- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 23.04 | 7.97 | 6.52 | 2.78 | -12.85 | -3.47 | 1.07 | 24.42 | 42.67 | 0.19 | -20.83 | 137.5 | 12.07 | -19.28 | -9.38 | 4.64 | 15.24 | 33.94 | 0.82 | -26.67 | 122.97 | 1087 | 0.0 | 0.0 |
| 23Q3 (19) | 21.34 | 12.85 | 8.77 | 3.19 | 3.57 | -1.24 | 0.86 | 16.22 | 14.67 | 0.24 | 20.0 | 0.0 | 14.95 | -8.22 | -9.2 | 4.03 | 2.98 | 5.42 | 1.12 | 6.34 | -8.06 | 1087 | 0.0 | 0.0 |
| 23Q2 (18) | 18.91 | -2.68 | -5.21 | 3.08 | -3.14 | 0.65 | 0.74 | -8.64 | 1.37 | 0.2 | 0.0 | -4.76 | 16.29 | -0.48 | 6.19 | 3.91 | -6.13 | 6.94 | 1.06 | 2.75 | 0.48 | 1087 | 0.0 | 0.0 |
| 23Q1 (17) | 19.43 | -10.17 | -7.17 | 3.18 | 10.42 | -0.31 | 0.81 | 8.0 | -10.99 | 0.2 | 150.0 | -13.04 | 16.37 | 22.92 | 7.38 | 4.17 | 20.23 | -4.12 | 1.03 | 178.31 | -6.33 | 1087 | 0.0 | 0.0 |
| 22Q4 (16) | 21.63 | 10.24 | -5.63 | 2.88 | -10.84 | -7.4 | 0.75 | 0.0 | 7.14 | 0.08 | -66.67 | -69.23 | 13.31 | -19.12 | -1.87 | 3.47 | -9.29 | 13.53 | 0.37 | -69.76 | -67.4 | 1087 | 0.0 | 0.0 |
| 22Q3 (15) | 19.62 | -1.65 | 18.05 | 3.23 | 5.56 | 16.61 | 0.75 | 2.74 | 1.35 | 0.24 | 14.29 | 4.35 | 16.46 | 7.33 | -1.22 | 3.82 | 4.47 | -14.15 | 1.22 | 16.21 | -11.61 | 1087 | 0.0 | 0.0 |
| 22Q2 (14) | 19.95 | -4.68 | 17.77 | 3.06 | -4.08 | 12.92 | 0.73 | -19.78 | 0.0 | 0.21 | -8.7 | 5.0 | 15.34 | 0.64 | -4.12 | 3.66 | -15.84 | -15.09 | 1.05 | -4.21 | -10.84 | 1087 | 0.0 | 0.0 |
| 22Q1 (13) | 20.93 | -8.68 | 8.95 | 3.19 | 2.57 | 10.38 | 0.91 | 30.0 | 22.97 | 0.23 | -11.54 | 9.52 | 15.24 | 12.32 | 1.31 | 4.35 | 42.36 | 12.87 | 1.10 | -3.13 | 0.52 | 1087 | 0.0 | 0.0 |
| 21Q4 (12) | 22.92 | 37.91 | 11.37 | 3.11 | 12.27 | 19.16 | 0.7 | -5.41 | 2.94 | 0.26 | 13.04 | 52.94 | 13.57 | -18.59 | 6.99 | 3.05 | -31.41 | -7.57 | 1.13 | -18.03 | 37.33 | 1087 | 0.0 | 0.0 |
| 21Q3 (11) | 16.62 | -1.89 | 5.12 | 2.77 | 2.21 | 6.13 | 0.74 | 1.37 | -1.33 | 0.23 | 15.0 | 9.52 | 16.67 | 4.18 | 0.96 | 4.45 | 3.32 | -6.14 | 1.38 | 17.21 | 4.19 | 1087 | 0.0 | 0.0 |
| 21Q2 (10) | 16.94 | -11.82 | 21.7 | 2.71 | -6.23 | 7.97 | 0.73 | -1.35 | 23.73 | 0.2 | -4.76 | 0.0 | 16.00 | 6.34 | -11.28 | 4.31 | 11.87 | 1.67 | 1.18 | 8.0 | -17.83 | 1087 | 0.0 | 0.0 |
| 21Q1 (9) | 19.21 | -6.66 | 20.29 | 2.89 | 10.73 | 6.25 | 0.74 | 8.82 | 5.71 | 0.21 | 23.53 | 0.0 | 15.04 | 18.62 | -11.67 | 3.85 | 16.58 | -12.12 | 1.09 | 32.34 | -16.87 | 1087 | 0.0 | 0.0 |
| 20Q4 (8) | 20.58 | 30.17 | 1.33 | 2.61 | 0.0 | -1.14 | 0.68 | -9.33 | -9.33 | 0.17 | -19.05 | -5.56 | 12.68 | -23.18 | -2.43 | 3.30 | -30.35 | -10.52 | 0.83 | -37.81 | -6.79 | 1087 | 0.0 | 1.3 |
| 20Q3 (7) | 15.81 | 13.58 | 8.51 | 2.61 | 3.98 | 10.13 | 0.75 | 27.12 | 15.38 | 0.21 | 5.0 | 0.0 | 16.51 | -8.45 | 1.49 | 4.74 | 11.92 | 6.33 | 1.33 | -7.55 | -7.84 | 1087 | 0.0 | 1.3 |
| 20Q2 (6) | 13.92 | -12.84 | -2.66 | 2.51 | -7.72 | 12.56 | 0.59 | -15.71 | 0.0 | 0.2 | -4.76 | 11.11 | 18.03 | 5.87 | 15.63 | 4.24 | -3.3 | 2.73 | 1.44 | 9.26 | 14.14 | 1087 | 0.0 | 3.43 |
| 20Q1 (5) | 15.97 | -21.37 | 15.64 | 2.72 | 3.03 | 22.52 | 0.7 | -6.67 | 7.69 | 0.21 | 16.67 | 10.53 | 17.03 | 31.03 | 5.95 | 4.38 | 18.7 | -6.87 | 1.31 | 48.37 | -4.42 | 1087 | 1.3 | 3.33 |
| 19Q4 (4) | 20.31 | 39.4 | 0.0 | 2.64 | 11.39 | 0.0 | 0.75 | 15.38 | 0.0 | 0.18 | -14.29 | 0.0 | 13.00 | -20.09 | 0.0 | 3.69 | -17.23 | 0.0 | 0.89 | -38.51 | 0.0 | 1073 | 0.0 | 0.0 |
| 19Q3 (3) | 14.57 | 1.89 | 0.0 | 2.37 | 6.28 | 0.0 | 0.65 | 10.17 | 0.0 | 0.21 | 16.67 | 0.0 | 16.27 | 4.31 | 0.0 | 4.46 | 8.13 | 0.0 | 1.44 | 14.5 | 0.0 | 1073 | 2.09 | 0.0 |
| 19Q2 (2) | 14.3 | 3.55 | 0.0 | 2.23 | 0.45 | 0.0 | 0.59 | -9.23 | 0.0 | 0.18 | -5.26 | 0.0 | 15.59 | -2.99 | 0.0 | 4.13 | -12.34 | 0.0 | 1.26 | -8.51 | 0.0 | 1051 | -0.1 | 0.0 |
| 19Q1 (1) | 13.81 | 0.0 | 0.0 | 2.22 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 16.08 | 0.0 | 0.0 | 4.71 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 1052 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 82.72 | 0.72 | 12.22 | -1.05 | 3.48 | 10.83 | 0.83 | 10.67 | 14.77 | -1.76 | 4.21 | 10.04 | 1.00 | 9.88 | 1087 | 0.0 |
| 2022 (9) | 82.13 | 8.51 | 12.35 | 7.58 | 3.14 | 7.9 | 0.75 | -15.73 | 15.04 | -0.86 | 3.82 | -0.56 | 0.91 | -22.34 | 1087 | 0.0 |
| 2021 (8) | 75.69 | 14.2 | 11.48 | 9.96 | 2.91 | 6.99 | 0.89 | 12.66 | 15.17 | -3.71 | 3.84 | -6.32 | 1.18 | -1.35 | 1087 | 0.0 |
| 2020 (7) | 66.28 | 5.22 | 10.44 | 10.36 | 2.72 | 2.64 | 0.79 | 5.33 | 15.75 | 4.88 | 4.10 | -2.45 | 1.19 | 0.1 | 1087 | 0.0 |
| 2019 (6) | 62.99 | 5.23 | 9.46 | 10.77 | 2.65 | 3.11 | 0.75 | -2.6 | 15.02 | 5.27 | 4.21 | -2.01 | 1.19 | -7.44 | 1087 | 4.02 |
| 2018 (5) | 59.86 | 6.06 | 8.54 | 3.39 | 2.57 | 5.33 | 0.77 | -6.1 | 14.27 | -2.52 | 4.29 | -0.69 | 1.29 | -11.46 | 1045 | -0.67 |
| 2017 (4) | 56.44 | 0.77 | 8.26 | 5.63 | 2.44 | -6.15 | 0.82 | -1.2 | 14.64 | 4.82 | 4.32 | -6.87 | 1.45 | -1.96 | 1052 | 6.8 |
| 2016 (3) | 56.01 | 8.78 | 7.82 | 9.83 | 2.6 | 14.54 | 0.83 | 13.7 | 13.96 | 0.97 | 4.64 | 5.29 | 1.48 | 4.52 | 985 | 4.9 |
| 2015 (2) | 51.49 | 6.12 | 7.12 | 6.91 | 2.27 | 0.89 | 0.73 | 5.8 | 13.83 | 0.74 | 4.41 | -4.93 | 1.42 | -0.31 | 939 | 29.34 |
| 2014 (1) | 48.52 | 8.18 | 6.66 | -1.33 | 2.25 | -13.13 | 0.69 | 4.55 | 13.73 | 0 | 4.64 | 0 | 1.42 | 0 | 726 | 0.0 |
