玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)21.7516.129.190.32-5.8814.291.019.7821.690.13-31.58-31.581.47-18.954.674.64-5.4611.450.60-41.08-37.34000
23Q3 (19)18.73-2.45.050.34-22.739.680.9212.222.670.195.56-24.01.82-20.834.414.9114.9516.771.018.15-27.65000
23Q2 (18)19.194.529.720.4412.8246.670.823.813.890.18-21.74-35.712.297.9433.674.27-0.693.80.94-25.12-41.41000
23Q1 (17)18.36-7.8319.840.3939.2934.480.79-4.8214.490.2321.059.522.1251.1212.224.303.27-4.461.2531.34-8.61000
22Q4 (16)19.9211.7215.750.28-9.68460.00.8310.6715.280.19-24.0-17.391.41-19.15383.824.17-0.94-0.410.95-31.97-28.63000
22Q3 (15)17.831.9422.710.313.3334.780.754.1711.940.25-10.7156.251.741.369.844.212.18-8.781.40-12.4227.33000
22Q2 (14)17.4914.1619.390.33.4511.110.724.3518.030.2833.3333.331.72-9.39-6.934.12-8.6-1.131.6016.7911.68000
22Q1 (13)15.32-10.986.390.29480.00.00.69-4.1713.110.21-8.710.531.89551.55-6.014.507.666.321.372.573.89000
21Q4 (12)17.2118.4411.750.05-78.26-78.260.727.4616.130.2343.7543.750.29-81.65-80.554.18-9.273.921.3421.3628.63000
21Q3 (11)14.53-0.8212.20.23-14.814.550.679.8411.670.16-23.81-5.881.58-14.11-6.824.6110.74-0.481.10-23.18-16.12000
21Q2 (10)14.651.749.490.27-6.9-3.570.610.0-4.690.2110.535.01.84-8.49-11.934.16-1.71-12.951.438.64-4.1000
21Q1 (9)14.4-6.4914.830.2926.090.00.61-1.618.930.1918.7518.752.0134.84-12.924.245.22-5.141.3227.03.41000
20Q4 (8)15.418.925.910.234.55-11.540.623.33-8.820.16-5.88-11.111.49-12.09-16.484.03-13.11-13.921.04-20.86-16.08000
20Q3 (7)12.95-3.2110.680.22-21.43-35.290.6-6.2515.380.17-15.013.331.70-18.82-41.544.63-3.144.251.31-12.182.39000
20Q2 (6)13.386.712.060.28-3.457.690.6414.298.470.225.00.02.09-9.51-3.94.787.11-3.21.4917.15-10.76000
20Q1 (5)12.54-13.765.640.2911.5416.00.56-17.651.820.16-11.110.02.3129.339.84.47-4.51-3.621.283.07-5.34000
19Q4 (4)14.5424.270.00.26-23.530.00.6830.770.00.1820.00.01.79-38.470.04.685.230.01.24-3.440.0000.0
19Q3 (3)11.7-2.010.00.3430.770.00.52-11.860.00.15-25.00.02.9133.450.04.44-10.060.01.28-23.460.0000.0
19Q2 (2)11.940.590.00.264.00.00.597.270.00.225.00.02.183.390.04.946.640.01.6824.270.0000.0
19Q1 (1)11.870.00.00.250.00.00.550.00.00.160.00.02.110.00.04.630.00.01.350.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)78.0210.571.4824.373.5518.330.73-20.651.9012.484.557.020.94-28.2400
2022 (9)70.5616.071.1941.673.014.50.9216.461.6922.054.25-1.351.300.3300
2021 (8)60.7912.030.84-17.652.628.260.7914.491.38-26.494.31-3.371.302.1900
2020 (7)54.268.391.02-8.112.422.980.690.01.88-15.224.46-4.991.27-7.7400
2019 (6)50.064.711.1113.272.359.810.69-5.482.228.174.694.881.38-9.7300
2018 (5)47.818.540.9811.362.140.00.73-14.122.052.614.48-7.861.53-20.8700
2017 (4)44.05-4.690.88-10.22.143.380.8519.722.00-5.784.868.471.9325.6200
2016 (3)46.22-10.50.98-2.02.075.080.715.972.129.494.4817.41.5418.45390.0
2015 (2)51.64-11.271.04.171.97-15.450.6781.081.9417.43.81-4.711.30104.085390.0
2014 (1)58.210.310.9620.02.330.430.375.711.6504.0000.6405390.0

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