- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 283.48 | 4.98 | -18.2 | 2.62 | 11.97 | 17.49 | 22.16 | 5.02 | -10.06 | 3.93 | 6.79 | 25.96 | 0.92 | 6.65 | 43.63 | 7.82 | 0.04 | 9.94 | 1.39 | 1.72 | 53.99 | 12188 | 0.0 | 0.0 |
| 23Q3 (19) | 270.02 | -2.41 | -13.24 | 2.34 | 10.9 | 20.62 | 21.1 | 2.53 | 39.0 | 3.68 | 5.75 | 50.82 | 0.87 | 13.64 | 39.03 | 7.81 | 5.06 | 60.21 | 1.36 | 8.36 | 73.84 | 12188 | 0.0 | 2.15 |
| 23Q2 (18) | 276.68 | 5.22 | 9.89 | 2.11 | -18.85 | 12.23 | 20.58 | 20.28 | 35.22 | 3.48 | 5.14 | -18.88 | 0.76 | -22.87 | 2.13 | 7.44 | 14.32 | 23.05 | 1.26 | -0.08 | -26.18 | 12188 | 0.0 | 2.15 |
| 23Q1 (17) | 262.96 | -24.12 | 14.46 | 2.6 | 16.59 | 20.93 | 17.11 | -30.56 | 27.12 | 3.31 | 6.09 | 4.09 | 0.99 | 53.65 | 5.65 | 6.51 | -8.49 | 11.05 | 1.26 | 39.81 | -9.07 | 12188 | 0.0 | 2.15 |
| 22Q4 (16) | 346.55 | 11.35 | 14.99 | 2.23 | 14.95 | 13.78 | 24.64 | 62.32 | 13.76 | 3.12 | 27.87 | 4.35 | 0.64 | 3.23 | -1.06 | 7.11 | 45.78 | -1.07 | 0.90 | 14.84 | -9.26 | 12188 | 2.15 | 2.15 |
| 22Q3 (15) | 311.23 | 23.61 | 15.78 | 1.94 | 3.19 | 36.62 | 15.18 | -0.26 | 35.54 | 2.44 | -43.12 | 320.69 | 0.62 | -16.52 | 18.0 | 4.88 | -19.31 | 17.06 | 0.78 | -53.99 | 263.35 | 11931 | 0.0 | 9.88 |
| 22Q2 (14) | 251.78 | 9.6 | -10.03 | 1.88 | -12.56 | -5.05 | 15.22 | 13.08 | 11.34 | 4.29 | 34.91 | 0 | 0.75 | -20.22 | 5.54 | 6.04 | 3.17 | 23.76 | 1.70 | 23.09 | 0 | 11931 | 0.0 | 9.88 |
| 22Q1 (13) | 229.73 | -23.77 | 4.24 | 2.15 | 9.69 | 24.28 | 13.46 | -37.86 | 17.66 | 3.18 | 6.35 | 0 | 0.94 | 43.9 | 19.22 | 5.86 | -18.48 | 12.87 | 1.38 | 39.52 | 0 | 11931 | 0.0 | 9.88 |
| 21Q4 (12) | 301.37 | 12.11 | -6.17 | 1.96 | 38.03 | -45.56 | 21.66 | 93.39 | 44.4 | 2.99 | 415.52 | 3637.5 | 0.65 | 23.12 | -41.97 | 7.19 | 72.5 | 53.9 | 0.99 | 359.82 | 3883.3 | 11931 | 9.88 | 9.88 |
| 21Q3 (11) | 268.81 | -3.95 | -9.82 | 1.42 | -28.28 | -48.92 | 11.2 | -18.07 | -7.74 | 0.58 | 0 | 480.0 | 0.53 | -25.33 | -43.36 | 4.17 | -14.7 | 2.31 | 0.22 | 0 | 543.18 | 10858 | 0.0 | 2.26 |
| 21Q2 (10) | 279.86 | 26.99 | -8.13 | 1.98 | 14.45 | -17.5 | 13.67 | 19.49 | 4.59 | 0 | 0 | -100.0 | 0.71 | -9.87 | -10.2 | 4.88 | -5.9 | 13.85 | 0.00 | 0 | -100.0 | 10858 | 0.0 | 2.26 |
| 21Q1 (9) | 220.38 | -31.39 | 0.28 | 1.73 | -51.94 | -24.45 | 11.44 | -23.73 | 5.05 | 0 | -100.0 | -100.0 | 0.79 | -29.96 | -24.67 | 5.19 | 11.15 | 4.75 | 0.00 | -100.0 | -100.0 | 10858 | 0.0 | 8.66 |
| 20Q4 (8) | 321.19 | 7.75 | -8.81 | 3.6 | 29.5 | 25.0 | 15.0 | 23.56 | 82.93 | 0.08 | -20.0 | -20.0 | 1.12 | 20.18 | 37.07 | 4.67 | 14.67 | 100.59 | 0.02 | -25.75 | -12.27 | 10858 | 2.26 | 8.66 |
| 20Q3 (7) | 298.09 | -2.15 | -3.34 | 2.78 | 15.83 | 11.65 | 12.14 | -7.12 | -9.67 | 0.1 | 25.0 | 0.0 | 0.93 | 18.38 | 15.5 | 4.07 | -5.07 | -6.55 | 0.03 | 27.75 | 3.45 | 10618 | 0.0 | 6.25 |
| 20Q2 (6) | 304.64 | 38.62 | -2.88 | 2.4 | 4.8 | -8.75 | 13.07 | 20.02 | 0.08 | 0.08 | 166.67 | -20.0 | 0.79 | -24.4 | -6.04 | 4.29 | -13.42 | 3.04 | 0.03 | 92.37 | -17.63 | 10618 | 6.25 | 6.25 |
| 20Q1 (5) | 219.76 | -37.61 | -13.33 | 2.29 | -20.49 | 7.01 | 10.89 | 32.8 | -11.46 | 0.03 | -70.0 | -72.73 | 1.04 | 27.44 | 23.47 | 4.96 | 112.85 | 2.15 | 0.01 | -51.92 | -68.53 | 9993 | 0.0 | 0.0 |
| 19Q4 (4) | 352.21 | 14.21 | 0.0 | 2.88 | 15.66 | 0.0 | 8.2 | -38.99 | 0.0 | 0.1 | 0.0 | 0.0 | 0.82 | 1.27 | 0.0 | 2.33 | -46.58 | 0.0 | 0.03 | -12.44 | 0.0 | 9993 | 0.0 | 0.0 |
| 19Q3 (3) | 308.38 | -1.69 | 0.0 | 2.49 | -5.32 | 0.0 | 13.44 | 2.91 | 0.0 | 0.1 | 0.0 | 0.0 | 0.81 | -3.7 | 0.0 | 4.36 | 4.67 | 0.0 | 0.03 | 1.72 | 0.0 | 9993 | 0.0 | 0.0 |
| 19Q2 (2) | 313.67 | 23.71 | 0.0 | 2.63 | 22.9 | 0.0 | 13.06 | 6.18 | 0.0 | 0.1 | -9.09 | 0.0 | 0.84 | -0.65 | 0.0 | 4.16 | -14.17 | 0.0 | 0.03 | -26.51 | 0.0 | 9993 | 0.0 | 0.0 |
| 19Q1 (1) | 253.56 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 12.3 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 4.85 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 9993 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1093.14 | -4.05 | 9.68 | 17.9 | 80.96 | 18.19 | 14.4 | 10.6 | 0.89 | 22.88 | 7.41 | 23.18 | 1.32 | 15.27 | 12188 | 0.0 |
| 2022 (9) | 1139.3 | 6.44 | 8.21 | 15.8 | 68.5 | 18.16 | 13.02 | 263.69 | 0.72 | 8.8 | 6.01 | 11.02 | 1.14 | 241.7 | 12188 | 2.15 |
| 2021 (8) | 1070.41 | -6.41 | 7.09 | -35.9 | 57.97 | 13.44 | 3.58 | 1134.48 | 0.66 | -31.51 | 5.42 | 21.21 | 0.33 | 1218.97 | 11931 | 9.88 |
| 2020 (7) | 1143.67 | -6.85 | 11.06 | 9.18 | 51.1 | 8.72 | 0.29 | -29.27 | 0.97 | 17.22 | 4.47 | 16.72 | 0.03 | -24.06 | 10858 | 2.26 |
| 2019 (6) | 1227.83 | -1.45 | 10.13 | 12.31 | 47.0 | 4.79 | 0.41 | 70.83 | 0.83 | 13.96 | 3.83 | 6.34 | 0.03 | 73.35 | 10618 | 6.25 |
| 2018 (5) | 1245.95 | 26.73 | 9.02 | 13.89 | 44.85 | 8.7 | 0.24 | -25.0 | 0.72 | -10.14 | 3.60 | -14.23 | 0.02 | -40.82 | 9993 | 6.81 |
| 2017 (4) | 983.12 | 9.77 | 7.92 | 8.05 | 41.26 | -1.6 | 0.32 | 52.38 | 0.81 | -1.57 | 4.20 | -10.35 | 0.03 | 38.82 | 9356 | -2.63 |
| 2016 (3) | 895.64 | -4.39 | 7.33 | -14.77 | 41.93 | 5.14 | 0.21 | 200.0 | 0.82 | -10.85 | 4.68 | 9.97 | 0.02 | 213.78 | 9609 | -2.17 |
| 2015 (2) | 936.79 | -20.83 | 8.6 | -10.88 | 39.88 | -0.57 | 0.07 | -82.05 | 0.92 | 12.57 | 4.26 | 25.59 | 0.01 | -77.33 | 9822 | 0.46 |
| 2014 (1) | 1183.26 | 1.92 | 9.65 | -5.3 | 40.11 | 0.68 | 0.39 | -11.36 | 0.82 | 0 | 3.39 | 0 | 0.03 | 0 | 9777 | 0.0 |
