3.9 | 0.03 | 0.0 | 0.0 | 2.91 | 3.75 | -7.18 | 1.40 | 23.13 | -11.69 | 0.05 | 3.12 | -15.01 | 422 | 0.0 | 2.43 |
| 21Q4 (12) | 58.76 | 21.35 | 18.59 | 1.65 | 34.15 | 3.77 | 0.67 | 55.81 | -1.47 | 0.03 | 50.0 | 0.0 | 2.81 | 10.54 | -12.49 | 1.14 | 28.4 | -16.91 | 0.05 | 23.6 | -15.67 | 422 | 2.43 | 2.43 |
| 21Q3 (11) | 48.42 | -1.55 | 8.54 | 1.23 | -6.82 | -16.89 | 0.43 | -25.86 | -34.85 | 0.02 | 0.0 | 0.0 | 2.54 | -5.36 | -23.43 | 0.89 | -24.7 | -39.98 | 0.04 | 1.57 | -7.87 | 412 | 0.0 | 4.3 |
| 21Q2 (10) | 49.18 | 1.55 | 24.44 | 1.32 | -13.16 | 3.94 | 0.58 | -24.68 | 0.0 | 0.02 | -33.33 | 0.0 | 2.68 | -14.48 | -16.48 | 1.18 | -25.82 | -19.64 | 0.04 | -34.35 | -19.64 | 412 | 0.0 | 4.3 |
| 21Q1 (9) | 48.43 | -2.26 | 18.88 | 1.52 | -4.4 | 15.15 | 0.77 | 13.24 | 26.23 | 0.03 | 0.0 | 50.0 | 3.14 | -2.19 | -3.13 | 1.59 | 15.85 | 6.19 | 0.06 | 2.31 | 26.18 | 412 | 0.0 | 8.99 |
| 20Q4 (8) | 49.55 | 11.07 | 9.12 | 1.59 | 7.43 | 6.71 | 0.68 | 3.03 | 28.3 | 0.03 | 50.0 | 50.0 | 3.21 | -3.28 | -2.2 | 1.37 | -7.24 | 17.58 | 0.06 | 35.05 | 37.47 | 412 | 4.3 | 8.99 |
| 20Q3 (7) | 44.61 | 12.88 | 1.9 | 1.48 | 16.54 | 4.96 | 0.66 | 13.79 | 26.92 | 0.02 | 0.0 | 0.0 | 3.32 | 3.24 | 3.01 | 1.48 | 0.81 | 24.56 | 0.04 | -11.41 | -1.86 | 395 | 0.0 | 4.5 |
| 20Q2 (6) | 39.52 | -2.99 | -2.95 | 1.27 | -3.79 | -3.79 | 0.58 | -4.92 | 3.57 | 0.02 | 0.0 | 0.0 | 3.21 | -0.82 | -0.87 | 1.47 | -1.98 | 6.72 | 0.05 | 3.09 | 3.04 | 395 | 4.5 | 4.5 |
| 20Q1 (5) | 40.74 | -10.28 | -2.04 | 1.32 | -11.41 | -3.65 | 0.61 | 15.09 | 5.17 | 0.02 | 0.0 | 0.0 | 3.24 | -1.25 | -1.64 | 1.50 | 28.29 | 7.37 | 0.05 | 11.46 | 2.09 | 378 | 0.0 | 0.0 |
| 19Q4 (4) | 45.41 | 3.72 | 0.0 | 1.49 | 5.67 | 0.0 | 0.53 | 1.92 | 0.0 | 0.02 | 0.0 | 0.0 | 3.28 | 1.88 | 0.0 | 1.17 | -1.74 | 0.0 | 0.04 | -3.59 | 0.0 | 378 | 0.0 | 0.0 |
| 19Q3 (3) | 43.78 | 7.51 | 0.0 | 1.41 | 6.82 | 0.0 | 0.52 | -7.14 | 0.0 | 0.02 | 0.0 | 0.0 | 3.22 | -0.65 | 0.0 | 1.19 | -13.63 | 0.0 | 0.05 | -6.99 | 0.0 | 378 | 0.0 | 0.0 |
| 19Q2 (2) | 40.72 | -2.09 | 0.0 | 1.32 | -3.65 | 0.0 | 0.56 | -3.45 | 0.0 | 0.02 | 0.0 | 0.0 | 3.24 | -1.59 | 0.0 | 1.38 | -1.39 | 0.0 | 0.05 | 2.14 | 0.0 | 378 | 0.0 | 0.0 |
| 19Q1 (1) | 41.59 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.29 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 378 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 235.6 | -4.53 | 7.22 | 9.23 | 2.69 | 4.26 | 0.09 | 0.0 | 3.06 | 14.41 | 1.14 | 9.21 | 0.04 | 4.74 | 466 | 0.0 |
| 2022 (9) | 246.77 | 20.5 | 6.61 | 15.36 | 2.58 | 5.31 | 0.09 | -10.0 | 2.68 | -4.27 | 1.05 | -12.61 | 0.04 | -25.31 | 466 | 10.43 |
| 2021 (8) | 204.78 | 17.41 | 5.73 | 1.24 | 2.45 | -3.16 | 0.1 | 11.11 | 2.80 | -13.78 | 1.20 | -17.52 | 0.05 | -5.37 | 422 | 2.43 |
| 2020 (7) | 174.41 | 1.7 | 5.66 | 1.25 | 2.53 | 15.0 | 0.09 | 28.57 | 3.25 | -0.44 | 1.45 | 13.08 | 0.05 | 26.43 | 412 | 4.3 |
| 2019 (6) | 171.5 | 1.19 | 5.59 | 6.48 | 2.2 | 5.77 | 0.07 | -12.5 | 3.26 | 5.23 | 1.28 | 4.53 | 0.04 | -13.53 | 395 | 4.5 |
| 2018 (5) | 169.49 | 0.38 | 5.25 | 10.99 | 2.08 | 10.05 | 0.08 | 0.0 | 3.10 | 10.57 | 1.23 | 9.63 | 0.05 | -0.38 | 378 | 0.0 |
| 2017 (4) | 168.84 | -2.88 | 4.73 | 6.05 | 1.89 | -1.05 | 0.08 | 14.29 | 2.80 | 9.19 | 1.12 | 1.88 | 0.05 | 17.67 | 378 | 5.88 |
| 2016 (3) | 173.84 | -2.19 | 4.46 | 9.31 | 1.91 | 1.6 | 0.07 | 75.0 | 2.57 | 11.76 | 1.10 | 3.87 | 0.04 | 78.92 | 357 | 9.85 |
| 2015 (2) | 177.73 | -18.66 | 4.08 | 0.99 | 1.88 | 6.82 | 0.04 | 0.0 | 2.30 | 24.15 | 1.06 | 31.32 | 0.02 | 22.93 | 325 | 1.88 |
| 2014 (1) | 218.49 | 8.99 | 4.04 | 11.6 | 1.76 | 18.12 | 0.04 | 0.0 | 1.85 | 0 | 0.81 | 0 | 0.02 | 0 | 319 | 3.57 |
