- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.55 | -19.55 | 1.37 | 2.19 | -26.26 | -36.34 | 0.47 | -61.16 | -87.5 | 0 | 0 | 0 | 8.25 | -8.35 | -37.2 | 1.77 | -51.72 | -87.67 | 0.00 | 0 | 0 | 954 | 0.0 | 0.0 |
| 23Q3 (19) | 33.0 | 25.76 | 5.26 | 2.97 | -24.43 | -5.71 | 1.21 | -15.38 | -4.72 | 0 | 0 | 0 | 9.00 | -39.91 | -10.43 | 3.67 | -32.72 | -9.49 | 0.00 | 0 | 0 | 954 | 0.0 | 1.92 |
| 23Q2 (18) | 26.24 | -0.98 | -4.27 | 3.93 | 45.02 | 46.1 | 1.43 | 13.49 | 38.83 | 0 | 0 | 0 | 14.98 | 46.46 | 52.61 | 5.45 | 14.62 | 45.03 | 0.00 | 0 | 0 | 954 | 0.0 | 1.92 |
| 23Q1 (17) | 26.5 | 1.18 | 2.95 | 2.71 | -21.22 | 39.69 | 1.26 | -66.49 | 23.53 | 0 | 0 | 0 | 10.23 | -22.14 | 35.68 | 4.75 | -66.88 | 19.99 | 0.00 | 0 | 0 | 954 | 0.0 | 1.92 |
| 22Q4 (16) | 26.19 | -16.46 | 3.85 | 3.44 | 9.21 | 48.92 | 3.76 | 196.06 | 287.63 | 0 | 0 | 0 | 13.13 | 30.72 | 43.4 | 14.36 | 254.39 | 273.27 | 0.00 | 0 | 0 | 954 | 1.92 | 1.92 |
| 22Q3 (15) | 31.35 | 14.37 | 14.17 | 3.15 | 17.1 | 11.31 | 1.27 | 23.3 | 53.01 | 0 | 0 | 0 | 10.05 | 2.38 | -2.5 | 4.05 | 7.8 | 34.03 | 0.00 | 0 | 0 | 936 | 0.0 | 0.54 |
| 22Q2 (14) | 27.41 | 6.49 | 13.36 | 2.69 | 38.66 | 7.6 | 1.03 | 0.98 | 13.19 | 0 | 0 | 0 | 9.81 | 30.21 | -5.08 | 3.76 | -5.17 | -0.15 | 0.00 | 0 | 0 | 936 | 0.0 | 0.54 |
| 22Q1 (13) | 25.74 | 2.06 | 13.94 | 1.94 | -16.02 | 1.04 | 1.02 | 5.15 | 3.03 | 0 | 0 | 0 | 7.54 | -17.71 | -11.32 | 3.96 | 3.03 | -9.58 | 0.00 | 0 | 0 | 936 | 0.0 | 0.54 |
| 21Q4 (12) | 25.22 | -8.16 | 23.69 | 2.31 | -18.37 | -2.53 | 0.97 | 16.87 | -4.9 | 0 | 0 | 0 | 9.16 | -11.12 | -21.2 | 3.85 | 27.25 | -23.11 | 0.00 | 0 | 0 | 936 | 0.54 | 0.54 |
| 21Q3 (11) | 27.46 | 13.56 | 9.14 | 2.83 | 13.2 | 2.54 | 0.83 | -8.79 | -33.06 | 0 | 0 | 0 | 10.31 | -0.32 | -6.05 | 3.02 | -19.69 | -38.67 | 0.00 | 0 | 0 | 931 | 0.0 | -0.21 |
| 21Q2 (10) | 24.18 | 7.04 | 23.18 | 2.5 | 30.21 | 9.17 | 0.91 | -8.08 | -9.0 | 0 | 0 | 0 | 10.34 | 21.65 | -11.37 | 3.76 | -14.13 | -26.12 | 0.00 | 0 | 0 | 931 | 0.0 | -0.21 |
| 21Q1 (9) | 22.59 | 10.79 | 22.91 | 1.92 | -18.99 | 11.63 | 0.99 | -2.94 | 16.47 | 0 | 0 | 0 | 8.50 | -26.88 | -9.18 | 4.38 | -12.39 | -5.24 | 0.00 | 0 | 0 | 931 | 0.0 | -0.21 |
| 20Q4 (8) | 20.39 | -18.96 | 6.2 | 2.37 | -14.13 | 12.32 | 1.02 | -17.74 | -10.53 | 0 | 0 | 0 | 11.62 | 5.96 | 5.77 | 5.00 | 1.5 | -15.75 | 0.00 | 0 | 0 | 931 | -0.21 | -0.75 |
| 20Q3 (7) | 25.16 | 28.17 | 2.11 | 2.76 | 20.52 | 6.98 | 1.24 | 24.0 | 13.76 | 0 | 0 | 0 | 10.97 | -5.97 | 4.77 | 4.93 | -3.25 | 11.41 | 0.00 | 0 | 0 | 933 | 0.0 | -0.53 |
| 20Q2 (6) | 19.63 | 6.8 | 4.08 | 2.29 | 33.14 | -2.55 | 1.0 | 17.65 | 12.36 | 0 | 0 | 0 | 11.67 | 24.66 | -6.38 | 5.09 | 10.16 | 7.95 | 0.00 | 0 | 0 | 933 | 0.0 | -0.53 |
| 20Q1 (5) | 18.38 | -4.27 | 6.18 | 1.72 | -18.48 | -9.95 | 0.85 | -25.44 | -2.3 | 0 | 0 | 0 | 9.36 | -14.85 | -15.19 | 4.62 | -22.11 | -7.99 | 0.00 | 0 | 0 | 933 | -0.53 | -0.53 |
| 19Q4 (4) | 19.2 | -22.08 | 0.0 | 2.11 | -18.22 | 0.0 | 1.14 | 4.59 | 0.0 | 0 | 0 | 0.0 | 10.99 | 4.95 | 0.0 | 5.94 | 34.22 | 0.0 | 0.00 | 0 | 0.0 | 938 | 0.0 | 0.0 |
| 19Q3 (3) | 24.64 | 30.65 | 0.0 | 2.58 | 9.79 | 0.0 | 1.09 | 22.47 | 0.0 | 0 | 0 | 0.0 | 10.47 | -15.97 | 0.0 | 4.42 | -6.26 | 0.0 | 0.00 | 0 | 0.0 | 938 | 0.0 | 0.0 |
| 19Q2 (2) | 18.86 | 8.95 | 0.0 | 2.35 | 23.04 | 0.0 | 0.89 | 2.3 | 0.0 | 0 | 0 | 0.0 | 12.46 | 12.92 | 0.0 | 4.72 | -6.11 | 0.0 | 0.00 | 0 | 0.0 | 938 | 0.0 | 0.0 |
| 19Q1 (1) | 17.31 | 0.0 | 0.0 | 1.91 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 11.03 | 0.0 | 0.0 | 5.03 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 938 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 112.28 | 1.44 | 11.81 | 5.26 | 4.37 | -38.36 | 0 | 0 | 10.52 | 3.77 | 3.89 | -39.24 | 0.00 | 0 | 954 | 0.0 |
| 2022 (9) | 110.69 | 11.3 | 11.22 | 17.36 | 7.09 | 91.11 | 0 | 0 | 10.14 | 5.45 | 6.41 | 71.7 | 0.00 | 0 | 954 | 1.92 |
| 2021 (8) | 99.45 | 19.02 | 9.56 | 4.6 | 3.71 | -9.51 | 0 | 0 | 9.61 | -12.12 | 3.73 | -23.97 | 0.00 | 0 | 936 | 0.54 |
| 2020 (7) | 83.56 | 4.44 | 9.14 | 2.01 | 4.1 | 2.5 | 0 | 0 | 10.94 | -2.32 | 4.91 | -1.85 | 0.00 | 0 | 931 | -0.21 |
| 2019 (6) | 80.01 | 1.25 | 8.96 | -4.07 | 4.0 | 2.3 | 0 | 0 | 11.20 | -5.26 | 5.00 | 1.04 | 0.00 | 0 | 933 | -0.53 |
| 2018 (5) | 79.02 | 2.86 | 9.34 | -3.71 | 3.91 | -1.76 | 0 | 0 | 11.82 | -6.39 | 4.95 | -4.49 | 0.00 | 0 | 938 | -7.31 |
| 2017 (4) | 76.82 | -5.29 | 9.7 | 6.24 | 3.98 | 9.64 | 0 | 0 | 12.63 | 12.18 | 5.18 | 15.76 | 0.00 | 0 | 1012 | -9.56 |
| 2016 (3) | 81.11 | 1.16 | 9.13 | -10.84 | 3.63 | -5.96 | 0 | 0 | 11.26 | -11.86 | 4.48 | -7.04 | 0.00 | 0 | 1119 | -1.67 |
| 2015 (2) | 80.18 | -10.92 | 10.24 | -7.33 | 3.86 | 7.82 | 0 | 0 | 12.77 | 4.03 | 4.81 | 21.04 | 0.00 | 0 | 1138 | -20.31 |
| 2014 (1) | 90.01 | -1.22 | 11.05 | -4.58 | 3.58 | 6.87 | 0 | 0 | 12.28 | 0 | 3.98 | 0 | 0.00 | 0 | 1428 | 15.25 |
